Small business▲+26Since September 2026: 16% → 42%, +26 points. Past the 13-point floor: movement. Read over the models both editions asked.
42%from 16% in September 2026
Cleared the floor by 13 pointsRank 2 → 1 of 71
18 categories · RankedHomebase
412Judge labels
94First choices
33Negative labels
14 / 14Models named it
18Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
45% in Workforce management sui for small business buyers
Rank 3 of 78 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 26% of its 19 labels there were negative.
What the models named instead of Homebase →By buyer segmentStrongest at small business.
Small business1 of 76
45%57 labels
endorsed leader
Mid-market3 of 78
13%19 labels
criticized challenger
Enterprise16 of 81
2%9 labels
under the label threshold
In workforce management sui · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Homebase for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Workforce management suites | Core HR and payroll | 13% | 3 of 78 | 26% | 19 | criticized challenger | ▼−4Since September 2026: 15% → 11%, −4 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Workforce planning | Workforce planning and analytics | 12% | 2 of 98 | 0% | 10 | accepted challenger | ▼−5Since September 2026: 17% → 12%, −5 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Time and attendance | Core HR and payroll | 10% | 5 of 86 | 6% | 17 | accepted challenger | ▼−1Since September 2026: 10% → 9%, −1 point. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Workforce scheduling | Core HR and payroll | 6% | 5 of 108 | 3% | 29 | accepted challenger | ▼−8Since September 2026: 15% → 7%, −8 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Earned wage access | Compensation and total rewards | 2% | 10 of 54 | 0% | 6 | under 10 labels · led by Tapcheck at 38% | newNew since September 2026: not ranked then, 3% now. |
| HR compliance and policy management | Core HR and payroll | 2% | 12 of 97 | 0% | 5 | under 10 labels · led by Rippling at 19% | ▼−8Since September 2026: 8% → 0%, −8 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Employee onboarding | Onboarding and employee experience | 2% | 11 of 87 | 0% | 6 | under 10 labels · led by Rippling at 25% | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Applicant tracking systems | Talent acquisition | 2% | 12 of 65 | 0% | 2 | under 10 labels · led by Greenhouse at 40% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Frontline employee apps | Onboarding and employee experience | 0% | 20 of 106 | 0% | 5 | under 10 labels · led by Connecteam at 49% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| HRIS and HCM platforms | Core HR and payroll | 0% | 14 of 66 | 0% | 5 | under 10 labels · led by Rippling at 26% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Interview scheduling | Talent acquisition | 0% | 24 of 75 | 0% | 3 | under 10 labels · led by Calendly at 20% | newNew since September 2026: not ranked then, 0% now. |
| Leave and absence management | Core HR and payroll | 0% | 47 of 95 | 33% | 3 | under 10 labels · led by BambooHR at 28% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Payroll software | Core HR and payroll | 0% | 28 of 58 | 0% | 2 | under 10 labels · led by Rippling at 20% | newNew since September 2026: not ranked then, 0% now. |
| Employee monitoring | Workforce planning and analytics | 0% | 65 of 75 | 100% | 1 | under 10 labels · led by ActivTrak at 33% | |
| HR AI assistants | Onboarding and employee experience | 0% | 107 of 142 | 0% | 1 | under 10 labels · led by MeBeBot at 21% | newNew since September 2026: not ranked then, 0% now. |
| HR help desk and case management | Onboarding and employee experience | 0% | 73 of 108 | 0% | 1 | under 10 labels · led by Zoho Desk at 19% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Performance management | Performance and talent management | 0% | 45 of 85 | 0% | 1 | under 10 labels · led by Lattice at 43% | newNew since September 2026: not ranked then, 0% now. |
| Staffing agency platforms | Talent acquisition | 0% | 55 of 136 | 0% | 1 | under 10 labels · led by Zoho Recruit at 22% |
Movement
Since September 2026, Homebase held within the floor in all eighteen categories: no change cleared 13 points.
