Mid-market▲+12Since September 2026: 4% → 17%, +12 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
17%from 4% in September 2026
Inside the floor by 1 pointRank 7 → 2 of 55
ADP · 19 categories · RankedADP Workforce Now
618Judge labels
79First choices
123Negative labels
14 / 14Models named it
19Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
30% in Benefits administration for enterprise buyers
Rank 2 of 58 in the mid-market standingaccepted challenger
3 of 14 models made it the first choice on the direct prompt; 4% of its 26 labels there were negative.
What the models named instead of ADP Workforce Now →By buyer segmentStrongest at mid-market.
Small business17 of 50
0%2 labels
under the label threshold
Mid-market2 of 58
19%26 labels
accepted challenger
Enterprise3 of 52
13%21 labels
accepted challenger
In payroll software · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named ADP Workforce Now for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Payroll software | Core HR and payroll | 19% | 2 of 58 | 4% | 26 | accepted challenger | ▲+12Since September 2026: 4% → 17%, +12 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Benefits administration | Core HR and payroll | 18% | 2 of 67 | 14% | 50 | accepted challenger | ▲+19Since September 2026: 2% → 21%, +19 points. Past the 13-point floor: movement. Read over the models both editions asked. |
| Workforce management suites | Core HR and payroll | 13% | 2 of 78 | 22% | 37 | accepted challenger | ▼−6Since September 2026: 19% → 14%, −6 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Time and attendance | Core HR and payroll | 10% | 3 of 86 | 10% | 29 | accepted challenger | ▲+7Since September 2026: 0% → 7%, +7 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| HRIS and HCM platforms | Core HR and payroll | 7% | 5 of 66 | 17% | 42 | accepted challenger | ▼−13Since September 2026: 15% → 2%, −13 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| HR compliance and policy management | Core HR and payroll | 6% | 6 of 97 | 5% | 21 | accepted challenger | ▲+2Since September 2026: 2% → 4%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| HSA and FSA administrators | Compensation and total rewards | 2% | 14 of 111 | 0% | 2 | under 10 labels · led by HealthEquity at 29% | |
| Employee monitoring | Workforce planning and analytics | 2% | 12 of 75 | 0% | 4 | under 10 labels · led by ActivTrak at 33% | |
| Leave and absence management | Core HR and payroll | 2% | 12 of 95 | 29% | 17 | criticized challenger | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Workforce planning | Workforce planning and analytics | 0% | 85 of 98 | 44% | 9 | under 10 labels · led by ChartHop at 37% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Compensation management | Compensation and total rewards | 0% | 29 of 140 | 12% | 8 | under 10 labels · led by Pave at 18% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Flexible benefits and lifestyle spending accounts | Compensation and total rewards | 0% | 15 of 90 | 14% | 7 | under 10 labels · led by Compt at 40% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Workforce scheduling | Core HR and payroll | 0% | 25 of 108 | 17% | 6 | under 10 labels · led by Deputy at 37% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Employee onboarding | Onboarding and employee experience | 0% | 17 of 87 | 0% | 5 | under 10 labels · led by Rippling at 25% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| People analytics | Workforce planning and analytics | 0% | 24 of 114 | 0% | 4 | under 10 labels · led by Crunchr at 22% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Performance management | Performance and talent management | 0% | 76 of 85 | 67% | 3 | under 10 labels · led by Lattice at 43% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Succession planning | Performance and talent management | 0% | 33 of 93 | 0% | 3 | under 10 labels · led by Lattice at 28% | newNew since September 2026: not ranked then, 0% now. |
| HR help desk and case management | Onboarding and employee experience | 0% | 41 of 108 | 0% | 2 | under 10 labels · led by Zoho Desk at 19% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| PEO providers | Core HR and payroll | 0% | 27 of 53 | 0% | 1 | under 10 labels · led by Justworks at 24% |
Movement
Since September 2026, ADP Workforce Now moved past the floor in one of nineteen categories: Benefits administration, +19 points to 21%. It held within the floor in the other eighteen.
