Small business=heldSince September 2026: 2% → 2%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 13 pointsRank 19 → 32 of 132
3 categories · RankedBetterUp
155Judge labels
28First choices
65Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
46% in Coaching platforms for enterprise buyers
Rank 10 of 128 in the mid-market standingcriticized challenger
1 of 14 models made it the first choice on the direct prompt; 52% of its 40 labels there were negative.
What the models named instead of BetterUp →By buyer segmentStrongest at enterprise.
Small business34 of 144
2%38 labels
criticized challenger
Mid-market10 of 128
4%40 labels
criticized challenger
Enterprise1 of 55
46%66 labels
endorsed leader
In coaching platforms · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named BetterUp for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Coaching platforms | Learning and development | 4% | 10 of 128 | 52% | 40 | criticized challenger | ▲+2Since September 2026: 2% → 4%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Employee wellbeing and mental health | Onboarding and employee experience | 2% | 12 of 111 | 0% | 3 | under 10 labels · led by Wellable at 22% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Mentoring software | Learning and development | 0% | 26 of 77 | 0% | 1 | under 10 labels · led by Together at 28% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, BetterUp held within the floor in all three categories: no change cleared 13 points.
Best category · Coaching platforms · by segment
Mid-market▲+2Since September 2026: 2% → 4%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
4%from 2% in September 2026
Inside the floor by 11 pointsRank 16 → 9 of 117
Enterprise▼−2Since September 2026: 49% → 47%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
47%from 49% in September 2026
Inside the floor by 11 pointsRank 1 of 50, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Coaching platforms | 2% | 4% | ▲+2Since September 2026: 2% → 4%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 16 → 10 of 128 |
| Employee wellbeing | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 56 → 12 of 111 |
| Mentoring software | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 24 → 26 of 77 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated BetterUp across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated BetterUp across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 1 | 1 | 0 | 4 | 6 |
| Perplexity Sonar | 0 | 2 | 1 | 1 | 4 |
| Grok 4.1 Fast | 0 | 0 | 2 | 3 | 5 |
| Mistral Small | 1 | 0 | 1 | 2 | 4 |
| DeepSeek V4 Flash | 1 | 2 | 1 | 3 | 7 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 1 | 0 | 2 |
| Kimi K2 | 1 | 0 | 0 | 3 | 4 |
| GLM 4.7 FlashX | 1 | 0 | 0 | 1 | 2 |
| MiniMax M2.5 | 0 | 1 | 0 | 1 | 2 |
| GPT-6 Luna | 0 | 2 | 0 | 1 | 3 |
| Muse Glimmer 30B | 0 | 1 | 1 | 2 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct30 labels11
Paraphrase26 labels14
Comparative33 labels12not counted in share
Budget-constrained26 labelsNone
Scale-constrained17 labels3
Negative23 labelsNone
First choiceAlternativeMentionNegative155 labels in all, every segment counted; 28 of the 40 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“On-demand mental health coaching or therapy (via platforms like BetterUp, Ginger, or Lyra) offers flexibility” Mistral Small · Employee wellbeing · paraphrase prompt · first choice
“BetterUp — The default enterprise choice; best research backing and coach network, but expensive.” DeepSeek V4 Flash · Coaching platforms · scale prompt · first choice
“Largest coach network (3,500+ coaches, 90+ countries), strong AI integration + scientific backing” Kimi K2 · Coaching platforms · comparative prompt · first choice
“BetterUp (The Market Giant)... largest global coach network” Gemini 3.5 Flash · Coaching platforms · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Platforms with Notable Issues BetterUp - Has significant negative reviews (55% negative labels in some analyses...)” GLM 4.7 FlashX · Coaching platforms · negative prompt · hard negative
“Enterprise platforms to avoid (for tight budgets): BetterUp, CoachHub, Torch, and EZRA” MiniMax M2.5 · Coaching platforms · budget prompt · hard negative
“What to Avoid: ... BetterUp | Premium pricing ...; often overkill for mid-market” Kimi K2 · Coaching platforms · paraphrase prompt · hard negative
“Platforms that exploit coaches (BetterUp — low pay, no benefits, instability).” DeepSeek V4 Flash · Coaching platforms · negative prompt · hard negative
Named alongside
The products named in the same answers as BetterUp, over the 155 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and BetterUp was named but was not.ShowHide
Named alongside
The products named in the same answers as BetterUp, over the 155 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and BetterUp was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named BetterUp. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 148 of the 155 answers that named BetterUp and are not a share of its labels.