Best category · Workforce management sui · by segment
Mid-market▼−4Since September 2026: 15% → 11%, −4 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
11%from 15% in September 2026
Inside the floor by 9 pointsRank 3 → 4 of 71
Enterprise▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 11 pointsRank 68 → 13 of 70
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| HR compliance | 8% | 0% | ▼−8Since September 2026: 8% → 0%, −8 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 6 → 12 of 97 |
| Workforce scheduling | 15% | 7% | ▼−8Since September 2026: 15% → 7%, −8 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 2 → 5 of 108 |
| Workforce planning | 17% | 12% | ▼−5Since September 2026: 17% → 12%, −5 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 2 of 98, unchanged |
| Workforce management sui | 15% | 11% | ▼−4Since September 2026: 15% → 11%, −4 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 3 of 78, unchanged |
| Earned wage access | 0% | 3% | newNew since September 2026: not ranked then, 3% now. | New this edition | Rank 10 of 54, unchanged |
| Leave | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 11 → 47 of 95 |
| Applicant tracking syste | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 18 → 12 of 65 |
| Time and attendance | 10% | 9% | ▼−1Since September 2026: 10% → 9%, −1 point. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 → 5 of 86 |
| Employee onboarding | 2% | 2% | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 7 → 11 of 87 |
| Frontline employee apps | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 13 → 20 of 106 |
| HRIS and HCM platforms | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 13 → 14 of 66 |
| Interview scheduling | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 24 of 75, unchanged |
| Payroll software | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 28 of 58, unchanged |
| Employee monitoring | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 65 of 75, unchanged |
| HR AI assistants | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 107 of 142, unchanged |
| HR help desk | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 70 → 73 of 108 |
| Performance management | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 45 of 85, unchanged |
| Staffing agency tools | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 55 of 136, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Homebase across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Homebase across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 3 | 0 | 0 | 4 |
| GPT-5.4 mini | 1 | 3 | 0 | 0 | 4 |
| Gemini 3.5 Flash | 1 | 10 | 0 | 1 | 12 |
| Perplexity Sonar | 3 | 3 | 1 | 1 | 8 |
| Grok 4.1 Fast | 4 | 7 | 4 | 2 | 17 |
| Mistral Small | 3 | 2 | 2 | 1 | 8 |
| DeepSeek V4 Flash | 2 | 5 | 2 | 1 | 10 |
| Llama 4 Maverick | 1 | 1 | 1 | 1 | 4 |
| Qwen 3.7 Flash | 3 | 1 | 2 | 1 | 7 |
| Kimi K2 | 3 | 6 | 2 | 0 | 11 |
| GLM 4.7 FlashX | 1 | 7 | 3 | 0 | 11 |
| MiniMax M2.5 | 1 | 1 | 2 | 0 | 4 |
| GPT-6 Luna | 3 | 2 | 0 | 0 | 5 |
| Muse Glimmer 30B | 2 | 6 | 3 | 1 | 12 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct44 labels8
Paraphrase39 labels17
Comparative82 labels37not counted in share
Budget-constrained165 labels63
Scale-constrained28 labels6
Negative54 labels22not counted in share
First choiceAlternativeMentionNegative412 labels in all, every segment counted; 94 of the 153 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“likely to be a cloud-based software that offers a free or low-cost plan, such as Homebase or TimeCamp. Homebase offers a free plan with basic features” Llama 4 Maverick · Time and attendance · budget prompt · first choice
“the best choice is usually Homebase if you have a small, single-location team, or Connecteam if you want a free or very low-cost option” Perplexity Sonar · Time and attendance · budget prompt · first choice
“For most budget-constrained companies, Homebase (if you have an hourly workforce) or Zoho People ... offer the best value.” DeepSeek V4 Flash · Workforce planning · budget prompt · first choice
“This is an affordable workforce management solution for small businesses ... with a free plan that makes it especially attractive” Claude Haiku 4.5 · Workforce management sui · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Small-business / lightweight tools like Homebase, When I Work, Connecteam, Deputy, and similar SMB-first tools” Llama 4 Maverick · Workforce management sui · negative prompt · hard negative
“Homebase – Too small and US-centric for mid-market B2B.” DeepSeek V4 Flash · Workforce scheduling · direct prompt · hard negative
“Homebase is 100% negative, 4 of 4 labels negative” Muse Glimmer 30B · Workforce management sui · negative prompt · hard negative
“Homebase (free for up to 10 but more scheduling-focused)... have caps or shift to paid quickly.” Grok 4.1 Fast · Employee monitoring · budget prompt · soft negative
Named alongside
The products named in the same answers as Homebase, over the 412 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Homebase was named but was not.ShowHide
Named alongside
The products named in the same answers as Homebase, over the 412 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Homebase was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Homebase. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 404 of the 412 answers that named Homebase and are not a share of its labels.
