AI Indexes
HR AI Index
Index › Products › WorkBoard · October 2026 Edition
2 categories · Ranked

WorkBoard

113Judge labels
20First choices
33Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
37% in Goals and OKRs for enterprise buyers
Rank 8 of 68 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 32% of its 34 labels there were negative.
What the models named instead of WorkBoard →
By buyer segmentAn enterprise product: leader at enterprise, not named at small business.
In goals and okrs · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named WorkBoard for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Goals and OKRsPerformance and talent management2%8 of 6832%34criticized challenger=heldSince September 2026: 2% → 2%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
Performance managementPerformance and talent management0%55 of 850%1under 10 labels · led by Lattice at 43%

Movement

Since September 2026, WorkBoard held within the floor in all two categories: no change cleared 13 points.

Best category · Goals and OKRs · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 46 → 58 of 58
Mid-market=heldSince September 2026: 2% → 2%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 13 pointsRank 11 → 9 of 62
Enterprise▲+12Since September 2026: 25% → 38%, +12 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
38%from 25% in September 2026
Inside the floor by 1 pointRank 2 → 1 of 54

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Goals and OKRs2%2%=heldSince September 2026: 2% → 2%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.Within noiseRank 11 → 8 of 68
Performance management0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 55 of 85, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated WorkBoard across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500101
GPT-5.4 mini03025
Gemini 3.5 Flash01023
Perplexity Sonar01001
Grok 4.1 Fast12014
Mistral Small00101
DeepSeek V4 Flash00123
Llama 4 Maverick00101
Qwen 3.7 Flash10012
Kimi K201214
GLM 4.7 FlashX00213
MiniMax M2.500101
GPT-6 Luna02103
Muse Glimmer 30B00213

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct19 labels9
Paraphrase13 labels6
Comparative27 labels10not counted in share
Budget-constrained14 labels1
Scale-constrained16 labels4
Negative24 labelsNone
First choiceAlternativeMentionNegative113 labels in all, every segment counted; 20 of the 30 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Workboard is considered the "gold standard" for enterprise complexity... If you are a large enterprise: Use Workboard.” Qwen 3.7 Flash · Goals and OKRs · comparative prompt · first choice
“Top tools for your scale (from 2024-2026 reviews): WorkBoard (strong enterprise reporting)” Grok 4.1 Fast · Goals and OKRs · scale prompt · first choice
“WorkBoard is presented as a strong option for mid-market and enterprise organizations needing robust OKR operating cadence” GPT-5.4 mini · Goals and OKRs · paraphrase prompt · alternative
“WorkBoard if you have more complex, enterprise-style strategy execution and reporting needs” GPT-6 Luna · Goals and OKRs · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Enterprise-heavy platforms (e.g., WorkBoard, Betterworks, Ally.io): Great for large orgs but criticized for: Quote-based/opaque pricing with high costs and minimums” Grok 4.1 Fast · Goals and OKRs · negative prompt · soft negative
“"Overpowered for small teams / No public pricing or free tier / No free trial"; "Our users found Workboard a little difficult to use and the interface a bit slow."” Muse Glimmer 30B · Goals and OKRs · negative prompt · soft negative
“They are "closed-gate" platforms... the administrative overhead required to configure and run these tools can quickly drown out the actual value” Gemini 3.5 Flash · Goals and OKRs · negative prompt · soft negative
“Post-Quantive acquisition, the product is in transition. Pricing and roadmap are unstable for a 12-month commitment.” Kimi K2 · Goals and OKRs · negative prompt · soft negative

Named alongside

The products named in the same answers as WorkBoard, over the 113 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and WorkBoard was named but was not.
ShowHide
ProductSame answerTook the first choice insteadHead to head
Quantive52 of 1130Not among the top eight
Weekdone38 of 1137Not among the top eight
Microsoft Viva Goals37 of 1130Not among the top eight
15Five32 of 1130Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named WorkBoard. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 108 of the 113 answers that named WorkBoard and are not a share of its labels.

Domains cited

tability.io69
okrstool.com67
mooncamp.com63
workboard.comYour site57
profit.co50
resources.rework.com38
guideflow.com36
peoplemanagingpeople.com35
betterworks.com29
ones.com28

415 of the 472 domain citations in answers naming WorkBoard came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

workboard.com is not in Google's top ten for any of the category's searches. In the answers, WorkBoard takes 2% of first choices and Perdoo takes 24%.
ShowHide

In search

Google, US estimates
Position for “okr tools”
–
not in the top ten
Position for “okr software”
–
not in the top ten
Searches for its name, Google
1,900 a month (“workboard”)
AI search demand for its name, est.
19 a month
Organic visits to its site
about 66,805 a month
Searches its site ranks for
5,606 · 589 in the top three
Sites linking to it
2,149
Paid Google search
1 searches its ads show for, about 1 clicks and $56 a month (estimate)
Ads on GoogleDetailLess
64 ads · 46 text, 12 image, 6 video · 15 shown in the last 30 days

First shown April 2024, as Workboard Inc, verified. Ads started 2025-10 to 2026-09: 29 in the year, 35 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
2%
rank 8 of 68 in goals and okrs
Segment leader
24%
Perdoo
First choices
20 across its categories
Named in
113 answers
Its own site cited
in 108 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on workboard.com
511
subdomains included
Content
453
counted in the table below
Documentation
0
Product · Integration
22 · 0
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog23442026-07-27Goals and OKRs, Performance management
Podcast or video122undatedGoals and OKRs, Performance management
News or press5002026-06-29
Case study28undated
Comparison1002025-01-12Goals and OKRs
Report or ebook6undated
Conference or event302025-09-12
How it is countedHide how it is counted

Every page workboard.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as WorkBoard

What the judge wrote, as written, with how often. The vendor table decides that these count as WorkBoard; a claim can dispute any of them.
Workboard 6

Follow WorkBoard

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

WorkBoard is its own company.
ShowHide

In its own words

Stated by the vendor, not checked
Positioning
AI-Native strategy execution & OKR platform
For
Every manager gets a Chief of Staff and Leadership Coach.
Certifications
SOC 2ISO/IEC 27001GDPROnly certified integration for people organization
Hosting
USGlobal
Customers named
GHXMagnum Ice Cream20% of the Fortune 1003 of the Fortune 1010 of the Global 100A.O. SmithSellaAssetmark
Not stated on the pages read
Price, starting price, free plan or trial, integrations

What WorkBoard's own pages state, read September 28, 2026: workboard.com, workboard.com/security, workboard.com/products/workboardai, workboard.com/customers, workboard.com/products/integrations. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when WorkBoard's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as WorkBoard, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for WorkBoard by email, built from the raw record of the edition. It shows:

  • where WorkBoard is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name WorkBoard, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at workboard.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.