Domains cited
boon-health.com82
hr-ai-index.com59
easygenerator.com57
exec.com56
coachello.ai54
simply.coach41
us.fitgap.com40
togetherplatform.com38
zendikt.com36
torch.io35
498 of the 498 domain citations in answers naming BetterUp came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
betterup.com ranks 5 on Google for the category's searches. In the answers, BetterUp takes 4% of first choices and Growthspace takes 20%.ShowHide
Search and answers
betterup.com ranks 5 on Google for the category's searches. In the answers, BetterUp takes 4% of first choices and Growthspace takes 20%.
ShowHideIn search
Google, US estimatesPosition for “coaching platforms”
–
not in the top ten
Position for “employee coaching platform”
–
not in the top ten
- Searches for its name, Google
- 9,900 a month (“betterup”)
- AI search demand for its name, est.
- 354 a month
- Organic visits to its site
- about 1,159,872 a month
- Searches its site ranks for
- 169,683 · 6,486 in the top three
- Sites linking to it
- 27,884
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
4%
rank 10 of 128 in coaching platforms
Segment leader
20%
Growthspace
- First choices
- 28 across its categories
- Named in
- 155 answers
- Its own site cited
- in 148 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on betterup.com
2,878
subdomains included
Content
2,366
counted in the table below
Documentation
0
Product · Integration
23 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 2,113 | 16 | 2026-09-14 | Performance management, Employee onboarding | |
| Glossary or explainer | 77 | 0 | 2024-11-25 | ||
| News or press | 67 | 0 | 2026-03-18 | ||
| Comparison | 61 | 1 | 2026-07-21 | ||
| Case study | 26 | undated | |||
| Podcast or video | 7 | 0 | 2023-10-16 | ||
| Webinar or virtual event | 6 | 1 | 2026-08-10 | ||
| Report or ebook | 4 | 0 | 2023-10-25 | ||
| Conference or event | 3 | 0 | 2020-02-04 | ||
| Template or tool | 2 | 0 | 2024-01-25 |
Most recent
- 2026-09-14Cost of ai displacement blog
- 2026-09-10Nice workplace culture hurts performance blog
- 2026-09-01Cognitive debt dividend ai trust blog
- 2026-08-21Ai watermarking workslop culture blog
- 2026-08-14Ai washing workslop blog
- 2026-08-12Ai and employee development blog
How it is countedHide how it is counted
Every page betterup.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow BetterUp
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
BetterUp is its own company.ShowHide
The company
BetterUp is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- an enterprise Human Transformation Platform combining human coaching and AI to develop leaders, managers, and entire workforces at scale
- For
- organizations worldwide
- Certifications
- SOC 2 Type IIISO 27001ISO/IEC 27001:2022ISO/IEC 42001:2023ISO/IEC 27001ISO/IEC 27001 SoASOC 2CCPA
- Customers named
- Mercedes-AMG Petronas F1 TeamGoogleSalesforceJMHUSAFAirbnb for WorkIntercomMars
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, hosting
What BetterUp's own pages state, read September 28, 2026: betterup.com, trust.betterup.com, betterup.com/platform, betterup.com/customers, betterup.com/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when BetterUp's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as BetterUp, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for BetterUp by email, built from the raw record of the edition. It shows:
- where BetterUp is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name BetterUp, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.