Every category where a model named Deputy for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Workforce scheduling	Core HR and payroll	37%	1 of 108	6%	36	endorsed leader	▲+9Since September 2026: 26% → 34%, +9 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
Frontline employee apps	Onboarding and employee experience	4%	5 of 106	0%	9	under 10 labels · led by Connecteam at 49%	▲+5Since September 2026: 0% → 5%, +5 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
Workforce management suites	Core HR and payroll	4%	8 of 78	18%	28	accepted challenger	▼−2Since September 2026: 6% → 5%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
Time and attendance	Core HR and payroll	0%	17 of 86	0%	14	accepted challenger	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
Leave and absence management	Core HR and payroll	0%	24 of 95	17%	6	under 10 labels · led by BambooHR at 28%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
Workforce planning	Workforce planning and analytics	0%	27 of 98	25%	4	under 10 labels · led by ChartHop at 37%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
Employee monitoring	Workforce planning and analytics	0%	63 of 75	100%	1	under 10 labels · led by ActivTrak at 33%
People analytics	Workforce planning and analytics	0%	89 of 114	100%	1	under 10 labels · led by Crunchr at 22%
Staffing agency platforms	Talent acquisition	0%	101 of 136	100%	1	under 10 labels · led by Zoho Recruit at 22%
Succession planning	Performance and talent management	0%	67 of 93	0%	1	under 10 labels · led by Lattice at 28%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Deputy held within the floor in all ten categories: no change cleared 13 points.

Best category · Workforce scheduling · by segment

Small business▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.

2%from 0% in September 2026

Inside the floor by 11 pointsRank 5 of 68, unchanged

Mid-market▲+9Since September 2026: 26% → 34%, +9 points. Inside the 13-point floor: within noise. Read over the models both editions asked.

34%from 26% in September 2026

Inside the floor by 4 pointsRank 1 of 99, unchanged

Enterprise=heldSince September 2026: 8% → 8%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.

8%from 8% in September 2026

Inside the floor by 13 pointsRank 4 of 122, unchanged

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
Workforce scheduling	26%	34%	▲+9Since September 2026: 26% → 34%, +9 points. Inside the 13-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 1 of 108, unchanged
Frontline employee apps	0%	5%	▲+5Since September 2026: 0% → 5%, +5 points. Inside the 13-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 12 → 5 of 106
Workforce management sui	6%	5%	▼−2Since September 2026: 6% → 5%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 5 → 8 of 78
Time and attendance	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 17 of 86, unchanged
Leave	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 22 → 24 of 95
Workforce planning	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 24 → 27 of 98
Employee monitoring	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 63 of 75, unchanged
People analytics	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 89 of 114, unchanged
Staffing agency tools	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 101 of 136, unchanged
Succession planning	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 66 → 67 of 93

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Deputy across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	4	2	1	7
GPT-5.4 mini	1	1	0	1	3
Gemini 3.5 Flash	0	5	2	1	8
Perplexity Sonar	3	4	1	0	8
Grok 4.1 Fast	1	1	3	0	5
Mistral Small	2	0	3	1	6
DeepSeek V4 Flash	6	5	3	1	15
Llama 4 Maverick	0	1	2	1	4
Qwen 3.7 Flash	2	5	1	2	10
Kimi K2	3	5	1	1	10
GLM 4.7 FlashX	2	6	1	0	9
MiniMax M2.5	2	2	1	0	5
GPT-6 Luna	2	3	0	2	7
Muse Glimmer 30B	2	1	0	1	4

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct49 labels10

Paraphrase56 labels18

Comparative59 labels4not counted in share

Budget-constrained33 labels3

Scale-constrained34 labels3

Negative49 labels6not counted in share

First choiceAlternativeMentionNegative280 labels in all, every segment counted; 34 of the 44 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“I'd pick Deputy for a mid-market B2B company because it appears most often as the strongest general-purpose mid-market scheduling platform” Perplexity Sonar · Workforce scheduling · direct prompt · first choice

“Recommendation: Start with a demo for Deputy. It generally offers the highest ceiling for growth” Qwen 3.7 Flash · Workforce scheduling · paraphrase prompt · first choice

“if looking for the strongest all-around fit for a mid-sized operation, I recommend Deputy.” Qwen 3.7 Flash · Workforce management sui · paraphrase prompt · first choice

“Deputy - Great for mid-market companies, offers flexible scheduling and compliance tools” MiniMax M2.5 · Workforce scheduling · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Small-business / lightweight tools like Homebase, When I Work, Connecteam, Deputy, and similar SMB-first tools” Llama 4 Maverick · Workforce management sui · negative prompt · hard negative

“Great for very small teams, but they often hit "walls" when trying to integrate with larger ERP or Payroll ecosystems.” Qwen 3.7 Flash · Workforce management sui · negative prompt · soft negative

“Trustpilot reviews mention hidden charges and billing surprises, so I'd scrutinize contract terms carefully.” GPT-5.4 mini · Staffing agency tools · negative prompt · soft negative

“some employee management features are buried in strange places in the interface and difficult to access” Claude Haiku 4.5 · Leave · negative prompt · soft negative

Named alongside

The products named in the same answers as Deputy, over the 280 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Deputy was named but was not.