Best category · Payroll software · by segment
Enterprise▼−5Since September 2026: 18% → 13%, −5 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
13%from 18% in September 2026
Inside the floor by 8 pointsRank 2 → 3 of 50
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Benefits administration | 2% | 21% | ▲+19Since September 2026: 2% → 21%, +19 points. Past the 13-point floor: movement. Read over the models both editions asked. | Moved past the floor | Rank 6 → 2 of 67 |
| HRIS and HCM platforms | 15% | 2% | ▼−13Since September 2026: 15% → 2%, −13 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 → 5 of 66 |
| Payroll software | 4% | 17% | ▲+12Since September 2026: 4% → 17%, +12 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 7 → 2 of 58 |
| Time and attendance | 0% | 7% | ▲+7Since September 2026: 0% → 7%, +7 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 18 → 3 of 86 |
| Workforce management sui | 19% | 14% | ▼−6Since September 2026: 19% → 14%, −6 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 → 2 of 78 |
| HSA & FSA admin | 0% | 3% | newNew since September 2026: not ranked then, 3% now. | New this edition | Rank 14 of 111, unchanged |
| Employee monitoring | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 12 of 75, unchanged |
| HR compliance | 2% | 4% | ▲+2Since September 2026: 2% → 4%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 10 → 6 of 97 |
| Workforce scheduling | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 12 → 25 of 108 |
| Leave | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 36 → 12 of 95 |
| Workforce planning | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 29 → 85 of 98 |
| Compensation management | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 131 → 29 of 140 |
| Flexible benefits | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 22 → 15 of 90 |
| Employee onboarding | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 32 → 17 of 87 |
| People analytics | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 26 → 24 of 114 |
| Performance management | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 51 → 76 of 85 |
| Succession planning | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 33 of 93, unchanged |
| HR help desk | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 19 → 41 of 108 |
| PEOs | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 27 of 53, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated ADP Workforce Now across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated ADP Workforce Now across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 4 | 5 | 5 | 15 |
| GPT-5.4 mini | 5 | 3 | 1 | 3 | 12 |
| Gemini 3.5 Flash | 0 | 12 | 3 | 3 | 18 |
| Perplexity Sonar | 4 | 7 | 7 | 1 | 19 |
| Grok 4.1 Fast | 6 | 12 | 8 | 5 | 31 |
| Mistral Small | 8 | 8 | 7 | 2 | 25 |
| DeepSeek V4 Flash | 4 | 15 | 3 | 7 | 29 |
| Llama 4 Maverick | 1 | 0 | 8 | 2 | 11 |
| Qwen 3.7 Flash | 1 | 9 | 4 | 0 | 14 |
| Kimi K2 | 0 | 13 | 4 | 4 | 21 |
| GLM 4.7 FlashX | 1 | 10 | 5 | 2 | 18 |
| MiniMax M2.5 | 7 | 7 | 6 | 1 | 21 |
| GPT-6 Luna | 2 | 9 | 1 | 1 | 13 |
| Muse Glimmer 30B | 8 | 13 | 3 | 5 | 29 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct145 labels40
Paraphrase111 labels24
Comparative155 labels17not counted in share
Budget-constrained52 labels13
Scale-constrained50 labels2
Negative105 labels2not counted in share
First choiceAlternativeMentionNegative618 labels in all, every segment counted; 79 of the 98 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“"Our testing found that ADP Workforce Now is the best HRIS system for midsize businesses, earning a 4.0-star rating"; "Frequently positioned as the incumbent for mid-size and large companies."” Muse Glimmer 30B · HR compliance · direct prompt · first choice
“ADP leads the global Benefit Administration software market in 2024 with a 10.3% share, driven by its Workforce Now and enterprise benefits solutions.” Muse Glimmer 30B · Benefits administration · comparative prompt · first choice
“ADP Workforce Now (G2 and Forbes highlight for mid-market) ... All-in-one HCM with payroll, benefits, time/attendance, scheduling, and compliance.” Grok 4.1 Fast · Workforce management sui · direct prompt · first choice
“ADP Workforce Now, Paycom, and Paycor are often top recommendations due to their scalability, comprehensive features, and strong support.” MiniMax M2.5 · Payroll software · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Users have reported it as a "wretched experience" with ongoing problems with payroll, scheduling, and clock in/out functions” Claude Haiku 4.5 · Workforce management sui · negative prompt · hard negative
“Poor customer support is the single most frequent complaint... pricing structure can be opaque with add-on fees” Claude Haiku 4.5 · HRIS and HCM platforms · negative prompt · hard negative
“Quote-only pricing (no transparency), among the highest base costs ... frequently cited poor customer support” Kimi K2 · Compensation management · negative prompt · hard negative
“Restrictive reporting, complex permissions/logins, limited payroll-WFM sync, and slow support.” Grok 4.1 Fast · Workforce management sui · negative prompt · hard negative
Named alongside
The products named in the same answers as ADP Workforce Now, over the 616 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ADP Workforce Now was named but was not.ShowHide
Named alongside
The products named in the same answers as ADP Workforce Now, over the 616 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ADP Workforce Now was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named ADP Workforce Now. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 592 of the 616 answers that named ADP Workforce Now and are not a share of its labels.
