Small business▼−16Since September 2026: 20% → 4%, −16 points. Past the 13-point floor: movement. Read over the models both editions asked.
4%from 20% in September 2026
Cleared the floor by 3 pointsRank 1 → 7 of 104
1 category · RankedArticulate 360
128Judge labels
41First choices
32Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
33% in Course authoring tools for enterprise buyers
Rank 1 of 82 in the mid-market standingendorsed leader
11 of 14 models made it the first choice on the direct prompt; 16% of its 37 labels there were negative.
What the models named instead of Articulate 360 →By buyer segmentStrongest at enterprise.
Small business6 of 112
7%39 labels
criticized challenger
Mid-market1 of 82
30%37 labels
endorsed leader
Enterprise1 of 96
33%50 labels
endorsed leader
In course authoring tools · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Articulate 360 for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Course authoring tools | Learning and development | 30% | 1 of 82 | 16% | 37 | endorsed leader | ▲+4Since September 2026: 22% → 26%, +4 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Articulate 360 held within the floor in its one category: no change cleared 13 points.
Best category · Course authoring tools · by segment
Mid-market▲+4Since September 2026: 22% → 26%, +4 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
26%from 22% in September 2026
Inside the floor by 9 pointsRank 1 of 76, unchanged
Enterprise▼−21Since September 2026: 52% → 31%, −21 points. Past the 13-point floor: movement. Read over the models both editions asked.
31%from 52% in September 2026
Cleared the floor by 8 pointsRank 1 of 92, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Course authoring tools | 22% | 26% | ▲+4Since September 2026: 22% → 26%, +4 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 of 82, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Articulate 360 across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Articulate 360 across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 0 | 0 | 1 |
| GPT-5.4 mini | 2 | 0 | 0 | 1 | 3 |
| Gemini 3.5 Flash | 3 | 0 | 0 | 0 | 3 |
| Perplexity Sonar | 1 | 0 | 0 | 0 | 1 |
| Grok 4.1 Fast | 3 | 1 | 0 | 1 | 5 |
| Mistral Small | 1 | 0 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 2 | 0 | 0 | 2 | 4 |
| Llama 4 Maverick | 0 | 1 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 2 | 1 | 1 | 1 | 5 |
| Kimi K2 | 2 | 2 | 0 | 1 | 5 |
| GLM 4.7 FlashX | 1 | 0 | 0 | 0 | 1 |
| MiniMax M2.5 | 2 | 0 | 0 | 0 | 2 |
| GPT-6 Luna | 2 | 0 | 0 | 0 | 2 |
| Muse Glimmer 30B | 2 | 0 | 0 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct31 labels25
Paraphrase15 labels9
Comparative30 labels28not counted in share
Budget-constrained20 labels3
Scale-constrained14 labels4
Negative18 labelsNone
First choiceAlternativeMentionNegative128 labels in all, every segment counted; 41 of the 69 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“For most mid-market B2B companies, Articulate 360 offers the best balance of ease of use, comprehensive features, and ecosystem support.” Claude Haiku 4.5 · Course authoring tools · direct prompt · first choice
“Articulate 360 (The Industry Standard) Best for: Corporate training teams who need a mix of complex interactivity and quick design.” Qwen 3.7 Flash · Course authoring tools · comparative prompt · first choice
“The industry standard for professional instructional designers.... Best for: Professional L&D teams that need maximum flexibility” DeepSeek V4 Flash · Course authoring tools · comparative prompt · first choice
“The Industry Standard (Best Balance of Power & Ease) ... This is the most widely used tool in corporate environments today.” Qwen 3.7 Flash · Course authoring tools · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid: Articulate 360 ($1,199–$1,749/year) unless your budget allows” Kimi K2 · Course authoring tools · budget prompt · hard negative
“excellent, but it's usually not the best budget choice because it's priced for professional teams” GPT-5.4 mini · Course authoring tools · budget prompt · soft negative
“While this is the industry benchmark, there are significant cautions: Very high cost” DeepSeek V4 Flash · Course authoring tools · negative prompt · soft negative
“Articulate 360 ($1,499+/year per seat) ... overkill/expensive for small teams” Grok 4.1 Fast · Course authoring tools · negative prompt · soft negative
Named alongside
The products named in the same answers as Articulate 360, over the 128 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Articulate 360 was named but was not.ShowHide
Named alongside
The products named in the same answers as Articulate 360, over the 128 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Articulate 360 was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Articulate 360. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 122 of the 128 answers that named Articulate 360 and are not a share of its labels.
