Small business▼−2Since September 2026: 2% → 0%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 11 pointsRank 7 → 115 of 118
13 categories · RankedCulture Amp
385Judge labels
59First choices
81Negative labels
14 / 14Models named it
13Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
37% in Employee engagement surv for mid-market buyers
Rank 1 of 58 in the mid-market standingendorsed leader
11 of 14 models made it the first choice on the direct prompt; 17% of its 42 labels there were negative.
What the models named instead of Culture Amp →By buyer segmentA mid-market product: leader at mid-market, not named at small business.
Small business126 of 129
0%25 labels
criticized challenger
Mid-market1 of 58
37%42 labels
endorsed leader
Enterprise1 of 100
29%49 labels
accepted challenger
In employee engagement surv · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Culture Amp for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Employee engagement surveys | Onboarding and employee experience | 37% | 1 of 58 | 17% | 42 | endorsed leader | ▼−6Since September 2026: 40% → 35%, −6 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| 360 feedback | Performance and talent management | 6% | 4 of 73 | 13% | 47 | accepted challenger | ▼−1Since September 2026: 8% → 7%, −1 point. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Succession planning | Performance and talent management | 2% | 13 of 93 | 0% | 4 | under 10 labels · led by Lattice at 28% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Performance management | Performance and talent management | 0% | 14 of 85 | 8% | 25 | accepted challenger | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| People analytics | Workforce planning and analytics | 0% | 19 of 114 | 5% | 21 | accepted challenger | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Recognition and rewards | Onboarding and employee experience | 0% | 22 of 98 | 0% | 3 | under 10 labels · led by Bonusly at 29% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Coaching platforms | Learning and development | 0% | 45 of 128 | 0% | 2 | under 10 labels · led by Growthspace at 20% | newNew since September 2026: not ranked then, 0% now. |
| Employee monitoring | Workforce planning and analytics | 0% | 55 of 75 | 0% | 1 | under 10 labels · led by ActivTrak at 33% | |
| Employee wellbeing and mental health | Onboarding and employee experience | 0% | 85 of 111 | 100% | 1 | under 10 labels · led by Wellable at 22% | newNew since September 2026: not ranked then, 0% now. |
| Goals and OKRs | Performance and talent management | 0% | 41 of 68 | 0% | 1 | under 10 labels · led by Perdoo at 24% | newNew since September 2026: not ranked then, 0% now. |
| Org charts and org design | Workforce planning and analytics | 0% | 58 of 95 | 0% | 1 | under 10 labels · led by ChartHop at 30% | newNew since September 2026: not ranked then, 0% now. |
| Pay equity | Compensation and total rewards | 0% | 51 of 73 | 0% | 1 | under 10 labels · led by Syndio at 12% | newNew since September 2026: not ranked then, 0% now. |
| Workforce planning | Workforce planning and analytics | 0% | 62 of 98 | 0% | 1 | under 10 labels · led by ChartHop at 37% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Culture Amp held within the floor in all thirteen categories: no change cleared 13 points.
Best category · Employee engagement surv · by segment
Mid-market▼−6Since September 2026: 40% → 35%, −6 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
35%from 40% in September 2026
Inside the floor by 7 pointsRank 1 of 53, unchanged
Enterprise▼−4Since September 2026: 30% → 27%, −4 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
27%from 30% in September 2026
Inside the floor by 9 pointsRank 1 of 96, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Employee engagement surv | 40% | 35% | ▼−6Since September 2026: 40% → 35%, −6 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 of 58, unchanged |
| Performance management | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 9 → 14 of 85 |
| Succession planning | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 32 → 13 of 93 |
| People analytics | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 10 → 19 of 114 |
| 360 feedback | 8% | 7% | ▼−1Since September 2026: 8% → 7%, −1 point. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 of 73, unchanged |
| Recognition and rewards | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 40 → 22 of 98 |
| Coaching platforms | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 45 of 128, unchanged |
| Employee monitoring | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 55 of 75, unchanged |
| Employee wellbeing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 85 of 111, unchanged |
| Goals and OKRs | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 41 of 68, unchanged |
| Org charts | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 58 of 95, unchanged |
| Pay equity | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 51 of 73, unchanged |
| Workforce planning | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 62 of 98, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Culture Amp across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Culture Amp across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 2 | 5 | 1 | 10 |
| GPT-5.4 mini | 2 | 4 | 1 | 0 | 7 |
| Gemini 3.5 Flash | 3 | 11 | 1 | 2 | 17 |
| Perplexity Sonar | 1 | 4 | 1 | 1 | 7 |
| Grok 4.1 Fast | 2 | 5 | 4 | 2 | 13 |
| Mistral Small | 2 | 0 | 2 | 0 | 4 |
| DeepSeek V4 Flash | 1 | 8 | 4 | 2 | 15 |
| Llama 4 Maverick | 1 | 1 | 2 | 0 | 4 |
| Qwen 3.7 Flash | 0 | 8 | 4 | 2 | 14 |
| Kimi K2 | 3 | 5 | 2 | 4 | 14 |
| GLM 4.7 FlashX | 5 | 4 | 1 | 1 | 11 |
| MiniMax M2.5 | 3 | 5 | 3 | 0 | 11 |
| GPT-6 Luna | 1 | 5 | 1 | 1 | 8 |
| Muse Glimmer 30B | 4 | 6 | 4 | 1 | 15 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct82 labels24
Paraphrase76 labels21
Comparative79 labels13not counted in share
Budget-constrained43 labels4
