AI Indexes
HR AI Index
September 2026 Edition, published September 17, 2026 · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › Performance and talent management › 360 feedback › Small business › September 2026 Edition

360 feedback for small business buyers

Asked as “360-degree feedback tool”, and as “multi-rater feedback software”, on behalf of a small B2B company. 55 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
24%
Contested · Spidergap 22%
24Effy AI22Spidergap16Small Improvements38others

24% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Effy AI24%0%48accepted challenger
02Spidergap22%8%50accepted challenger
03Small Improvements16%2%45accepted challenger
04Primalogik13%0%41accepted challenger
05FeedbackPulse5%0%20accepted challenger
06Lattice5%59%41criticized challenger
07Trakstar2%8%13accepted challenger
08Leapsome2%44%18criticized challenger
0915Five2%55%20criticized challenger
Show the five products at 0%, ordered by negative rate
14Culture Amp0%85%20criticized challenger
13SurveyMonkey0%54%13criticized challenger
12EchoSpan0%23%13accepted challenger
10G360 Surveys0%5%19accepted challenger
11Teamflect0%0%16accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All twenty-eight head-to-head pages: the top eight products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
13
14
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Effy AI24%
02Spidergap22%
03Small Improvements16%
04Primalogik13%
05FeedbackPulse5%
06Lattice5%
07Trakstar2%
08Leapsome2%
0915Five2%
10G360 Surveys0%
11Teamflect0%
12EchoSpan0%
13SurveyMonkey0%
14Culture Amp0%

What they warned about

Three of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Lattice
59%
24 of 41 labels negative · 10 of 12 models · 8 hard negative
“Specific Tools/Categories to Avoid or Approach with Caution: Full Performance Management Suites (e.g., Lattice, 15Five, Leapsome, Betterworks, Culture Amp)” Grok 4.1 Fast, negative prompt
Culture Amp
85%
17 of 20 labels negative · 9 of 12 models · 9 hard negative
“Enterprise‑only pricing (minimum ~$4,500/year), heavy people‑science features, complex setup and customization.” GLM 4.7 FlashX, negative prompt
SurveyMonkey
54%
7 of 13 labels negative · 7 of 12 models · 2 hard negative
“Generic Survey Builders (e.g., SurveyMonkey, Typeform) **Verdict:** Avoid for anything beyond a one-off experiment.” Qwen 3.7 Flash, negative prompt
Leapsome
44%
8 of 18 labels negative · 6 of 12 models · 3 hard negative
“What to avoid for a small team:** **Leapsome** and **Culture Amp**—their minimum contracts, complexity, and pricing make them poor fits” DeepSeek V4 Flash, comparative prompt

What they cite

Citations exist only for the models that return a source list: fourteen of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

78 of 84 answers in this category came back with a source list, from 14 of 12 models: citations where the model returns them, or the search results it consulted. 948 links across 154 sites, every framing counted. Ranked by the number of answers carrying the site or page.

vendor site · Betterworks55 answers · 56 citations · 11 models
vendor site · FirstHR54 answers · 67 citations · 12 models
vendor site · Workhuman49 answers · 50 citations · 12 models
vendor site · FeedbackPulse48 answers · 72 citations · 12 models
vendor site · Teamflect43 answers · 43 citations · 12 models
31 answers · 37 citations · 12 models
vendor site · CharlieHR30 answers · 30 citations · 10 models
vendor site · Effy28 answers · 57 citations · 11 models
27 answers · 31 citations · 11 models
26 answers · 26 citations · 11 models
vendor site · Intervue23 answers · 23 citations · 10 models
vendor site · Guideflow22 answers · 25 citations · 8 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “360 feedback tools”, “360-degree feedback tool”, “best 360-degree feedback tool”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 days
Effy effy.ai
Effy AI 24%
24%116140340,950 company
Spidergap spidergap.com22%10926019711
Small Improvements small-improvements.com16%921,00013743,6571
Primalogik primalogik.com13%6326008,664
FeedbackPulse feedbackpulse.com5%7320021,1844
Lattice lattice.com5%66290,50013,900122,123$1,328120
AssessTEAM assessteam.com4%2614003,0975
Trakstar trakstar.com2%462,9005911,9140
ThriveSparrow thrivesparrow.com2%60110124,9782
36 Dollar 360 36dollar360.com2%1

