Every category where a model named Lively for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
HSA and FSA administrators	Compensation and total rewards	15%	2 of 111	6%	34	accepted challenger
Flexible benefits and lifestyle spending accounts	Compensation and total rewards	0%	62 of 90	0%	1	under 10 labels · led by Compt at 40%	goneNot named this edition; 0% in September 2026.

Movement

This is the first edition on this tier, so no move can be computed for Lively yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Lively across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	0	1
GPT-5.4 mini	0	1	1	0	2
Gemini 3.5 Flash	3	2	1	0	6
Perplexity Sonar	0	0	1	1	2
Grok 4.1 Fast	3	0	0	0	3
Mistral Small	0	0	0	0	0
DeepSeek V4 Flash	0	4	0	0	4
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	1	1	0	1	3
Kimi K2	1	1	1	0	3
GLM 4.7 FlashX	0	2	1	0	3
MiniMax M2.5	0	0	1	0	1
GPT-6 Luna	1	0	1	0	2
Muse Glimmer 30B	0	2	2	0	4

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct26 labels14

Paraphrase8 labels5

Comparative30 labels7not counted in share

Budget-constrained28 labels14

Scale-constrained8 labels2

Negative10 labels5not counted in share

First choiceAlternativeMentionNegative110 labels in all, every segment counted; 35 of the 47 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Fidelity and Lively stand out as the strongest HSA administrators based on low or no fees” Grok 4.1 Fast · HSA & FSA admin · budget prompt · first choice

“For HSAs, look at Lively (4.4/5 Trustpilot), Fidelity (strong investing, better service).” Grok 4.1 Fast · HSA & FSA admin · negative prompt · first choice

“Lively: A top choice for mid-market companies that want a "tech-first" approach.” Qwen 3.7 Flash · HSA & FSA admin · direct prompt · first choice

“Lively stands out as the best choice because: - $0 PEPM pricing is hard to beat” Kimi K2 · HSA & FSA admin · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid if budget is tight: Lively for very small teams, because of the minimum monthly fee.” Perplexity Sonar · HSA & FSA admin · budget prompt · hard negative

“Why not Lively? Their $200 minimum means if you have 5 employees, you pay $40/person/month” Qwen 3.7 Flash · HSA & FSA admin · budget prompt · soft negative

Named alongside

The products named in the same answers as Lively, over the 110 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Lively was named but was not.

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ProductSame answerTook the first choice insteadHead to head

HealthEquity82 of 11026Compare →

Fidelity HSA67 of 11013Compare →

WEX Benefits52 of 1105Compare →

HSA Bank50 of 1100Not among the top eight

Benepass29 of 1101Compare →

Navia Benefit Solutions21 of 1102Compare →

WEX Health19 of 1102Compare →

TASC16 of 1100Not among the top eight

Optum Bank14 of 1101Not among the top eight

Flores13 of 1100Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Lively. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 109 of the 110 answers that named Lively and are not a share of its labels.

Domains cited

hrtechsaas.com77

zipdo.co57

livelyme.comYour site55

getbenepass.com53

solutions.mycafehealth.com52

hsaforamerica.com43

gitnux.org41

myshortlister.com40

soteriahr.com39

wifitalents.com38

440 of the 495 domain citations in answers naming Lively came from somebody else's page.

Pages cited

hrtechsaas.com/blog/best-fsa-hsa-administrators-mid-market-employers69

solutions.mycafehealth.com/solutions.php52

zipdo.co/service/fsa-administration42

soteriahr.com/benefits-administration-solutions39

getbenepass.com/blog/fsa-providers36

hsaforamerica.com/admins-recommended36

us.fitgap.com/search/health-savings-account-hsa-software/small-business33

guideflow.com/blog/hsa-software32

Pages are listed as the models cited them.

Search and answers

livelyme.com is not in Google's top ten for any of the category's searches. In the answers, Lively takes 15% of first choices and HealthEquity takes 29%.

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In search

Google, US estimates

Position for “hsa and fsa administrator”

–

not in the top ten

Position for “hsa and fsa administrators”

–

not in the top ten

Searches for its name, Google: 49,500 a month (“lively”)
AI search demand for its name, est.: 7,526,229 a month
Organic visits to its site: about 57,968 a month
Searches its site ranks for: 14,048 · 458 in the top three
Sites linking to it: 2,023
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

42 ads · 32 text, 7 video, 3 image · 24 shown in the last 30 days

First shown October 2021, as Lively, Inc., verified. Ads started 2025-11 to 2026-10: 7 in the year, 35 before. 33 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

15%

rank 2 of 111 in HSA & FSA admin

Segment leader

29%

HealthEquity

First choices: 35 across its categories
Named in: 110 answers
Its own site cited: in 109 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on livelyme.com

1,621

subdomains included

Content

593

counted in the table below

Documentation

Product · Integration

1 · 1

Kind	Pages	Last 90 days	Categories named
Blog	517	undated	Benefits administration
Report or ebook	21	undated	Benefits administration
Comparison	19	undated
Glossary or explainer	15	undated
Template or tool	9	undated
Case study	5	undated
Conference or event	4	undated
Webinar or virtual event	3	undated

How it is countedHide how it is counted

Every page livelyme.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Lively

What the judge wrote, as written, with how often. The vendor table decides that these count as Lively; a claim can dispute any of them.

Lively HSA 3Lively (formerly Lively Health) 1

Follow Lively

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Lively is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Best Health Savings Account and flexible benefits provider for individuals, brokers, and employers.
livelyme.com
For: individuals, brokers, consultants, and employers
livelyme.com
Price stated: Transparent HSA pricing. Zero hidden fees. livelyme.com
Starting price: $0.00 livelyme.com
Free plan or trial: Free for individuals & families livelyme.com
Certifications: SOC 2SOC 1HIPAACCPAPCI DSS - SAQ DHIPAA compliant
Hosting: us-west-1us-east-2
Customers named: Francis Howell School DistrictUCANZGA ArchitectsPrecision Media SolutionsBMO BankPrecision MediaErin PoggiValeice Reaves
Not stated on the pages read: Integrations

What Lively's own pages state, read October 5, 2026: livelyme.com, livelyme.com/pricing, trust.livelyme.com, livelyme.com/platform, livelyme.com/resources/case-studies. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Lively's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Lively, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Lively by email, built from the raw record of the edition. It shows:

where Lively is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Lively, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Lively is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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Lively is among the products AI models recommend first in HSA and FSA administrators this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://hr-ai-index.com/rewards/hsa-and-fsa-administration/"><img src="https://hr-ai-index.com/badges/2026-10/lively--hsa-and-fsa-administration-wide.svg" alt="Among AI models' top three in HSA and FSA administrators, October 2026 Edition, HR AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the HSA and FSA administrators standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://hr-ai-index.com/rewards/hsa-and-fsa-administration/"><img src="https://hr-ai-index.com/badges/2026-10/lively--hsa-and-fsa-administration-square.svg" alt="Among AI models' top three in HSA and FSA administrators, October 2026 Edition, HR AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the HSA and FSA administrators standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://hr-ai-index.com/rewards/hsa-and-fsa-administration/"><img src="https://hr-ai-index.com/badges/2026-10/lively--hsa-and-fsa-administration-compact.svg" alt="Among AI models' top three in HSA and FSA administrators, October 2026 Edition, HR AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the HSA and FSA administrators standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.