AI Indexes
HR AI Index
September 2026 Edition, published September 17, 2026 · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › Performance and talent management › September 2026 Edition

360 feedback

Asked as “360-degree feedback tool”, and as “multi-rater feedback software”, on behalf of a mid-market B2B company. 53 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
34%
Contested · Effy AI 17%
34Lattice17Effy AI11Leapsome38others

34% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Lattice34%2%48endorsed leader
02Effy AI17%0%17accepted challenger
03Leapsome11%0%42accepted challenger
04Culture Amp6%13%47accepted challenger
05Spidergap6%9%34accepted challenger
06FeedbackPulse6%0%12accepted challenger
0715Five4%6%35accepted challenger
08PerformYard4%0%20accepted challenger
09Primalogik2%0%17accepted challenger
Show the five products at 0%, ordered by negative rate
14SurveyMonkey0%69%13criticized challenger
13EchoSpan0%23%13accepted challenger
12Small Improvements0%9%11accepted challenger
10Trakstar0%0%13accepted challenger
11Betterworks0%0%11accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All twenty-eight head-to-head pages: the top eight products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
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14
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Lattice34%
02Effy AI17%
03Leapsome11%
04Culture Amp6%
05Spidergap6%
06FeedbackPulse6%
0715Five4%
08PerformYard4%
09Primalogik2%
10Trakstar0%
11Betterworks0%
12Small Improvements0%
13EchoSpan0%
14SurveyMonkey0%

What they warned about

Five of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
SurveyMonkey
69%
9 of 13 labels negative · 7 of 12 models · 5 hard negative
“SurveyMonkey is not purpose-built for HR or 360 feedback and is missing anonymity thresholds, competency frameworks, and development planning.” Claude Haiku 4.5, negative prompt
Culture Amp
13%
6 of 47 labels negative · 5 of 12 models · 1 hard negative
“Avoid enterprise-heavy like Culture Amp (custom pricing, better for 500+)” Grok 4.1 Fast, paraphrase prompt
Google Forms
75%
6 of 8 labels negative · 4 of 12 models · 4 hard negative
“Basic Survey & Spreadsheet Tools (Excel, Google Forms, SurveyMonkey)... generally considered "toxic"” Qwen 3.7 Flash, negative prompt
Jotform
100%
3 of 3 labels negative · 3 of 12 models · 3 hard negative
“Tools like **Jotform** or generic survey platforms that are repurposed for 360 feedback regularly draw criticism... Too expensive, missing features, misleading free-tier advertising” DeepSeek V4 Flash, negative prompt

What they cite

Citations exist only for the models that return a source list: fourteen of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

76 of 84 answers in this category came back with a source list, from 14 of 12 models: citations where the model returns them, or the search results it consulted. 978 links across 175 sites, every framing counted. Ranked by the number of answers carrying the site or page.

vendor site · FeedbackPulse49 answers · 66 citations · 13 models
vendor site · Workhuman49 answers · 53 citations · 12 models
vendor site · Betterworks48 answers · 50 citations · 11 models
vendor site · Teamflect41 answers · 43 citations · 12 models
30 answers · 34 citations · 13 models
vendor site · CharlieHR28 answers · 28 citations · 10 models
vendor site · Sprad27 answers · 30 citations · 10 models
vendor site · FirstHR27 answers · 29 citations · 10 models
vendor site · Intervue25 answers · 25 citations · 10 models
vendor site · Effy24 answers · 33 citations · 9 models
22 answers · 22 citations · 12 models
vendor site · Guideflow21 answers · 22 citations · 9 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “360 feedback tools”, “360-degree feedback tool”, “best 360-degree feedback tool”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Lattice lattice.com34%66290,50013,900122,123$1,328120
Effy effy.ai
Effy AI 17%
17%116140340,950 company
Leapsome leapsome.com11%2982,9003251,450$18,53160
Culture Amp cultureamp.com6%34514,800121174,918354
Spidergap spidergap.com6%10926019711
FeedbackPulse feedbackpulse.com6%7320021,1844
AssessTEAM assessteam.com6%2614003,0975
15Five 15five.com4%2966,6003232,36222
PerformYard performyard.com4%1479,9003458,643$2547
Primalogik primalogik.com2%6326008,664