Domains cited
joinhomebase.comYour site217
peoplemanagingpeople.com197
forbes.com164
guideflow.com163
firsthr.app158
g2.com117
connecteam.com103
capterra.com101
fitsmallbusiness.com80
selectsoftwarereviews.com64
1,147 of the 1,364 domain citations in answers naming Homebase came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
joinhomebase.com is not in Google's top ten for any of the category's searches. In the answers, Homebase takes 13% of first choices and Rippling takes 17%.ShowHide
Search and answers
joinhomebase.com is not in Google's top ten for any of the category's searches. In the answers, Homebase takes 13% of first choices and Rippling takes 17%.
ShowHideIn search
Google, US estimatesPosition for “wfm suites”
–
not in the top ten
Position for “workforce management software”
–
not in the top ten
- Searches for its name, Google
- 201,000 a month (“homebase”)
- AI search demand for its name, est.
- 3,839 a month
- Organic visits to its site
- about 472,253 a month
- Searches its site ranks for
- 77,515 · 1,207 in the top three
- Sites linking to it
- 6,961
- Paid Google search
- 2 searches its ads show for, about 28 clicks and $793 a month (estimate)
In answers
This editionShare of first choices
13%
rank 3 of 78 in workforce management sui
Segment leader
17%
Rippling
- First choices
- 94 across its categories
- Named in
- 412 answers
- Its own site cited
- in 404 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on joinhomebase.com
9,165
subdomains included
Content
2,850
counted in the table below
Documentation
2
Product · Integration
0 · 34
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,661 | 13 | 2026-09-23 | Payroll software, Workforce scheduling | |
| Glossary or explainer | 917 | 0 | 2026-06-08 | Payroll software, Time and attendance | |
| Comparison | 146 | 6 | 2026-09-21 | ||
| Case study | 57 | 0 | 2022-12-19 | ||
| Template or tool | 49 | 1 | 2026-08-28 | Employee onboarding | |
| Conference or event | 16 | 0 | 2025-12-17 | ||
| Webinar or virtual event | 3 | undated | |||
| Report or ebook | 1 | undated |
Most recent
- 2026-09-23Coffee capitals of america blog
- 2026-09-22Small business ai gap report blog
- 2026-09-21Connecteam alternatives comparison
- 2026-09-21Toast pos alternatives comparison
- 2026-09-21Personal trainer job description blog
- 2026-09-20Massage therapist job description blog
How it is countedHide how it is counted
Every page joinhomebase.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Homebase
What the judge wrote, as written, with how often. The vendor table decides that these count as Homebase; a claim can dispute any of them.
Homebase/Rain 1
Follow Homebase
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Homebase is its own company.ShowHide
The company
Homebase is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- All-in-one employee scheduling, time clocks, payroll, & more
- For
- small businesses with hourly teams
- Price stated
- Basic $0; Essentials $24; Plus $56; All-in-One $96 joinhomebase.com
- Starting price
- 0 joinhomebase.com
- Free plan or trial
- Free to get started, no credit card required; 14-day Homebase free trial joinhomebase.com
- Integrations claimed
- 17 joinhomebase.com/integrations
- Certifications
- CCPANIST CSFPCI DSS v4.0.0PIPEDASOC 2 Type 2SOC 3
- Customers named
- Plato's ClosetGreen & BisqueButter BakerGustoADPLightspeed CommerceSquareShopify.com
- Not stated on the pages read
- Hosting
What Homebase's own pages state, read September 28, 2026: joinhomebase.com, joinhomebase.com/pricing, trust.joinhomebase.com, joinhomebase.com/customers, joinhomebase.com/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Homebase's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Homebase, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Homebase by email, built from the raw record of the edition. It shows:
- where Homebase is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Homebase, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Homebase is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Homebase is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideWorkforce management suites
Homebase is among the products AI models recommend first in Workforce management suites this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Workforce planning
Homebase is among the products AI models recommend first in Workforce planning this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.