Small business▲+7Since September 2026: 29% → 36%, +7 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
36%from 29% in September 2026
Inside the floor by 6 pointsRank 1 of 48, unchanged
Deel · 17 categories · RankedDeel
543Judge labels
57First choices
76Negative labels
14 / 14Models named it
17Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
33% in Global payroll for small business buyers
Rank 1 of 61 in the mid-market standingaccepted challenger
11 of 14 models made it the first choice on the direct prompt; 23% of its 64 labels there were negative.
What the models named instead of Deel →By buyer segmentStrongest at small business.
Small business1 of 55
33%65 labels
endorsed leader
Mid-market1 of 61
30%64 labels
accepted challenger
Enterprise5 of 47
9%52 labels
accepted challenger
In global payroll · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Deel for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Global payroll and employer of record | Core HR and payroll | 30% | 1 of 61 | 23% | 64 | accepted challenger | ▲+5Since September 2026: 22% → 27%, +5 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Contingent workforce management | Workforce planning and analytics | 7% | 5 of 121 | 11% | 18 | accepted challenger | ▼−1Since September 2026: 9% → 8%, −1 point. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Org charts and org design | Workforce planning and analytics | 2% | 11 of 95 | 0% | 4 | under 10 labels · led by ChartHop at 30% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| HR compliance and policy management | Core HR and payroll | 2% | 10 of 97 | 9% | 23 | accepted challenger | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| HRIS and HCM platforms | Core HR and payroll | 2% | 9 of 66 | 20% | 15 | accepted challenger | ▼−3Since September 2026: 5% → 2%, −3 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Employee onboarding | Onboarding and employee experience | 2% | 8 of 87 | 0% | 23 | accepted challenger | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Leave and absence management | Core HR and payroll | 2% | 13 of 95 | 12% | 8 | under 10 labels · led by BambooHR at 28% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Payroll software | Core HR and payroll | 0% | 17 of 58 | 6% | 18 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| PEO providers | Core HR and payroll | 0% | 12 of 53 | 8% | 13 | accepted challenger | |
| Compensation management | Compensation and total rewards | 0% | 30 of 140 | 0% | 6 | under 10 labels · led by Pave at 18% | ▼−1Since September 2026: 1% → 0%, −1 point. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Flexible benefits and lifestyle spending accounts | Compensation and total rewards | 0% | 24 of 90 | 25% | 4 | under 10 labels · led by Compt at 40% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| HR AI assistants | Onboarding and employee experience | 0% | 28 of 142 | 0% | 4 | under 10 labels · led by MeBeBot at 21% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Performance management | Performance and talent management | 0% | 32 of 85 | 25% | 4 | under 10 labels · led by Lattice at 43% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Staffing agency platforms | Talent acquisition | 0% | 34 of 136 | 0% | 2 | under 10 labels · led by Zoho Recruit at 22% | |
| Background screening | Talent acquisition | 0% | 44 of 83 | 0% | 1 | under 10 labels · led by Checkr at 31% | newNew since September 2026: not ranked then, 0% now. |
| Benefits administration | Core HR and payroll | 0% | 33 of 67 | 0% | 1 | under 10 labels · led by Gusto at 20% | newNew since September 2026: not ranked then, 0% now. |
| Compensation benchmarking data | Compensation and total rewards | 0% | 92 of 148 | 0% | 1 | under 10 labels · led by Pave at 19% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Deel held within the floor in all seventeen categories: no change cleared 13 points.
