Small business▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 11 pointsRank 32 → 10 of 47
14 categories · RankedADP
201Judge labels
34First choices
62Negative labels
14 / 14Models named it
14Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
31% in Payroll software for enterprise buyers
Rank 4 of 58 in the mid-market standingcriticized challenger
2 of 14 models made it the first choice on the direct prompt; 33% of its 30 labels there were negative.
What the models named instead of ADP →By buyer segmentStrongest at enterprise.
Small business10 of 50
2%21 labels
criticized challenger
Mid-market4 of 58
9%30 labels
criticized challenger
Enterprise1 of 52
31%37 labels
endorsed leader
In payroll software · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named ADP for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Payroll software | Core HR and payroll | 9% | 4 of 58 | 33% | 30 | criticized challenger | =heldSince September 2026: 11% → 10%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Global payroll and employer of record | Core HR and payroll | 0% | 19 of 61 | 33% | 9 | under 10 labels · led by Deel at 30% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| HRIS and HCM platforms | Core HR and payroll | 0% | 22 of 66 | 38% | 8 | under 10 labels · led by Rippling at 26% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| HR compliance and policy management | Core HR and payroll | 0% | 41 of 97 | 20% | 5 | under 10 labels · led by Rippling at 19% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| HR help desk and case management | Onboarding and employee experience | 0% | 108 of 108 | 80% | 5 | under 10 labels · led by Zoho Desk at 19% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Employee onboarding | Onboarding and employee experience | 0% | 33 of 87 | 25% | 4 | under 10 labels · led by Rippling at 25% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| HSA and FSA administrators | Compensation and total rewards | 0% | 64 of 111 | 33% | 3 | under 10 labels · led by HealthEquity at 29% | |
| Applicant tracking systems | Talent acquisition | 0% | 61 of 65 | 100% | 2 | under 10 labels · led by Greenhouse at 40% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Leave and absence management | Core HR and payroll | 0% | 72 of 95 | 50% | 2 | under 10 labels · led by BambooHR at 28% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Financial wellness platforms | Compensation and total rewards | 0% | 73 of 117 | 0% | 1 | under 10 labels · led by LearnLux at 24% | |
| Learning management systems | Learning and development | 0% | 55 of 61 | 100% | 1 | under 10 labels · led by TalentLMS at 51% | newNew since September 2026: not ranked then, 0% now. |
| People analytics | Workforce planning and analytics | 0% | 85 of 114 | 100% | 1 | under 10 labels · led by Crunchr at 22% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Performance management | Performance and talent management | 0% | 75 of 85 | 100% | 1 | under 10 labels · led by Lattice at 43% | newNew since September 2026: not ranked then, 0% now. |
| Talent intelligence | Performance and talent management | 0% | 52 of 90 | 0% | 1 | under 10 labels · led by Pin at 27% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, ADP held within the floor in all fourteen categories: no change cleared 13 points.
Best category · Payroll software · by segment
Mid-market=heldSince September 2026: 11% → 10%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
10%from 11% in September 2026
Inside the floor by 13 pointsRank 4 of 55, unchanged
Enterprise▲+3Since September 2026: 32% → 35%, +3 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
35%from 32% in September 2026
Inside the floor by 10 pointsRank 1 of 50, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Payroll software | 11% | 10% | =heldSince September 2026: 11% → 10%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 of 58, unchanged |
| Global payroll | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 15 → 19 of 61 |
| HRIS and HCM platforms | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 43 → 22 of 66 |
| HR compliance | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 67 → 41 of 97 |
| HR help desk | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 81 → 108 of 108 |
| Employee onboarding | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 76 → 33 of 87 |
| HSA & FSA admin | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 64 of 111, unchanged |
| Applicant tracking syste | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 42 → 61 of 65 |
| Leave | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 74 → 72 of 95 |
| Financial wellness | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 73 of 117, unchanged |
| Learning management syst | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 55 of 61, unchanged |
| People analytics | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 56 → 85 of 114 |
| Performance management | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 75 of 85, unchanged |
| Talent intelligence | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 52 of 90, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated ADP across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated ADP across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 3 | 2 | 1 | 6 |
| GPT-5.4 mini | 0 | 1 | 2 | 0 | 3 |
| Gemini 3.5 Flash | 0 | 1 | 4 | 4 | 9 |
| Perplexity Sonar | 1 | 0 | 1 | 0 | 2 |
| Grok 4.1 Fast | 0 | 4 | 1 | 3 | 8 |
| Mistral Small | 2 | 0 | 3 | 0 | 5 |
| DeepSeek V4 Flash | 0 | 2 | 1 | 6 | 9 |
| Llama 4 Maverick | 0 | 1 | 2 | 0 | 3 |
| Qwen 3.7 Flash | 1 | 0 | 1 | 4 | 6 |
| Kimi K2 | 0 | 2 | 1 | 4 | 7 |
| GLM 4.7 FlashX | 1 | 1 | 0 | 2 | 4 |
| MiniMax M2.5 | 0 | 4 | 0 | 2 | 6 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 0 | 3 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct23 labels6
Paraphrase40 labels24
Comparative50 labels7not counted in share
Budget-constrained16 labels3
Scale-constrained17 labels1
Negative55 labels1not counted in share
First choiceAlternativeMentionNegative201 labels in all, every segment counted; 34 of the 42 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If your B2B business is mature, growing rapidly, or faces strict regulatory environments, ADP Workforce Now is the safer long-term investment.” Qwen 3.7 Flash · Payroll software · paraphrase prompt · first choice
“ADP is especially noted for being a tried and tested system for mid-sized companies operating across multiple states” Mistral Small · Payroll software · paraphrase prompt · first choice
“I'd most often recommend ADP if your priorities are multi-state payroll, scalability, and a proven system.” Perplexity Sonar · Payroll software · paraphrase prompt · first choice
“Rippling and ADP are top contenders due to their scalability, global capabilities, and strong payroll features” Mistral Small · Payroll software · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Who should avoid: Companies looking for a modern, integrated performance experience... you're better off using a dedicated performance tool” DeepSeek V4 Flash · Performance management · negative prompt · hard negative
“Severe customer support issues ... Payroll processing failures — missed payrolls, tax filings not submitted” DeepSeek V4 Flash · Payroll software · negative prompt · hard negative
“Punitive contracts with hidden fees that make switching providers nearly impossible” DeepSeek V4 Flash · HR help desk · negative prompt · hard negative
“beware of HR-suite-bundled LMSs if you care about actual learning outcomes” DeepSeek V4 Flash · Learning management syst · negative prompt · hard negative
Named alongside
The products named in the same answers as ADP, over the 201 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ADP was named but was not.ShowHide
Named alongside
The products named in the same answers as ADP, over the 201 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ADP was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named ADP. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 187 of the 201 answers that named ADP and are not a share of its labels.