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ProductSame answerTook the first choice insteadHead to head

When I Work163 of 28016Compare →

Homebase143 of 28056Compare →

Connecteam131 of 28028Compare →

UKG Pro66 of 28014Not among the top eight

Rippling60 of 28012Compare →

ADP Workforce Now59 of 2804Compare →

Workday Workforce Management43 of 2805Not among the top eight

Sling36 of 2805Compare →

7shifts36 of 2800Not among the top eight

Workforce.com35 of 2803Compare →

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Deputy. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 256 of the 280 answers that named Deputy and are not a share of its labels.

Domains cited

guideflow.com120

peoplemanagingpeople.com94

joinhomebase.com88

forbes.com76

g2.com71

firsthr.app69

connecteam.com63

capterra.com54

mangoapps.com43

nowsta.com43

721 of the 721 domain citations in answers naming Deputy came from somebody else's page.

Pages cited

guideflow.com/blog/workforce-management-software48

firsthr.app/compare/core-hr/workforce-management-software39

mangoapps.com/articles/best-employee-shift-scheduling-software34

zapier.com/blog/best-employee-scheduling-software32

forbes.com/advisor/business/software/best-employee-scheduling-software30

checkr.com/resources/articles/best-workforce-management-software29

guideflow.com/blog/workforce-scheduling-software29

larksuite.com/en_us/blog/staff-scheduling-software29

Pages are listed as the models cited them.

Search and answers

Where Deputy stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Position for “scheduling tools”

–

not in the top ten

Position for “employee scheduling software”

Searches for its name, Google: 40,500 a month (“deputy”)
AI search demand for its name, est.: 17,000 a month
Organic visits to its site: about 45,127 a month
Searches its site ranks for: 10,334 · 249 in the top three
Sites linking to it: 5,781
Paid Google search: 10 searches its ads show for, about 209 clicks and $3,222 a month (estimate)

Ads on GoogleDetailLess

79+ ads · 50 text, 19 image, 10 video · 32 shown in the last 30 days

First shown February 2025, as Deputec Pty Ltd, verified. Ads started 2025-10 to 2026-09: 34 in the year, 45 before. 41 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

37%

rank 1 of 108 in workforce scheduling

First choices

across its categories

Named in: 280 answers
Its own site cited: in 256 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on deputy.com

4,337

subdomains included

Content

3,570

counted in the table below

Documentation

Product · Integration

97 · 176

Kind	Pages	Last 90 days	Latest	Categories named
Blog	2,701	18	2026-09-16	Workforce scheduling, Time and attendance
Case study	432	0	2025-10-21
News or press	220	3	2026-09-10	Workforce planning, Employee onboarding
Glossary or explainer	85	undated
Template or tool	47	undated
Webinar or virtual event	38	0	2025-11-10
Comparison	27	undated
Report or ebook	10	undated
Podcast or video	6	undated
Conference or event	4	undated

Most recent

2026-09-16Meal and rest break laws by state blog
2026-09-10Au news or press
2026-09-10Shift workers are being rostered fewer hours each month resulting in more australians entering poly employment news or press
2026-09-037 steps to strategic human resource management blog
2026-09-01Leave admin off your plate what s new in leave management plus blog
2026-08-31Deputy wfm and payroll promo offer 3 months free blog

How it is countedHide how it is counted

Every page deputy.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Deputy

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Deputy is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: The complete people platform for hourly work.
deputy.com
For: Businesses
deputy.com
Price stated: Start for free deputy.com
Starting price: 5 deputy.com/pricing
Free plan or trial: Up to 31 days, no credit card required deputy.com
Certifications: Cyber EssentialsISO/IEC 27001:2022SOC 2 Type 2TX-RAMP Level 2
Hosting: AustraliaUnited KingdomUnited States
Customers named: Exit 11 CoffeeMud BayUNTUCKittrekEastham Ace HardwareHot CookieMineral Ace HardwareAlpha Coffee
Not stated on the pages read: Integrations

What Deputy's own pages state, read September 28, 2026: deputy.com, deputy.com/pricing, trust.deputy.com, deputy.com/features/tasking, deputy.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Deputy's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Deputy, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Deputy by email, built from the raw record of the edition. It shows:

where Deputy is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Deputy, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Deputy is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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AI models recommend Deputy first in Workforce scheduling this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://hr-ai-index.com/core/workforce-scheduling/"><img src="https://hr-ai-index.com/badges/2026-10/deputy--workforce-scheduling-wide.svg" alt="AI models' first choice in Workforce scheduling, October 2026 Edition, HR AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Workforce scheduling standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://hr-ai-index.com/core/workforce-scheduling/"><img src="https://hr-ai-index.com/badges/2026-10/deputy--workforce-scheduling-square.svg" alt="AI models' first choice in Workforce scheduling, October 2026 Edition, HR AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Workforce scheduling standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://hr-ai-index.com/core/workforce-scheduling/"><img src="https://hr-ai-index.com/badges/2026-10/deputy--workforce-scheduling-compact.svg" alt="AI models' first choice in Workforce scheduling, October 2026 Edition, HR AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Workforce scheduling standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.