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Index › Research › Buyer segments · October 2026 Edition
Buyer segments · October 2026 Edition

In 57 of 58 categories, the product the models put first changes with the size of the company asking.

Every category is asked on behalf of three buyers: a small B2B company, a mid-market B2B company, an enterprise B2B company. Each buyer gets its own standing, computed within its segment and never pooled. This page reads the fifty-eight standings side by side: one category has one leader for every buyer, twenty-seven change leader once across the three, and thirty have a different leader for each.

How often the leader changes

1one leader for every buyer
27the leader changes once across the three
30a different leader for each buyer

A product leads somewhere in 119 cases across the fifty-eight categories; eighty-three of those products lead in exactly one segment of one category and nowhere else. The public standing on each category page is the mid-market one; the other segments are one link away on every category page and are never added to it.

What this measures is the answer, not the buyer: the same models, asked the same six ways, told a different company size. Whether that reflects the products or the models' reading of them is not something the index can say.

Every category, every buyer

The leader and its share of first choices in each segment. A share is within its own segment: fourteen models, six framings, eighty-four answers.
CategorySmall businessMid-marketEnterprise
Online course libraries Udemy Business 37% Udemy Business 48% Udemy Business 25%one leader
AI recruiting assistants Manatal 29% Manatal 31% Eightfold AI 44%two leaders
Applicant tracking syste Breezy HR 27% Greenhouse 40% Greenhouse 37%two leaders
Benefits administration Gusto 62% Gusto 20% ADP Workforce Now 30%two leaders
Candidate assessment TestGorilla 76% TestGorilla 52% SHL 20%two leaders
Compensation benchmarkin Pave 30% Pave 19% Mercer Total Remuneration Survey 44%two leaders
Compensation management Pave 21% Pave 18% beqom 25%two leaders
Contingent workforce man VectorVMS 26% VectorVMS 16% SAP Fieldglass 42%two leaders
Course authoring tools iSpring Suite 21% Articulate 360 30% Articulate 360 33%two leaders
Employee engagement surv Workleap Officevibe 41% Culture Amp 37% Culture Amp 29%two leaders
Employee wellbeing Wellable 28% Wellable 22% Personify Health 17%two leaders
Financial wellness ZayZoon 23% LearnLux 24% LearnLux 23%two leaders
Flexible benefits Compt 37% Compt 40% Forma 45%two leaders
Frontline employee apps Connecteam 79% Connecteam 49% Staffbase 35%two leaders
Global payroll Deel 33% Deel 30% G-P 23%two leaders
HSA & FSA admin Lively 37% HealthEquity 29% HealthEquity 39%two leaders
Interview scheduling Calendly 41% Calendly 20% GoodTime 55%two leaders
Job advertising JobTarget 24% JobTarget 23% Appcast 43%two leaders
Learning management syst TalentLMS 75% TalentLMS 51% Docebo 40%two leaders
PEOs Justworks 70% Justworks 24% ADP TotalSource 62%two leaders
Pay equity Gusto 31% Syndio 12% Syndio 62%two leaders
Recognition and rewards Bonusly 60% Bonusly 29% Achievers 39%two leaders
Skills intelligence Skills Base 45% Skills Base 18% Eightfold AI 47%two leaders
Staffing agency tools Zoho Recruit 36% Zoho Recruit 22% Bullhorn 42%two leaders
Talent intelligence Pin 21% Pin 27% Eightfold AI 67%two leaders
Technical hiring assessm Coderbyte 22% HackerRank 17% HackerRank 51%two leaders
Whistleblowing FaceUp 23% FaceUp 25% NAVEX One 35%two leaders
Workforce planning ChartHop 31% ChartHop 37% Anaplan 43%two leaders
360 feedback Effy AI 24% Lattice 34% Culture Amp 33%three leaders
401(k) providers Guideline 43% Human Interest 20% Fidelity Investments 37%three leaders
Background screening GoodHire 41% Checkr 31% HireRight 27%three leaders
Coaching platforms 15Five 11% Growthspace 20% BetterUp 46%three leaders
Compliance training EasyLlama 49% Traliant 22% NAVEX 24%three leaders
Earned wage access ZayZoon 50% Tapcheck 38% DailyPay 67%three leaders
Giving & volunteering Selflessly 43% Millie 22% Benevity Enterprise Impact Platform 69%three leaders
Employee monitoring Hubstaff 23% ActivTrak 33% Teramind 26%three leaders
Employee onboarding BambooHR 34% Rippling 25% Workday 47%three leaders
Goals and OKRs Tability 30% Perdoo 24% WorkBoard 37%three leaders
HR AI assistants Ask BambooHR 32% MeBeBot 21% Moveworks 27%three leaders
HR compliance Gusto 21% Rippling 19% Workday 23%three leaders
HR help desk BambooHR 26% Zoho Desk 19% ServiceNow HR Service Delivery 62%three leaders
HRIS and HCM platforms Gusto 32% Rippling 26% Workday HCM 73%three leaders
Internal communications Slack 20% Microsoft Teams 14% Simpplr 17%three leaders
Internal talent marketpl TalentGuard 18% Fuel50 47% Gloat 56%three leaders
Learning experience plat GoSkills 50% 360Learning 26% Docebo 40%three leaders
Leave Vacation Tracker 23% BambooHR 28% Workday 38%three leaders
Mentoring software Mentorloop 37% Together 28% MentorcliQ 29%three leaders
Org charts Organimi 32% ChartHop 30% Orgvue 24%three leaders
Payroll software Gusto 49% Rippling 20% ADP 31%three leaders
People analytics BambooHR 53% Crunchr 22% Visier 57%three leaders
Performance management Zoho People 18% Lattice 43% Betterworks 37%three leaders
Recruiting CRM Manatal 25% Gem 15% SeekOut 18%three leaders
Recruitment marketing Workable 12% Teamtailor 23% Phenom 35%three leaders
Succession planning BambooHR 18% Lattice 28% Workday Succession Planning 39%three leaders
Time and attendance Harvest 23% Clockify 12% UKG Pro 25%three leaders
Video interviewing Hireflix 43% Spark Hire 50% HireVue 66%three leaders
Workforce management sui Homebase 45% Rippling 17% UKG Pro 32%three leaders
Workforce scheduling Homebase 26% Deputy 37% UKG Pro Workforce Management 20%three leaders

Cite this

HR AI Recommendation Index, October 2026 Edition: buyer segments. hr-ai-index.com/research/buyer-size/. Published under CC BY 4.0. Every figure on this page is computed from the published edition and changes with it; the edition and its date are the citation.

The output is the models' output. Nothing here says the models can be steered, and nothing here is a recommendation by the index.