Small business▼−3Since September 2026: 27% → 24%, −3 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
24%from 27% in September 2026
Inside the floor by 10 pointsRank 1 → 2 of 102
Zoho · 1 category · RankedZoho Desk
48Judge labels
25First choices
1Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
25% in HR help desk for small business buyers
Rank 1 of 108 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 0% of its 21 labels there were negative.
What the models named instead of Zoho Desk →By buyer segmentStrongest at small business.
Small business2 of 105
25%24 labels
accepted challenger
Mid-market1 of 108
19%21 labels
accepted challenger
Enterprise15 of 95
2%3 labels
under the label threshold
In hr help desk · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Zoho Desk for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| HR help desk and case management | Onboarding and employee experience | 19% | 1 of 108 | 0% | 21 | accepted challenger | ▼−3Since September 2026: 26% → 23%, −3 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Zoho Desk held within the floor in its one category: no change cleared 13 points.
Best category · HR help desk · by segment
Mid-market▼−3Since September 2026: 26% → 23%, −3 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
23%from 26% in September 2026
Inside the floor by 10 pointsRank 1 of 99, unchanged
Enterprise▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 11 pointsRank 26 → 13 of 89
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| HR help desk | 26% | 23% | ▼−3Since September 2026: 26% → 23%, −3 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 of 108, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Zoho Desk across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Zoho Desk across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 1 | 0 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 1 | 0 | 0 | 0 | 1 |
| Perplexity Sonar | 1 | 0 | 0 | 0 | 1 |
| Grok 4.1 Fast | 1 | 0 | 1 | 0 | 2 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 1 | 0 | 1 | 0 | 2 |
| Llama 4 Maverick | 1 | 0 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 1 | 0 | 0 | 0 | 1 |
| Kimi K2 | 1 | 1 | 0 | 0 | 2 |
| GLM 4.7 FlashX | 2 | 1 | 0 | 0 | 3 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 2 | 0 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct10 labels4
Paraphrase6 labels3
Comparative1 labelNone
Budget-constrained25 labels18
Scale-constrained6 labelsNone
Negative0 labelsNone
First choiceAlternativeMentionNegative48 labels in all, every segment counted; 25 of the 25 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“The best HR help desk software for a company with a limited budget is Zoho Desk, as it is considered the best budget option for small HR teams.” Llama 4 Maverick · HR help desk · budget prompt · first choice
“The Best All-Around Value: Zoho Desk ... this is widely considered the best budget option.” Qwen 3.7 Flash · HR help desk · budget prompt · first choice
“Top Recommendation: Zoho Desk ... consistently rated as the best budget option” DeepSeek V4 Flash · HR help desk · budget prompt · first choice
“$0 | Spiceworks or Zoho Desk (3 agents) | True free options with decent functionality” Kimi K2 · HR help desk · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Zoho Desk, over the 48 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zoho Desk was named but was not.ShowHide
Named alongside
The products named in the same answers as Zoho Desk, over the 48 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zoho Desk was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Zoho Desk. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 47 of the 48 answers that named Zoho Desk and are not a share of its labels.
Domains cited
zendesk.com31
atlassian.com29
eesel.ai26
firsthr.app24
featurebase.app19
peoplemanagingpeople.com19
suptask.com19
capterra.com15
g2.com15
technologyadvice.com15
212 of the 212 domain citations in answers naming Zoho Desk came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Zoho Desk stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Zoho Desk stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 8,100 a month (“zoho desk”)
- AI search demand for its name, est.
- 105 a month
- Its own site
- It sits on Zoho's site (zoho.com), so there are no site figures for it alone
In answers
This editionShare of first choices
19%
rank 1 of 108 in HR help desk
First choices
25
across its categories
- Named in
- 48 answers
- Its own site cited
- in 47 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Zoho Desk
What the judge wrote, as written, with how often. The vendor table decides that these count as Zoho Desk; a claim can dispute any of them.
Zoho Desk Free 1
Follow Zoho Desk
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Zoho is the company behind Zoho Desk.ShowHide
The company
Zoho is the company behind Zoho Desk.
ShowHideOn record
Company records- Also from Zoho
- Zoho Analytics, Zoho Bookings, Zoho CRM, Zoho Cliq, Zoho Connect, Zoho Desk + Zoho People, Zoho Learn, Zoho Payroll and 5 more
In its own words
Stated by the vendor, not checked- Positioning
- Being the industry's first context-aware help desk software
- For
- customer service teams
- Price stated
- The pricing is flexible as well: you can opt to pay monthly or annually. Once you pay, you get to use the full set of features. And if you don't want to pay for a plan, you can use our free version indefinitely. zoho.com/desk/why-choose-zoho-desk.html
- Free plan or trial
- use our free version indefinitely; No credit card required. zoho.com/desk/why-choose-zoho-desk.html
- Certifications
- SOC 2GDPRHIPAACCPA
- Hosting
- 16 available locationsUS
- Customers named
- Mitrefinch
- Not stated on the pages read
- Starting price, integrations
What Zoho Desk's own pages state, read September 28, 2026: zoho.com/desk/why-choose-zoho-desk.html, zoho.com/desk/zohodesk-zendesk-quiz.html, zoho.com/assist/zoho-desk-integration.html, zoho.com/analytics/zoho-desk-advanced-analytics.html, zoho.com/analytics/zoho-desk-analytics-solutions.html. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Zoho Desk's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Zoho Desk, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Zoho Desk by email, built from the raw record of the edition. It shows:
- where Zoho Desk is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Zoho Desk, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Zoho Desk is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Zoho Desk is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideAI models recommend Zoho Desk first in HR help desk and case management this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.