Domains cited
adp.comYour site69
peoplemanagingpeople.com64
forbes.com61
workforce.com51
g2.com48
rippling.com44
capterra.com40
deel.com37
reddit.com34
hibob.com31
410 of the 479 domain citations in answers naming ADP came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
adp.com ranks 2 on Google for the category's searches. In the answers, ADP takes 9% of first choices and Rippling takes 20%.ShowHide
Search and answers
adp.com ranks 2 on Google for the category's searches. In the answers, ADP takes 9% of first choices and Rippling takes 20%.
ShowHideIn search
Google, US estimatesPosition for “payroll software”
–
not in the top ten
Position for “payroll platforms”
2
- Searches for its name, Google
- 2,740,000 a month (“adp”)
- AI search demand for its name, est.
- 23,897 a month
- Organic visits to its site
- about 13,578,070 a month
- Searches its site ranks for
- 219,668 · 33,371 in the top three
- Sites linking to it
- 64,315
- Paid Google search
- 25 searches its ads show for, about 964 clicks and $62,421 a month (estimate)
In answers
This editionShare of first choices
9%
rank 4 of 58 in payroll software
Segment leader
20%
Rippling
- First choices
- 34 across its categories
- Named in
- 201 answers
- Its own site cited
- in 187 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on adp.com
10,016
subdomains included
Content
4,548
counted in the table below
Documentation
2
Product · Integration
48 · 8
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 4,185 | 51 | 2026-09-17 | People analytics, Pay equity | |
| Report or ebook | 108 | 7 | 2026-08-11 | Benefits administration, People analytics | |
| Template or tool | 96 | 0 | 2026-06-03 | Learning management syst | |
| Comparison | 51 | 1 | 2026-08-05 | Performance management, Pay equity | |
| Glossary or explainer | 49 | 3 | 2026-08-05 | HRIS and HCM platforms, Performance management | |
| News or press | 45 | undated | Payroll software | ||
| Conference or event | 5 | 0 | 2025-02-01 | ||
| Webinar or virtual event | 4 | 0 | 2019-12-01 | ||
| Case study | 3 | 0 | 2026-04-30 | ||
| Podcast or video | 2 | 0 | 2023-07-01 |
Most recent
- 2026-09-171099 payroll how to pay independent contractors blog
- 2026-09-019 cost effective ways to source candidates for your small business blog
- 2026-09-01From ai pilots to proof explore what comes next for your workforce at insights in action blog
- 2026-09-01How employer life insurance helps attract and retain employees blog
- 2026-09-01How leadership transparency improves employee engagement blog
- 2026-09-01How to connect hr and it systems when expanding into new countries blog
How it is countedHide how it is counted
Every page adp.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as ADP
What the judge wrote, as written, with how often. The vendor table decides that these count as ADP; a claim can dispute any of them.
ADP (Automatic Data Processing) 2ADP (RUN Powered by ADP) 2ADP (ADP RUN / Workforce Now) 1ADP (Performance module within ADP Workforce Now) 1ADP (Vantage / Run) 1ADP (Vantage HCM / Workforce Now) 1ADP (Workforce Now / ADP TotalSource) 1ADP (Workforce Now / Vantage HCM) 1ADP (including RUN Powered by ADP) 1ADP / Paycor / Paycom-style HCM platforms 1ADP/RUN Powered by ADP 1Paylocity/ADP 1
Follow ADP
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
ADP is its own company.ShowHide
The company
ADP is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- ADP offers industry-leading online payroll and HR solutions, plus tax, compliance, benefit administration and more.
- For
- small business, midsized business, large business, and organizations of all types and sizes
- Price stated
- Get 3 months FREE when you sign up for small business payroll. adp.com
- Free plan or trial
- Get 3 months FREE adp.com
- Hosting
- more than 140 countries
- Customers named
- Steve MaddenGold’s Gym
- Not stated on the pages read
- Starting price, integrations, certifications
What ADP's own pages state, read September 28, 2026: adp.com, adp.com/what-we-offer/products/lyric.aspx. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when ADP's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as ADP, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for ADP by email, built from the raw record of the edition. It shows:
- where ADP is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name ADP, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.