Domains cited
guideflow.com315
g2.com208
hibob.com201
peoplemanagingpeople.com198
rippling.com185
forbes.com139
learn.g2.com135
adp.comYour site130
capterra.com108
firsthr.app106
1,595 of the 1,725 domain citations in answers naming ADP Workforce Now came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where ADP Workforce Now stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where ADP Workforce Now stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 550,000 a month (“adp workforce now”)
- AI search demand for its name, est.
- 570 a month
- Its own site
- It sits on ADP's site (adp.com), so there are no site figures for it alone
In answers
This editionShare of first choices
19%
rank 2 of 58 in payroll software
Segment leader
20%
Rippling
- First choices
- 79 across its categories
- Named in
- 616 answers
- Its own site cited
- in 592 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as ADP Workforce Now
What the judge wrote, as written, with how often. The vendor table decides that these count as ADP Workforce Now; a claim can dispute any of them.
ADP 29ADP Workforce Now Benefits 3ADP Workforce Now / ADP Comprehensive Services 2ADP Workforce Now / RUN 2ADP Workforce Now / SmartCompliance 2ADP (RUN Powered by ADP) 1ADP (RUN, eLaborManager, Workforce Now) 1ADP (Workforce Now / RUN) 1ADP (Workforce Now / Run) 1ADP (Workforce Now) 1ADP (specifically Workforce Now) 1ADP Time & Attendance 1ADP Workforce Now & Dayforce 1ADP Workforce Now (WFM module) 1ADP Workforce Now + ADP SmartCompliance 1ADP Workforce Now / ADP SmartCompliance 1ADP Workforce Now / ADP Time & Labor Management 1ADP Workforce Now / ADP TotalSource 1ADP Workforce Now / ADP Vantage 1ADP Workforce Now Benefits / ADP 1ADP Workforce Now Benefits Administration 1ADP Workforce Suite/ADP Workforce Now 1ADP/RUN Powered by ADP 1Paychex / ADP Workforce Now 1
Follow ADP Workforce Now
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
ADP is the company behind ADP Workforce Now.ShowHide
The company
ADP is the company behind ADP Workforce Now.
ShowHideOn record
Company records- Also from ADP
- ADP 401(k) Premier, ADP Assist, ADP Benefits, ADP Celergo, ADP DataCloud, ADP Employer of Record, ADP Flex, ADP Global and 24 more
In its own words
Stated by the vendor, not checked- Positioning
- empowers clients to effectively address business challenges with a flexible, secure and integrated HCM solution that supports the full spectrum of HR needs – from recruitment to retirement and everything in between.
- For
- 50-999 employees
- Customers named
- HopeSourceLight & Wonder, Inc.APS Materials, Inc.
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting
What ADP Workforce Now's own pages state, read September 28, 2026: adp.com/logins/adp-workforce-now.aspx, adp.com/what-we-offer/products/adp-workforce-now.aspx, adp.com/resources/demos/workforce-now-payroll-demo.aspx, uk.adp.com/what-we-offer/products/adp-time-and-workforce.aspx, adp.com/resources/midsized-enterprise/workforce-management.aspx. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when ADP Workforce Now's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as ADP Workforce Now, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for ADP Workforce Now by email, built from the raw record of the edition. It shows:
- where ADP Workforce Now is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name ADP Workforce Now, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where ADP Workforce Now is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where ADP Workforce Now is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHidePayroll software
ADP Workforce Now is among the products AI models recommend first in Payroll software this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Benefits administration
ADP Workforce Now is among the products AI models recommend first in Benefits administration this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Workforce management suites
ADP Workforce Now is among the products AI models recommend first in Workforce management suites this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Time and attendance
ADP Workforce Now is among the products AI models recommend first in Time and attendance this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.