Small business▲+6Since September 2026: 23% → 29%, +6 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
29%from 23% in September 2026
Inside the floor by 7 pointsRank 2 of 52, unchanged
2 categories · RankedCheckr
164Judge labels
45First choices
13Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
31% in Background screening for mid-market buyers
Rank 1 of 83 in the mid-market standingendorsed leader
8 of 14 models made it the first choice on the direct prompt; 8% of its 48 labels there were negative.
What the models named instead of Checkr →By buyer segmentRead the same way at every buyer size.
Small business2 of 59
31%58 labels
endorsed leader
Mid-market1 of 83
31%48 labels
endorsed leader
Enterprise2 of 71
24%54 labels
accepted challenger
In background screening · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Checkr for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Background screening | Talent acquisition | 31% | 1 of 83 | 8% | 48 | endorsed leader | ▼−13Since September 2026: 43% → 30%, −13 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| HR compliance and policy management | Core HR and payroll | 0% | 44 of 97 | 0% | 2 | under 10 labels · led by Rippling at 19% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Checkr held within the floor in all two categories: no change cleared 13 points.
Best category · Background screening · by segment
Mid-market▼−13Since September 2026: 43% → 30%, −13 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
30%from 43% in September 2026
Inside the floor by 0 pointsRank 1 of 70, unchanged
Enterprise▲+8Since September 2026: 18% → 26%, +8 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
26%from 18% in September 2026
Inside the floor by 5 pointsRank 3 → 2 of 62
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Background screening | 43% | 30% | ▼−13Since September 2026: 43% → 30%, −13 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 of 83, unchanged |
| HR compliance | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 29 → 44 of 97 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Checkr across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Checkr across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 1 | 1 | 3 |
| GPT-5.4 mini | 4 | 0 | 0 | 0 | 4 |
| Gemini 3.5 Flash | 3 | 0 | 0 | 1 | 4 |
| Perplexity Sonar | 2 | 1 | 1 | 0 | 4 |
| Grok 4.1 Fast | 3 | 2 | 0 | 1 | 6 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 2 | 1 | 1 | 0 | 4 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 1 | 1 | 0 | 0 | 2 |
| Kimi K2 | 3 | 1 | 1 | 0 | 5 |
| GLM 4.7 FlashX | 1 | 2 | 1 | 0 | 4 |
| MiniMax M2.5 | 1 | 2 | 0 | 1 | 4 |
| GPT-6 Luna | 3 | 0 | 1 | 0 | 4 |
| Muse Glimmer 30B | 1 | 0 | 3 | 0 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct32 labels19
Paraphrase28 labels11
Comparative41 labels19not counted in share
Budget-constrained34 labels13
Scale-constrained14 labels2
Negative15 labels3not counted in share
First choiceAlternativeMentionNegative164 labels in all, every segment counted; 45 of the 67 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Market leader for high-volume / tech and gig hiring. "the best background check tools for recruiters in 2026 are Checkr (market leader with 120,000+ customers and AI-powered workflows)"” Muse Glimmer 30B · Background screening · comparative prompt · first choice
“Checkr excels in speed/tech integrations; ... Fast (AI-powered), scalable for high-volume/gig economy, 200+ ATS integrations” Grok 4.1 Fast · Background screening · comparative prompt · first choice
“API-first architecture — one of the most technically advanced platforms... Checkr for its API-first speed and automation” DeepSeek V4 Flash · Background screening · comparative prompt · first choice
“Checkr is an API-first, tech-forward platform designed for speed and automation. It has some of the best integrations” Gemini 3.5 Flash · Background screening · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Checkr is the most frequently sued background check company” Claude Haiku 4.5 · Background screening · negative prompt · hard negative
“466 complaints in 3 years ... often about delays, errors, or unresolved issues in employment screening” Grok 4.1 Fast · Background screening · negative prompt · soft negative
“Checkr has faced a sharp spike in CFPB complaints and numerous class-action lawsuits” Gemini 3.5 Flash · Background screening · negative prompt · soft negative
“Has received numerous complaints (466 total in the last 3 years per BBB)” MiniMax M2.5 · Background screening · negative prompt · soft negative
Named alongside
The products named in the same answers as Checkr, over the 164 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Checkr was named but was not.ShowHide
Named alongside
The products named in the same answers as Checkr, over the 164 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Checkr was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Checkr. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 158 of the 164 answers that named Checkr and are not a share of its labels.