Google's top ten for the three searches hold 20 sites; 1 of them are among the sites the models cited here (peoplemanagingpeople.com). The first result for “360 feedback tools” is vimeo.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best 360-degree feedback tool for a small B2B company?”Paraphrase“Which multi-rater feedback software would you recommend to a small business that sells to other businesses?”Comparative“What are the top 360 feedback tools for a small team and how do they differ?”Budget-constrained“What is the best 360-degree feedback tool for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a 360-degree feedback tool. What should we look at?”Negative“Which 360 feedback tools should a small business avoid or be cautious about?”
Claude Haiku 4.5Effy AI
Four alternativesAssessTEAM, BambooHR, Primalogik, Spidergap
Primalogik, Small ImprovementsChanged
Two alternativesEffy AI, Spidergap
Primalogik, Small Improvements
Six alternativesEngagedly, Google Forms, Lattice, Spidergap, SurveyMonkey, ThriveSparrow
Primalogik, ThriveSparrow
Four alternativesAssessTEAM, Effy AI, Google Forms, Small Improvements
no first choiceagainst: SurveyMonkey, Typeform
GPT-5.4 miniLeapsome
Two alternativesLattice, Trakstar
against: Culture Amp
SpidergapChanged
Two alternatives360review, Engagedly
against: Lattice
15Five
Four alternativesCulture Amp, Lattice, Primalogik, Small Improvements
36 Dollar 360
One alternativeSpidergap
no first choicenothing named
Gemini 3.5 FlashEffy AI
Three alternativesSmall Improvements, Spidergap, Teamflect
against: Leapsome
AssessTEAM, SpidergapChanged
Two alternativesEffy AI, Teamflect
Spidergap
Four alternativesCharlieHR, Primalogik, Small Improvements, Teamflect
Spidergap
Five alternativesAssessTEAM, Google Forms or Microsoft Forms, Launch 360, PeopleGoal, ThriveSparrow
against: Culture Amp, Lattice, Qualtrics 360 Development
Spidergap
Three alternativesCharlieHR, Effy AI, Small Improvements
against: Culture Amp, Lattice, Leapsome
against: Culture Amp, DecisionWise, Google Forms, Hogan Assessments, Korn Ferry, Lattice, Microsoft Forms, Qualtrics EmployeeXM, SAP SuccessFactors, Typeform, Workday Peakon Employee Voice
Perplexity SonarSmall Improvements
Three alternativesEchoSpan, PerformYard, Trakstar
Primalogik, Small ImprovementsChanged
Two alternativesSurveySensum, Survicate
Small Improvements
Four alternativesFeedbackPulse, PerformYard, Primalogik, SurveyMonkey
Small Improvements
Four alternativesEffy AI, Primalogik, Spidergap, Trakstar
no first choiceagainst: Google Forms, SurveyMonkey
Grok 4.1 FastFeedbackPulse, Spidergap
Three alternativesEffy AI, Primalogik, Small Improvements
against: 15Five, Culture Amp, Lattice
PrimalogikChanged
Three alternativesEffy AI, Small Improvements, Spidergap
against: Synergita Perform
Effy AI, G360 Surveys, Spidergap, Teamflect
Two alternativesPrimalogik, Small Improvements
against: 15Five, Lattice
Effy AI
Two alternativesFeedbackPulse, Google Forms + Sheets
against: SurveyMonkey
no first choice
Five alternativesEffy AI, Leapsome, PerformYard, Small Improvements, Spidergap
against: 15Five, Betterworks, Culture Amp, Lattice, Leapsome, PerformYard, Qualtrics EmployeeXM, Trakstar
Mistral SmallAssessTEAM, Primalogik
Two alternativesSpidergap, Trakstar
TrakstarChanged
One alternativeEchoSpan
against: Lattice, Leapsome
no first choiceEffy AI
One alternativeCharlieHR
15Five, Lattice, TINYpulse
Six alternativesBambooHR, Culture Amp, Glint, Leapsome, Peakon, Reflektive
against: Leapsome, Small Improvements, Spidergap
DeepSeek V4 FlashSpidergap
Four alternativesEchoSpan, Effy AI, FeedbackPulse, Small Improvements
against: 15Five, Culture Amp, Lattice
SpidergapHeld
Four alternativesEchoSpan, Effy AI, Lattice, Trakstar
Spidergap
Four alternatives15Five, 360review.io, Effy AI, Lattice
against: Culture Amp, Leapsome
Effy AI
Two alternativesPrimalogik, Spidergap
against: Lattice
Spidergap
Four alternativesG360 Surveys, Lattice, Leapsome, Teamflect
against: Culture Amp
against: 15Five, Culture Amp, EchoSpan, Lattice, Spidergap, SurveyMonkey
Llama 4 Maverickno first choiceno first choiceHeldFeedbackPulse, Small Improvements
Three alternativesEchoSpan, Lattice, Leapsome
Effy AI
Four alternativesPrimalogik, Small Improvements, ThriveSparrow, Trakstar
no first choicenothing named
Qwen 3.7 FlashLattice
Two alternativesFeedbackPulse, G360 Surveys
LatticeHeld
Two alternativesOfficevibe, Radicle
against: Culture Amp
Spidergap
Four alternativesEffy AI, Lattice, Small Improvements, Teamflect
Effy AI
Two alternativesSurveyMonkey, Trakstar
no first choiceagainst: SAP SuccessFactors, SurveyMonkey, Typeform, Workday
Kimi K2Small Improvements
Four alternatives15Five, Effy AI, Primalogik, Spidergap
against: Betterworks, Lattice, SAP SuccessFactors
SpidergapChanged
Four alternatives15Five, Effy AI, G360 Surveys, Primalogik
against: Lattice
Effy AI
Five alternativesPerformYard, Primalogik, Small Improvements, Spidergap, Teamflect
against: 15Five, Lattice
Effy AI
Two alternativesCharlieHR, Teamflect
against: Culture Amp, Qualtrics 360 Development
no first choice
Six alternativesEffy AI, G360 Surveys, Primalogik, Small Improvements, Spidergap, Teamflect
against: EchoSpan, Lattice, SAP SuccessFactors, Spidergap, Workday
GLM 4.7 FlashXEffy AI, Small Improvementsagainst: 15Five, LatticePrimalogik, Small ImprovementsChanged
Three alternativesEffy AI, FeedbackPulse, Spidergap
against: Culture Amp, Lattice
Effy AI
Five alternativesFeedbackPulse, Lattice, Small Improvements, Spidergap, Workleap
against: SurveyMonkey
FeedbackPulse
Three alternativesEffy AI, Primalogik, Small Improvements
no first choiceagainst: 15Five, Betterworks, Charlie, Cornerstone OnDemand, Culture Amp, EchoSpan, Engagedly, G360 Surveys, Lattice, Leapsome, PerformYard, Qualtrics EmployeeXM, Sage HR