Scale-constrained61 labels10
Negative44 labels1not counted in share
First choiceAlternativeMentionNegative385 labels in all, every segment counted; 59 of the 73 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“the most-cited dedicated employee experience platform for this segment... Want best-in-class survey science + benchmarks and analytics: Culture Amp.” Muse Glimmer 30B · Employee engagement surv · direct prompt · first choice
“The gold standard for people science and analytics. Highly robust, excellent benchmarking, but can be on the pricier/more complex side.” Gemini 3.5 Flash · Employee engagement surv · scale prompt · first choice
“Culture Amp and Officevibe are top choices due to their strong analytics, ease of use, and focus on actionable insights” Mistral Small · Employee engagement surv · direct prompt · first choice
“I'd typically lean toward Lattice or Culture Amp as they offer strong balance of features, scalability, and usability” MiniMax M2.5 · Succession planning · paraphrase prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid platforms like Culture Amp, Leapsome, or Qualtrics—they're excellent but priced for enterprise” DeepSeek V4 Flash · Employee engagement surv · budget prompt · hard negative
“Avoid "Enterprise Trap" Tools Platforms like Culture Amp ... high minimum annual contracts” Qwen 3.7 Flash · Employee engagement surv · budget prompt · hard negative
“Avoid enterprise-heavy like Culture Amp (custom pricing, better for 500+)” Grok 4.1 Fast · 360 feedback · paraphrase prompt · hard negative
“avoid platforms with $4,000+ annual minimums like Lattice/Culture Amp” GLM 4.7 FlashX · Employee engagement surv · budget prompt · hard negative
Named alongside
The products named in the same answers as Culture Amp, over the 385 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Culture Amp was named but was not.ShowHide
Named alongside
The products named in the same answers as Culture Amp, over the 385 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Culture Amp was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Culture Amp. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 345 of the 385 answers that named Culture Amp and are not a share of its labels.
Domains cited
betterworks.com170
workhuman.com163
feedbackpulse.com158
peoplemanagingpeople.com106
engagedly.com95
capterra.com85
teamflect.com78
g2.com77
firsthr.app75
eletive.com70
1,077 of the 1,077 domain citations in answers naming Culture Amp came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Culture Amp stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Culture Amp stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimatesPosition for “engagement platforms”
–
not in the top ten
Position for “employee engagement survey platform”
5
- Searches for its name, Google
- 14,800 a month (“culture amp”)
- AI search demand for its name, est.
- 121 a month
- Organic visits to its site
- about 174,918 a month
- Searches its site ranks for
- 14,401 · 1,669 in the top three
- Sites linking to it
- 8,463
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
37%
rank 1 of 58 in employee engagement surv
First choices
59
across its categories
- Named in
- 385 answers
- Its own site cited
- in 345 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on cultureamp.com
2,798
subdomains included
Content
1,939
counted in the table below
Documentation
479
Product · Integration
38 · 67
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,389 | 4 | 2026-09-23 | ||
| Podcast or video | 195 | 0 | 2025-12-01 | ||
| Webinar or virtual event | 142 | 3 | 2026-09-24 | ||
| News or press | 83 | 0 | 2022-04-05 | ||
| Case study | 75 | 0 | 2020-10-26 | ||
| Report or ebook | 19 | 0 | 2026-03-24 | ||
| Comparison | 17 | 1 | 2026-07-29 | ||
| Glossary or explainer | 11 | 2 | 2026-09-16 | ||
| Template or tool | 5 | 2 | 2026-09-23 | ||
| Conference or event | 3 | 1 | 2026-07-23 |
Most recent
- 2026-09-24Your employees are talking are you listening webinar or virtual event
- 2026-09-239266579 strategic design checklist for engagement surveys template or tool
- 2026-09-234 reasons professional services choose culture amp blog
- 2026-09-16What is offboarding glossary or explainer
- 2026-09-10Culture lessons from tennis australia blog
- 2026-09-09What is a likert scale glossary or explainer
How it is countedHide how it is counted
Every page cultureamp.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Culture Amp
What the judge wrote, as written, with how often. The vendor table decides that these count as Culture Amp; a claim can dispute any of them.
CultureAmp 7Culture Amp (Infused with Orgnostic) 1
Follow Culture Amp
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Culture Amp is its own company.ShowHide
The company
Culture Amp is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- The market-leading employee experience platform
- For
- HR Executives, HR Leaders, CFOs, CIOs, Enterprise, Commercial
- Certifications
- Soc IIISOGDPR compliant
- Customers named
- UnifonicLycopodiumOLX GroupNASCARTennis AustraliaWave UtilitiesBrownes DairyTonkin + Taylor
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, hosting
What Culture Amp's own pages state, read September 28, 2026: cultureamp.com, trust.cultureamp.com, cultureamp.com/platform, cultureamp.com/case-studies, cultureamp.com/platform/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Culture Amp's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Culture Amp, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Culture Amp by email, built from the raw record of the edition. It shows:
- where Culture Amp is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Culture Amp, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Culture Amp is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Culture Amp is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideAI models recommend Culture Amp first in Employee engagement surveys this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.