1 category · RankedHuman Interest
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| 401(k) providers | Compensation and total rewards | 20% | 1 of 78 | 7% | 42 | accepted challenger |
Movement
By model
How each model treated Human Interest across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 2 | 1 | 0 | 4 |
| GPT-5.4 mini | 1 | 0 | 1 | 1 | 3 |
| Gemini 3.5 Flash | 3 | 1 | 2 | 0 | 6 |
| Perplexity Sonar | 1 | 0 | 1 | 1 | 3 |
| Grok 4.1 Fast | 1 | 4 | 0 | 1 | 6 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 1 | 3 | 2 | 0 | 6 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 2 | 0 | 3 |
| GLM 4.7 FlashX | 2 | 1 | 0 | 0 | 3 |
| MiniMax M2.5 | 1 | 1 | 0 | 0 | 2 |
| GPT-6 Luna | 0 | 1 | 1 | 0 | 2 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Best Tech-Forward & Automated: Human Interest ... If you use Rippling, Gusto, or BambooHR and want the lowest administrative burden: Go with Human Interest.” Gemini 3.5 Flash · 401(k) providers · direct prompt · first choice
“Human Interest is recommended as the best fit for mid-market employers that want managed 401k administration with structured onboarding and conversion support.” Claude Haiku 4.5 · 401(k) providers · direct prompt · first choice
“Human Interest: Best Overall Value & Ease of Use ... go with Human Interest or Guideline” Gemini 3.5 Flash · 401(k) providers · budget prompt · first choice
“Best Modern, Tech-Forward Provider: Human Interest ... Why they are a top recommendation” Gemini 3.5 Flash · 401(k) providers · paraphrase prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“slam poor support, payroll delays/errors, and communication issues” Grok 4.1 Fast · 401(k) providers · negative prompt · hard negative
“Human Interest, Slavic401k, Guideline, and Ubiquity/Online 401(k) in various user reviews or forum posts reporting high costs, poor service” Perplexity Sonar · 401(k) providers · negative prompt · soft negative
“notable player, but it has historically been more focused on smaller businesses than true mid-market complexity” GPT-5.4 mini · 401(k) providers · direct prompt · soft negative
Named alongside
The products named in the same answers as Human Interest, over the 105 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Human Interest was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 105 of the 105 answers that named Human Interest and are not a share of its labels.
Domains cited
404 of the 449 domain citations in answers naming Human Interest came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Human Interest stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 49,500 a month (“human interest”)
- AI search demand for its name, est.
- 1,879 a month
- Organic visits to its site
- about 95,886 a month
- Searches its site ranks for
- 13,768 · 809 in the top three
- Sites linking to it
- 2,590
- Paid Google search
- 4 searches its ads show for, about 12 clicks and $102 a month (estimate)
In answers
This edition- Named in
- 105 answers
- Its own site cited
- in 105 of the answers that named it
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 368 | undated | Benefits administration | ||
| Report or ebook | 34 | undated | |||
| News or press | 32 | undated | |||
| Comparison | 25 | undated | |||
| Template or tool | 10 | undated | |||
| Blog | 1 | undated | |||
| Case study | 1 | undated |
How it is countedHide how it is counted
Every page humaninterest.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.
Names read as Human Interest
Follow Human Interest
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Human Interest is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- Highest-Rated 401(k) Plan Provider
- For
- employers
- Price stated
- Flat monthly fees to run your plan. If a comparable plan costs less, that price will be matched. humaninterest.com
- Starting price
- 80 humaninterest.com/pricing
- Integrations claimed
- 600 humaninterest.com
- Certifications
- J.D. Power 2025 Certified Customer Service Program℠G2 LeadersTrustRadius Rating of 8.7 out of 10Forbes Fintech 50Fast Company’s Most Innovative Companies in Finance and Personal Finance for 2025Dalbar Plan Participant Service awardGold Stevie Award3(16) Fiduciary Services
- Customers named
- Maxx PotentialBecky's PetCareHabitat for Humanity of Summit and Wasatch CountiesCat5 ResourcesFlowers for DreamsHabitat for HumanityHabitat for Humanity of Summit & Wasatch CountiesBecky's Pet Care
- Not stated on the pages read
- Free plan or trial, hosting
What Human Interest's own pages state, read October 5, 2026: humaninterest.com, humaninterest.com/pricing, humaninterest.com/security, humaninterest.com/features, humaninterest.com/customer-stories. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Human Interest's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Human Interest, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Human Interest by email, built from the raw record of the edition. It shows:
- where Human Interest is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Human Interest, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Human Interest is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
AI models recommend Human Interest first in 401(k) providers this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.