Small business▲+4Since September 2026: 38% → 41%, +4 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
41%from 38% in September 2026
Inside the floor by 9 pointsRank 1 of 52, unchanged
1 category · RankedGoodHire
110Judge labels
29First choices
9Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
41% in Background screening for small business buyers
Rank 2 of 83 in the mid-market standingaccepted challenger
1 of 14 models made it the first choice on the direct prompt; 0% of its 42 labels there were negative.
What the models named instead of GoodHire →By buyer segmentA small-business product: leader at small business, not named at enterprise.
Small business1 of 59
41%53 labels
endorsed leader
Mid-market2 of 83
16%42 labels
accepted challenger
Enterprise63 of 71
0%15 labels
criticized challenger
In background screening · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named GoodHire for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Background screening | Talent acquisition | 16% | 2 of 83 | 0% | 42 | accepted challenger | ▲+5Since September 2026: 14% → 19%, +5 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, GoodHire held within the floor in its one category: no change cleared 13 points.
Best category · Background screening · by segment
Mid-market▲+5Since September 2026: 14% → 19%, +5 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
19%from 14% in September 2026
Inside the floor by 8 pointsRank 2 of 70, unchanged
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 11 → 55 of 62
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Background screening | 14% | 19% | ▲+5Since September 2026: 14% → 19%, +5 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 2 of 83, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated GoodHire across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated GoodHire across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 1 | 0 | 3 |
| GPT-5.4 mini | 0 | 2 | 1 | 0 | 3 |
| Gemini 3.5 Flash | 1 | 1 | 0 | 0 | 2 |
| Perplexity Sonar | 1 | 3 | 0 | 0 | 4 |
| Grok 4.1 Fast | 2 | 3 | 0 | 0 | 5 |
| Mistral Small | 0 | 2 | 1 | 0 | 3 |
| DeepSeek V4 Flash | 0 | 4 | 0 | 0 | 4 |
| Llama 4 Maverick | 0 | 1 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 3 | 1 | 0 | 0 | 4 |
| Kimi K2 | 1 | 2 | 0 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 2 | 1 | 0 | 3 |
| MiniMax M2.5 | 1 | 2 | 0 | 0 | 3 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 4 | 0 | 0 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct23 labels11
Paraphrase19 labels12
Comparative26 labels4not counted in share
Budget-constrained26 labels6
Scale-constrained7 labelsNone
Negative9 labels3not counted in share
First choiceAlternativeMentionNegative110 labels in all, every segment counted; 29 of the 36 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If you want a platform that automates the complex legal disclosures and adverse action forms to protect you from lawsuits: Go with GoodHire ($29.99).” Gemini 3.5 Flash · Background screening · budget prompt · first choice
“Best Value for Small Businesses: GoodHire offers affordable background checks for small businesses starting at $29.99.” Claude Haiku 4.5 · Background screening · budget prompt · first choice
“Start with GoodHire for the best mix of price transparency and user experience.” Qwen 3.7 Flash · Background screening · paraphrase prompt · first choice
“the best provider is generally considered to be Checkster or GoodHire” Qwen 3.7 Flash · Background screening · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as GoodHire, over the 110 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and GoodHire was named but was not.ShowHide
Named alongside
The products named in the same answers as GoodHire, over the 110 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and GoodHire was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named GoodHire. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 101 of the 110 answers that named GoodHire and are not a share of its labels.
Domains cited
checkr.com74
pin.com58
goodhire.comYour site52
selectsoftwarereviews.com42
mitratech.com37
pcmag.com37
money.com35
bib.com34
fadv.com31
gcheck.com29
377 of the 429 domain citations in answers naming GoodHire came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
goodhire.com ranks first on Google for the category's searches. In the answers, GoodHire takes 16% of first choices and Checkr takes 31%.ShowHide
Search and answers
goodhire.com ranks first on Google for the category's searches. In the answers, GoodHire takes 16% of first choices and Checkr takes 31%.
ShowHideIn search
Google, US estimatesPosition for “background check provider”
5
Position for “background check providers”
–
not in the top ten
- Searches for its name, Google
- 2,400 a month (“goodhire”)
- AI search demand for its name, est.
- 45 a month
- Organic visits to its site
- about 219,964 a month
- Searches its site ranks for
- 12,168 · 1,365 in the top three
- Sites linking to it
- 3,329
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
16%
rank 2 of 83 in background screening
Segment leader
31%
Checkr
- First choices
- 29 across its categories
- Named in
- 110 answers
- Its own site cited
- in 101 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on goodhire.com
348
subdomains included
Content
260
counted in the table below
Documentation
0
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 200 | undated | Pay equity | ||
| Report or ebook | 21 | undated | Background screening | ||
| News or press | 12 | undated | |||
| Case study | 9 | undated | |||
| Webinar or virtual event | 8 | undated | |||
| Comparison | 6 | undated | |||
| Glossary or explainer | 2 | undated | |||
| Conference or event | 1 | undated | |||
| Template or tool | 1 | undated |
How it is countedHide how it is counted
Every page goodhire.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as GoodHire
What the judge wrote, as written, with how often. The vendor table decides that these count as GoodHire; a claim can dispute any of them.
GoodHire Complete 2GoodHire (A Checkr Company) 1GoodHire (a Checkr company) 1GoodHire (now part of Checkr) 1
Follow GoodHire
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
GoodHire is its own company.ShowHide
The company
GoodHire is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- GoodHire’s FCRA-compliant employment background checks for companies help ensure a safe and secure workplace for employers and employees.
- For
- companies
- Price stated
- Competitively-priced background checks for all businesses goodhire.com/pricing
- Starting price
- 29.99 goodhire.com/pricing
- Certifications
- FCRA-compliantFCRA-certifiedAICPA SOC4SOSOC 2 Type II-certified
- Customers named
- MarleySpoonDevoted Health, Inc.Renewal by AndersenthredUPMHG HotelsWoodgrain MillworkGale Healthcare SolutionsS.A.F.E. Management
- Not stated on the pages read
- Free plan or trial, integrations, hosting
What GoodHire's own pages state, read September 28, 2026: goodhire.com, goodhire.com/pricing, goodhire.com/compliance, goodhire.com/case-studies. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when GoodHire's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as GoodHire, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for GoodHire by email, built from the raw record of the edition. It shows:
- where GoodHire is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name GoodHire, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where GoodHire is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where GoodHire is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideGoodHire is among the products AI models recommend first in Background screening this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.