Best category · Global payroll · by segment
Mid-market▲+5Since September 2026: 22% → 27%, +5 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
27%from 22% in September 2026
Inside the floor by 8 pointsRank 1 of 53, unchanged
Enterprise▼−6Since September 2026: 16% → 11%, −6 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
11%from 16% in September 2026
Inside the floor by 7 pointsRank 2 → 3 of 45
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Global payroll | 22% | 27% | ▲+5Since September 2026: 22% → 27%, +5 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 of 61, unchanged |
| HRIS and HCM platforms | 5% | 2% | ▼−3Since September 2026: 5% → 2%, −3 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 6 → 9 of 66 |
| Org charts | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 21 → 11 of 95 |
| HR compliance | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 25 → 10 of 97 |
| Employee onboarding | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 12 → 8 of 87 |
| Leave | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 21 → 13 of 95 |
| Compensation management | 1% | 0% | ▼−1Since September 2026: 1% → 0%, −1 point. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 19 → 30 of 140 |
| Contingent workforce man | 9% | 8% | ▼−1Since September 2026: 9% → 8%, −1 point. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 3 → 5 of 121 |
| Payroll software | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 11 → 17 of 58 |
| PEOs | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 12 of 53, unchanged |
| Flexible benefits | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 32 → 24 of 90 |
| HR AI assistants | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 47 → 28 of 142 |
| Performance management | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 48 → 32 of 85 |
| Staffing agency tools | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 34 of 136, unchanged |
| Background screening | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 44 of 83, unchanged |
| Benefits administration | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 33 of 67, unchanged |
| Compensation benchmarkin | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 96 → 92 of 148 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Deel across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Deel across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 9 | 3 | 1 | 15 |
| GPT-5.4 mini | 2 | 6 | 1 | 2 | 11 |
| Gemini 3.5 Flash | 2 | 16 | 5 | 3 | 26 |
| Perplexity Sonar | 3 | 6 | 4 | 1 | 14 |
| Grok 4.1 Fast | 3 | 12 | 8 | 4 | 27 |
| Mistral Small | 3 | 1 | 6 | 1 | 11 |
| DeepSeek V4 Flash | 3 | 6 | 3 | 4 | 16 |
| Llama 4 Maverick | 0 | 5 | 8 | 0 | 13 |
| Qwen 3.7 Flash | 4 | 5 | 2 | 2 | 13 |
| Kimi K2 | 6 | 3 | 2 | 2 | 13 |
| GLM 4.7 FlashX | 2 | 10 | 4 | 1 | 17 |
| MiniMax M2.5 | 2 | 4 | 3 | 1 | 10 |
| GPT-6 Luna | 2 | 2 | 1 | 2 | 7 |
| Muse Glimmer 30B | 3 | 5 | 5 | 3 | 16 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct110 labels22
Paraphrase66 labels17
Comparative168 labels33not counted in share
Budget-constrained77 labels14
Scale-constrained37 labels4
Negative85 labels2not counted in share
First choiceAlternativeMentionNegative543 labels in all, every segment counted; 57 of the 92 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“repeatedly ranked among the leading EOR providers; it is described as strong for global hiring, compliance, payroll support, and centralized workforce management” Perplexity Sonar · Global payroll · comparative prompt · first choice
“Deel – Best Overall ... If you want the best overall solution: Deel offers the most mature platform with the widest feature set.” Kimi K2 · Global payroll · direct prompt · first choice
“Covers 150+ countries; strong in scalability, contractor management, and compliance. Often top-rated for speed and global reach.” Grok 4.1 Fast · Global payroll · comparative prompt · first choice
“Deel is frequently highlighted as a leading choice due to its scalability, global coverage, and integrated services” Mistral Small · Global payroll · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Highest Caution: Active Legal/Ethical Controversies ... Rippling sued Deel alleging corporate espionage” Kimi K2 · Global payroll · negative prompt · hard negative
“Deel dominates the freelancer space but faces scrutiny regarding its EOR services for full-time employees... "billing shocks"...Avoid If: You need flexible, human-negotiated contract terms” Qwen 3.7 Flash · Global payroll · negative prompt · soft negative
“I would put Deel in the "do extra diligence" bucket\u2014not because there's established evidence here of payroll failures, but because of its unusually contentious, ongoing litigation” GPT-6 Luna · Global payroll · negative prompt · soft negative
“premium global Employer of Record (EOR) providers like Deel, Remote, and Rippling—which typically charge $500 to $700+ per employee per month—can quickly become cost-prohibitive” Gemini 3.5 Flash · Global payroll · budget prompt · soft negative
Named alongside
The products named in the same answers as Deel, over the 543 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Deel was named but was not.ShowHide
Named alongside
The products named in the same answers as Deel, over the 543 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Deel was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Deel. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 526 of the 543 answers that named Deel and are not a share of its labels.