Domains cited
checkr.comYour site116
pin.com78
selectsoftwarereviews.com57
goodhire.com56
fadv.com50
mitratech.com48
bib.com47
money.com40
pcmag.com40
peoplemanagingpeople.com38
454 of the 570 domain citations in answers naming Checkr came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Checkr stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Checkr stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimatesPosition for “background check provider”
4
Position for “background check providers”
–
not in the top ten
- Searches for its name, Google
- 74,000 a month (“checkr”)
- AI search demand for its name, est.
- 1,214 a month
- Organic visits to its site
- about 498,605 a month
- Searches its site ranks for
- 20,072 · 2,726 in the top three
- Sites linking to it
- 5,663
- Paid Google search
- 5 searches its ads show for, about 1,073 clicks and $77,362 a month (estimate)
In answers
This editionShare of first choices
31%
rank 1 of 83 in background screening
First choices
45
across its categories
- Named in
- 164 answers
- Its own site cited
- in 158 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on checkr.com
2,055
subdomains included
Content
989
counted in the table below
Documentation
1
Product · Integration
36 · 105
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 568 | 38 | 2026-09-24 | ||
| Webinar or virtual event | 174 | 1 | 2026-09-01 | ||
| News or press | 128 | 4 | 2026-08-26 | ||
| Case study | 62 | 3 | 2026-08-31 | ||
| Report or ebook | 26 | 3 | 2026-09-11 | ||
| Comparison | 17 | 4 | 2026-09-14 | ||
| Template or tool | 5 | 1 | 2026-07-17 | ||
| Podcast or video | 4 | 1 | 2026-08-28 | ||
| Glossary or explainer | 3 | 1 | 2026-08-05 | ||
| Conference or event | 2 | 1 | 2026-09-11 |
Most recent
- 2026-09-24Checkr announces new partnership with workday blog
- 2026-09-22How to talk to candidates about background checks blog
- 2026-09-22Candidate experience background check blog
- 2026-09-22Background check packages by role blog
- 2026-09-22Checkr launches insurance solution blog
- 2026-09-21Best workforce management software blog
How it is countedHide how it is counted
Every page checkr.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Checkr
What the judge wrote, as written, with how often. The vendor table decides that these count as Checkr; a claim can dispute any of them.
Checkr Professional 2
Follow Checkr
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Checkr is its own company.ShowHide
The company
Checkr is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- The AI-powered verification platform for high-stakes decisions. Fast, accurate background checks at scale.
- For
- Workforce, Mortgage, Tenant, Trust, Personal, Insurance
- Price stated
- Starting as low as $29.99! checkr.com/pricing
- Starting price
- 29.99 checkr.com/pricing
- Free plan or trial
- Free checkr.com/pricing
- Integrations claimed
- 200 checkr.com/pricing
- Certifications
- FCRA-compliant
- Customers named
- LYFTPennymacVerkadaKimpton Hotels & RestaurantsVirginia Credit UnionTuroTawkifyAlert Enterprise
- Not stated on the pages read
- Hosting
What Checkr's own pages state, read September 28, 2026: checkr.com, checkr.com/pricing, trust.checkr.com, checkr.com/platform, checkr.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Checkr's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Checkr, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Checkr by email, built from the raw record of the edition. It shows:
- where Checkr is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Checkr, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Checkr is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Checkr is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideAI models recommend Checkr first in Background screening this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.