MiniMax M2.5Effy AI, Small Improvements
Three alternativesG360 Surveys, Primalogik, Spidergap
PrimalogikChanged
Four alternativesFeedbackPulse, PerformYard, Small Improvements, Spidergap
Spidergap
Three alternativesPrimalogik, Small Improvements, Teamflect
against: Lattice
Effy AI
Two alternativesPrimalogik, Trakstar
against: Culture Amp, Qualtrics 360 Development, Workday Peakon Employee Voice
no first choiceagainst: Culture Amp, Engagedly, Google Forms, Gusto, Lattice, Leapsome, Rippling, SurveyMonkey, UKG Pro
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 10:02yes107 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 11:18yes47 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-10-01 09:57yes1821 s
Direct recommendationPerplexity Sonarsonar2026-10-01 09:53yes195 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 09:16yes168 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-10-01 08:29yes97 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 08:12yes1834 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 11:46yes52 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 08:12yes1434 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-10-01 12:02yes1021 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 10:51yes1843 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 07:59yes923 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 09:37yes1610 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 10:04yes56 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-10-01 09:52yes1024 s
ParaphrasePerplexity Sonarsonar2026-10-01 09:54yes193 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 08:44yes157 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-10-01 08:51yes136 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 10:44yes2326 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 09:35yes52 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 09:27no030 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-10-01 08:16yes1025 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 08:30yes1418 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 09:22yes1352 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 08:36yes99 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 11:12yes610 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-10-01 10:05yes818 s
ComparativePerplexity Sonarsonar2026-10-01 08:49yes204 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 10:15yes1518 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-10-01 11:49yes810 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 10:15yes2335 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 10:02yes52 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 08:23yes1461 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-10-01 09:20yes1426 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 08:30yes1838 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 09:34yes2438 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 11:38yes107 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 11:45yes34 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-01 08:14yes1522 s
Budget constrainedPerplexity Sonarsonar2026-10-01 08:58yes193 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 09:35yes208 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-10-01 08:54yes53 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 10:23yes2021 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 09:22yes52 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 08:42yes518 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-01 07:28yes618 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 11:56yes1968 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 08:27yes514 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 10:11no05 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 10:26no08 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-01 07:55yes1432 s
Scale constrainedPerplexity Sonarsonar2026-10-01 11:58yes175 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 07:43yes137 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-10-01 10:17no010 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 10:03yes1030 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 07:41yes52 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 07:45no034 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-01 10:43yes1327 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 08:23yes1049 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 11:37no08 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 07:56yes189 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 08:54yes36 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-10-01 10:11yes2324 s
Negative framingPerplexity Sonarsonar2026-10-01 09:47yes184 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 07:51yes1211 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-10-01 07:39yes1010 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 11:43yes1857 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 11:05yes53 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 09:09yes1238 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-10-01 10:22yes1423 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 10:12yes1268 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 11:13yes1335 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Effy read as Effy AI
G360 read as G360 Surveys
Qualtrics read as Qualtrics 360 Development
Workday Peakon read as Workday Peakon Employee Voice
Unresolved, counted raw
360review
360review.io
Charlie
CustomerGauge
DecisionWise
Enterpret
Launch 360
Radicle
SurveySensum
Survicate
Synergita Perform
Discontinued, still offered
No shut-down product was recommended here.
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