Domains cited
peoplemanagingpeople.com233
deel.comYour site180
g2.com147
rippling.com134
learn.g2.com108
forbes.com106
guideflow.com93
hr.software86
selectsoftwarereviews.com86
firsthr.app83
1,076 of the 1,256 domain citations in answers naming Deel came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Deel stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Deel stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimatesPosition for “employer of record”
–
not in the top ten
Position for “best employer of record”
–
not in the top ten
- Searches for its name, Google
- 40,500 a month (“deel”)
- AI search demand for its name, est.
- 1,210 a month
- Organic visits to its site
- about 307,175 a month
- Searches its site ranks for
- 63,403 · 2,895 in the top three
- Sites linking to it
- 13,848
- Paid Google search
- 412 searches its ads show for, about 29,117 clicks and $330,608 a month (estimate)
In answers
This editionShare of first choices
30%
rank 1 of 61 in global payroll
First choices
57
across its categories
- Named in
- 543 answers
- Its own site cited
- in 526 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on deel.com
18,561
subdomains included
Content
3,882
counted in the table below
Documentation
7
Product · Integration
125 · 380
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 2,655 | 41 | 2026-09-25 | ||
| Glossary or explainer | 567 | undated | |||
| Conference or event | 252 | undated | |||
| Case study | 215 | undated | |||
| Comparison | 133 | 4 | 2026-09-17 | ||
| Template or tool | 38 | undated | |||
| Webinar or virtual event | 19 | undated | |||
| News or press | 2 | undated | |||
| Report or ebook | 1 | undated |
Most recent
- 2026-09-25Npm registry protocol blog
- 2026-09-25How to recover laptops from employees in greece blog
- 2026-09-25Best peo for startups blog
- 2026-09-25Hiring employees in austria comprehensive guide blog
- 2026-09-24Mental health employment law obligations global employers 2026 blog
- 2026-09-24Stablecoin payments contractors brazil blog
Events in person
Last twelve months
- June 18, 2026The Big Deel Summit 2026 - LondonTown Hall Spaces, King's Cross, London, London, UK · hosted
As the event pages on deel.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page deel.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Deel
What the judge wrote, as written, with how often. The vendor table decides that these count as Deel; a claim can dispute any of them.
Deel HR 22Deel Payroll 3Deel AI 2Deel (Contractor Management) 1Deel / Rippling (Agentic Features) 1Deel HR / Deel 1
Follow Deel
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Deel is its own company.ShowHide
The company
Deel is its own company.
ShowHideOn record
Company records- Also from Deel
- Deel Contractor, Deel Engage, Deel HR, Deel Hire, Deel PEO, Deel Payroll, Deel Workforce Planning
In its own words
Stated by the vendor, not checked- Positioning
- The all-in-one payroll and HR platform for global teams.
- For
- global teams
- Price stated
- $14 per worker per month; $49 per contractor per month; $325 per contractor of record per month; $125 per US PEO employee per month; $599 per EOR employee per month; $29 deel.com/pricing
- Starting price
- $14 per worker per month deel.com/pricing
- Free plan or trial
- Get 3 months free of PEO* deel.com
- Certifications
- SOC 1 Type IISOC 2 Type II
- Hosting
- Worldwide150+ countries
- Customers named
- RobinhoodRevolutCocorocoCal.comStradaSardineSuperfiliateBowmans
- Not stated on the pages read
- Integrations
What Deel's own pages state, read September 28, 2026: deel.com, deel.com/pricing, trust.deel.com, deel.com/solutions, deel.com/case-studies. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Deel's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Deel, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Deel by email, built from the raw record of the edition. It shows:
- where Deel is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Deel, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Deel is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Deel is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideAI models recommend Deel first in Global payroll and employer of record this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.