Domains cited
easygenerator.com59
ispringsolutions.com54
guideflow.com53
elearningindustry.com52
colossyan.com50
intellum.com48
learnworlds.com43
knowlify.com33
confirm.com29
articulate.comYour site27
421 of the 448 domain citations in answers naming Articulate 360 came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Articulate 360 stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Articulate 360 stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimatesPosition for “authoring tools”
–
not in the top ten
Position for “elearning authoring tool”
–
not in the top ten
- Searches for its name, Google
- 12,100 a month (“articulate 360”)
- AI search demand for its name, est.
- 475 a month
- Organic visits to its site
- about 211,471 a month
- Searches its site ranks for
- 15,756 · 1,474 in the top three
- Sites linking to it
- 28,106
- Paid Google search
- 11 searches its ads show for, about 57 clicks and $863 a month (estimate)
In answers
This editionShare of first choices
30%
rank 1 of 82 in course authoring tools
First choices
41
across its categories
- Named in
- 128 answers
- Its own site cited
- in 122 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on articulate.com
2,159
subdomains included
Content
1,059
counted in the table below
Documentation
769
Product · Integration
25 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 400 | 24 | 2026-09-28 | ||
| Webinar or virtual event | 286 | 0 | 2025-11-24 | ||
| Glossary or explainer | 198 | 17 | 2026-09-21 | ||
| Case study | 83 | 8 | 2026-09-11 | ||
| Report or ebook | 44 | 5 | 2026-07-21 | ||
| Comparison | 20 | 2 | 2026-08-21 | ||
| Podcast or video | 16 | 1 | 2026-07-15 | ||
| Conference or event | 6 | 0 | 2026-06-17 | ||
| Template or tool | 6 | 1 | 2026-07-30 |
Most recent
- 2026-09-28Soft skills training strategies for common leadership mistakes blog
- 2026-09-25Your three step playbook for working with subject matter experts blog
- 2026-09-23How to write effective e learning quiz questions blog
- 2026-09-21What is a job aid glossary or explainer
- 2026-09-19What is a community of practice glossary or explainer
- 2026-09-16How to boost sales performance with hybrid training blog
Events in person
Last twelve months
- May 26, 20261º Articulate Summit Brasil: Aprendizado Corporativo na Era da IAJW Marriott Hotel São Paulo, São Paulo, Brazil · hosted
- April 9, 2026Scale Workplace Learning for the AI EconomyITC Maurya, New Delhi, India · hosted
As the event pages on articulate.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page articulate.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Articulate 360
What the judge wrote, as written, with how often. The vendor table decides that these count as Articulate 360; a claim can dispute any of them.
Articulate 360 (Storyline + Rise) 2Articulate 360 (Specifically Rise 360) 1Articulate 360 (Storyline 360 & Rise 360) 1Articulate 360 (Storyline 360 + Rise 360) 1Articulate 360 (Storyline Basic) 1Articulate 360 AI Teams 1Articulate 360 Teams 1Articulate Storyline / Articulate 360 1
Follow Articulate 360
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Articulate 360 is its own company.ShowHide
The company
Articulate 360 is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- The #1 AI-powered platform for workplace training, backed by 20+ years of learning science.
- For
- L&D and every other team
- Price stated
- Articulate 360 AI: $1,749 seat / year; Articulate 360 AI: $1,449 seat / year; Frontline: Starting from $500 unlimited seats / year; Credits: Starting from $250 / 50,000 credits articulate.com/360/pricing
- Starting price
- 250 articulate.com/360/pricing
- Free plan or trial
- Start free trial articulate.com
- Certifications
- SOC 2ISO/IEC 27001ISO/IEC 27701ISO/IEC 42001:2023FedRAMP LI-SaaSGDPRCSA STAR AttestationEU-US DPF
- Customers named
- Fortune 100 teamsResultsCXTrustmarkJohn DeereHapag-Lloyd AcademyTamrThe Toro CompanyHuman Resources
- Not stated on the pages read
- Integrations, hosting
What Articulate 360's own pages state, read September 28, 2026: articulate.com, articulate.com/360/pricing, trust.articulate.com, articulate.com/capabilities/scale, articulate.com/360/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Articulate 360's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Articulate 360, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Articulate 360 by email, built from the raw record of the edition. It shows:
- where Articulate 360 is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Articulate 360, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Articulate 360 is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Articulate 360 is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideAI models recommend Articulate 360 first in Course authoring tools this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.