| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Video interviewing | Talent acquisition | 50% | 1 of 66 | 18% | 57 | endorsed leader | ▼−6Since September 2026: 55% → 49%, −6 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Candidate assessment | Talent acquisition | 0% | 83 of 118 | 25% | 4 | under 10 labels · led by TestGorilla at 52% | newNew since September 2026: not ranked then, 0% now. |
| Interview scheduling | Talent acquisition | 0% | 62 of 75 | 0% | 1 | under 10 labels · led by Calendly at 20% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Recruitment marketing and career sites | Talent acquisition | 0% | 90 of 104 | 100% | 1 | under 10 labels · led by Teamtailor at 23% | newNew since September 2026: not ranked then, 0% now. |
| Technical hiring assessments | Talent acquisition | 0% | 38 of 71 | 0% | 1 | under 10 labels · led by HackerRank at 17% | newNew since September 2026: not ranked then, 0% now. |
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Video interviewing | 55% | 49% | ▼−6Since September 2026: 55% → 49%, −6 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 of 66, unchanged |
| Candidate assessment | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 83 of 118, unchanged |
| Interview scheduling | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 51 → 62 of 75 |
| Recruitment marketing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 90 of 104, unchanged |
| Technical hiring assessm | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 38 of 71, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 0 | 2 | 1 | 5 |
| GPT-5.4 mini | 2 | 1 | 0 | 1 | 4 |
| Gemini 3.5 Flash | 2 | 1 | 3 | 1 | 7 |
| Perplexity Sonar | 1 | 2 | 0 | 0 | 3 |
| Grok 4.1 Fast | 3 | 0 | 2 | 1 | 6 |
| Mistral Small | 1 | 0 | 2 | 0 | 3 |
| DeepSeek V4 Flash | 2 | 2 | 0 | 1 | 5 |
| Llama 4 Maverick | 1 | 1 | 0 | 0 | 2 |
| Qwen 3.7 Flash | 1 | 2 | 2 | 2 | 7 |
| Kimi K2 | 3 | 0 | 1 | 1 | 5 |
| GLM 4.7 FlashX | 1 | 2 | 0 | 1 | 4 |
| MiniMax M2.5 | 2 | 0 | 1 | 1 | 4 |
| GPT-6 Luna | 3 | 0 | 1 | 1 | 5 |
| Muse Glimmer 30B | 2 | 0 | 1 | 1 | 4 |
Verbatim evidence the judge attached to positive labels.
“Spark Hire is the most widely adopted mid-market video interviewing platform, with transparent pricing and support for both one-way async and live formats.” Muse Glimmer 30B · Video interviewing · direct prompt · first choice
“I'd lean toward Spark Hire because it balances async screening capabilities, straightforward implementation, and reasonable pricing” Claude Haiku 4.5 · Video interviewing · paraphrase prompt · first choice
“Best All-Rounder (Async + Live in One): Spark Hire ... Spark Hire is the industry standard for the mid-market.” Gemini 3.5 Flash · Video interviewing · direct prompt · first choice
“Spark Hire is widely regarded as the best all‑around video interviewing platform for mid‑market B2B companies” GLM 4.7 FlashX · Video interviewing · direct prompt · first choice
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Platforms to Avoid on a Tight Budget | Spark Hire | ~$149-$299/month | Too expensive for limited budgets” Kimi K2 · Video interviewing · budget prompt · hard negative
“Strongly disliked by candidates who describe it as "humiliating" and "completely dehumanizing."” GLM 4.7 FlashX · Video interviewing · negative prompt · hard negative
“Spark Hire is more feature-rich, but its plans start at $249/month billed annually, so it's harder to justify on a tight budget.” GPT-6 Luna · Video interviewing · budget prompt · soft negative
“Tools like *Spark Hire* were popular, but many newer video tools have clunky interfaces that frustrate users on mobile devices.” Qwen 3.7 Flash · Recruitment marketing · negative prompt · soft negative
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 176 of the 185 answers that named Spark Hire and are not a share of its labels.
679 of the 769 domain citations in answers naming Spark Hire came from somebody else's page.
Pages are listed as the models cited them.
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 123 | 0 | 2026-04-28 | Applicant tracking syste, Interview scheduling | |
| Case study | 108 | 0 | 2025-10-29 | ||
| Podcast or video | 41 | 0 | 2026-06-02 | Applicant tracking syste | |
| Blog | 36 | 0 | 2026-06-08 | Applicant tracking syste | |
| Comparison | 34 | 0 | 2026-06-08 | Applicant tracking syste, Video interviewing | |
| Webinar or virtual event | 23 | 5 | 2026-09-23 | Applicant tracking syste | |
| News or press | 16 | 0 | 2025-08-22 | Applicant tracking syste, Video interviewing | |
| Report or ebook | 5 | 5 | 2026-08-17 | Applicant tracking syste |
Every page sparkhire.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name applicant tracking syste (27); 4 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
What Spark Hire's own pages state, read September 28, 2026: sparkhire.com, sparkhire.com/pricing, trust.sparkhire.com, sparkhire.com/use-case/challenge, sparkhire.com/customers. A claimed page can correct any of them.
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Spark Hire's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Spark Hire, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
A new claim receives the current edition's vendor brief for Spark Hire by email, built from the raw record of the edition. It shows:
AI models recommend Spark Hire first in Video interviewing this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.