Small business=heldSince September 2026: 13% → 13%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
13%from 13% in September 2026
Inside the floor by 13 pointsRank 3 of 97, unchanged
2 categories · RankedAppcast
154Judge labels
40First choices
34Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
43% in Job advertising for enterprise buyers
Rank 2 of 111 in the mid-market standingaccepted challenger
3 of 14 models made it the first choice on the direct prompt; 15% of its 34 labels there were negative.
What the models named instead of Appcast →By buyer segmentStrongest at enterprise.
Small business3 of 102
11%33 labels
criticized challenger
Mid-market2 of 111
15%34 labels
accepted challenger
Enterprise1 of 92
43%50 labels
endorsed leader
In job advertising · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Appcast for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Job advertising and distribution | Talent acquisition | 15% | 2 of 111 | 15% | 34 | accepted challenger | ▲+2Since September 2026: 15% → 17%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Recruitment marketing and career sites | Talent acquisition | 0% | 22 of 104 | 9% | 11 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Appcast held within the floor in all two categories: no change cleared 13 points.
Best category · Job advertising · by segment
Mid-market▲+2Since September 2026: 15% → 17%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
17%from 15% in September 2026
Inside the floor by 11 pointsRank 3 → 2 of 103
Enterprise▲+9Since September 2026: 36% → 45%, +9 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
45%from 36% in September 2026
Inside the floor by 4 pointsRank 1 of 89, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Job advertising | 15% | 17% | ▲+2Since September 2026: 15% → 17%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 3 → 2 of 111 |
| Recruitment marketing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 27 → 22 of 104 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Appcast across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Appcast across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 2 | 1 | 0 | 4 |
| GPT-5.4 mini | 0 | 3 | 0 | 0 | 3 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 2 | 3 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.1 Fast | 1 | 1 | 1 | 1 | 4 |
| Mistral Small | 1 | 1 | 1 | 1 | 4 |
| DeepSeek V4 Flash | 1 | 3 | 1 | 1 | 6 |
| Llama 4 Maverick | 1 | 0 | 2 | 0 | 3 |
| Qwen 3.7 Flash | 1 | 0 | 0 | 1 | 2 |
| Kimi K2 | 0 | 3 | 1 | 0 | 4 |
| GLM 4.7 FlashX | 0 | 2 | 1 | 0 | 3 |
| MiniMax M2.5 | 2 | 0 | 0 | 0 | 2 |
| GPT-6 Luna | 0 | 2 | 1 | 0 | 3 |
| Muse Glimmer 30B | 0 | 2 | 1 | 0 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct39 labels16
Paraphrase13 labels6
Comparative30 labels6not counted in share
Budget-constrained36 labels14
Scale-constrained17 labels4
Negative19 labels2not counted in share
First choiceAlternativeMentionNegative154 labels in all, every segment counted; 40 of the 48 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Choose Appcast if: You are primarily hiring in North America... You want the industry standard with proven reliability.” Qwen 3.7 Flash · Job advertising · direct prompt · first choice
“For most mid-market B2B companies, [Appcast](https://www.appcast.com) is the strongest overall choice” DeepSeek V4 Flash · Job advertising · direct prompt · first choice
“Some options to consider include Appcast, which has a minimum campaign spend of $200-$300” Llama 4 Maverick · Job advertising · budget prompt · first choice
“For the absolute lowest cost entry point, Adway and Appcast are your best bets.” Claude Haiku 4.5 · Job advertising · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid these on a tight budget: These platforms charge monthly software fees ranging from $500 to $2,000+ per month.” Qwen 3.7 Flash · Job advertising · budget prompt · hard negative
“While enterprise heavyweights like *Appcast* and *Joveo* are industry giants... ask specifically for their managed services ... so you aren't overwhelmed by enterprise-level complexity.” Gemini 3.5 Flash · Job advertising · scale prompt · soft negative
“they may not be suitable if your roles receive a short number of applications... may not be cost-effective for all types of positions” Mistral Small · Recruitment marketing · negative prompt · soft negative
“buying a massive, standalone enterprise distribution tool (like Broadbean or Appcast) is often overkill and highly inefficient” Gemini 3.5 Flash · Job advertising · paraphrase prompt · soft negative
Named alongside
The products named in the same answers as Appcast, over the 154 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Appcast was named but was not.ShowHide
Named alongside
The products named in the same answers as Appcast, over the 154 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Appcast was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Appcast. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 150 of the 154 answers that named Appcast and are not a share of its labels.
Domains cited
g2.com86
selectsoftwarereviews.com86
guideflow.com77
joveo.com70
worldmetrics.org50
softwarefinder.com45
hrtechsaas.com44
jobtarget.com43
hyring.com40
adway.ai33
574 of the 574 domain citations in answers naming Appcast came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
appcast.io ranks first on Google for the category's searches. In the answers, Appcast takes 15% of first choices and JobTarget takes 23%.ShowHide
Search and answers
appcast.io ranks first on Google for the category's searches. In the answers, Appcast takes 15% of first choices and JobTarget takes 23%.
ShowHideIn search
Google, US estimatesPosition for “job advertising platforms”
–
not in the top ten
Position for “programmatic job advertising platform”
1
- Searches for its name, Google
- 1,600 a month (“appcast”)
- AI search demand for its name, est.
- 36 a month
- Organic visits to its site
- about 2,842 a month
- Searches its site ranks for
- 1,752 · 31 in the top three
- Sites linking to it
- 2,404
- Paid Google search
- 30 searches its ads show for, about 323 clicks and $1,027 a month (estimate)
In answers
This editionShare of first choices
15%
rank 2 of 111 in job advertising
Segment leader
23%
JobTarget
- First choices
- 40 across its categories
- Named in
- 154 answers
- Its own site cited
- in 150 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on appcast.io
482
subdomains included
Content
383
counted in the table below
Documentation
0
Product · Integration
13 · 2
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 324 | 6 | 2026-09-24 | Applicant tracking syste, Workforce planning | |
| Case study | 24 | 0 | 2026-05-18 | ||
| Webinar or virtual event | 22 | 0 | 2024-10-01 | ||
| Glossary or explainer | 6 | 0 | 2026-02-13 | ||
| Report or ebook | 4 | undated | |||
| Conference or event | 1 | undated | |||
| Comparison | 1 | 1 | 2026-07-28 | ||
| News or press | 1 | undated |
Most recent
- 2026-09-24How to attract more qualified applicants blog
- 2026-09-23Claims of infringement claims of infringement statement blog
- 2026-09-23Job seeker terms job seeker terms of use blog
- 2026-08-26Who should own your career site blog
- 2026-08-18How to get your jobs to show up in chatgpt blog
- 2026-08-12Your questions answered how talent acquisition teams are navigating the ai era blog
How it is countedHide how it is counted
Every page appcast.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Appcast
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Appcast is its own company.ShowHide
The company
Appcast is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Programmatic Recruitment Marketing Solutions
- For
- Enterprise organizations that need talent fast
- Customers named
- Resort Lifestyle CommunitiesEncompass HealthChallenger Motor FreightE&J Gallo WineryMANTECHSevitaNetwork PlusNational Health Care Associates
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting
What Appcast's own pages state, read September 28, 2026: appcast.io, appcast.io/products/brand-ads, appcast.io/customer-stories, appcast.io/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Appcast's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Appcast, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Appcast by email, built from the raw record of the edition. It shows:
- where Appcast is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Appcast, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Appcast is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Appcast is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideAppcast is among the products AI models recommend first in Job advertising and distribution this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.