Google's top ten for the three searches hold 20 sites; 1 of them are among the sites the models cited here (peoplemanagingpeople.com). The first result for “360 feedback tools” is vimeo.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best 360-degree feedback tool for a mid-market B2B company?”Paraphrase“Which multi-rater feedback software would you recommend to a mid-sized B2B company?”Comparative“What are the top 360 feedback tools and how do they differ?”Budget-constrained“What is the best 360-degree feedback tool for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a 360-degree feedback tool. What should we look at?”Negative“Which 360 feedback tools should I avoid or be cautious about?”
Claude Haiku 4.5Lattice
Four alternatives15Five, Culture Amp, Leapsome, Spidergap
no first choiceChangedno first choiceAssessTEAM, ThriveSparrow
Two alternativesGoogle Forms, Spidergap
no first choiceagainst: BambooHR, Jotform, Qualtrics 360 Development, SurveyMonkey, SurveySparrow
GPT-5.4 miniPerformYard
One alternativeFast Mirror
PerformYardHeld
Two alternativesCulture Amp, Engagedly
no first choice
Seven alternativesCulture Amp, Lattice, Leapsome, Primalogik, Qualtrics EmployeeXM, Spidergap, TruScore
Spidergap
One alternativeEffy AI
against: SurveyMonkey
no first choicenothing named
Gemini 3.5 FlashLattice
Four alternativesCulture Amp, Leapsome, PerformYard, Teamflect
LatticeHeld
Four alternativesCulture Amp, Leapsome, Spidergap, Teamflect
Lattice
Six alternativesCulture Amp, Leapsome, PerformYard, Qualtrics 360 Development, Spidergap, Teamflect
AssessTEAM, Teamflect
Three alternativesGoogle Forms or Microsoft Forms, Primalogik, Spidergap
Culture Amp, Lattice
Three alternativesHiBob, Leapsome, PerformYard
against: Google Forms, Microsoft Forms
Perplexity SonarLeapsome
Three alternativesCulture Amp, EchoSpan, Lattice
LeapsomeHeld
One alternativeLattice
no first choiceAssessTEAM, FeedbackPulse
Four alternativesEffy AI, PerformYard, Primalogik, Small Improvements
no first choicenothing named
Grok 4.1 FastLattice
Four alternatives15Five, Culture Amp, Leapsome, PerformYard
against: Qualtrics EmployeeXM
LatticeHeld
Two alternatives15Five, Trakstar
against: Culture Amp, Spidergap
no first choice
Nine alternatives15Five, Culture Amp, EchoSpan, Lattice, Leapsome, PerformYard, Primalogik, Spidergap, Trakstar
Effy AI
Five alternativesFeedbackPulse, Primalogik, Small Improvements, Spidergap, Teamflect
against: Google Forms, SurveyMonkey
no first choiceagainst: EchoSpan, Google Forms, Qualaroo, Spidergap, SurveyMonkey
Mistral SmallLattice
Two alternativesBonusly, Leapsome
Performance ProChanged
Two alternativesLeapsome, ThriveSparrow
no first choiceEffy AI
Two alternativesPrimalogik, Trakstar
no first choiceagainst: EchoSpan, Jotform, Keka, Small Improvements, SurveyMonkey, SurveySparrow
DeepSeek V4 FlashLattice
Four alternatives15Five, Culture Amp, Leapsome, PerformYard
LeapsomeChanged
Two alternativesLattice, Spidergap
against: Culture Amp
no first choice
Eleven alternatives15Five, Betterworks, Culture Amp, EchoSpan, Lattice, Leapsome, Qualtrics 360 Development, Spidergap, SurveySparrow, Trakstar, WorkTango
Effy AI
Three alternativesPrimalogik, Small Improvements, Spidergap
no first choiceagainst: Jotform, Keka, Qualtrics EmployeeXM
Llama 4 MaverickLeapsome
Three alternatives15Five, Lattice, Trakstar
LatticeChanged
Eight alternativesBetterworks, Culture Amp, Effy AI, PerformYard, Primalogik, Small Improvements, Teamflect, ThriveSparrow
no first choiceEffy AI
One alternativeTrakstar
no first choicenothing named
Qwen 3.7 FlashLattice
Three alternativesCulture Amp, FeedbackPulse, Leapsome
LatticeHeld
Three alternatives15Five, Betterworks, Culture Amp
against: SAP SuccessFactors
Lattice
Five alternatives15Five, Culture Amp, Leapsome, Trakstar, VantagePoint
against: SurveyMonkey, Workday
Effy AI
Three alternatives15Five, Lattice, Trakstar
against: Google Forms, Microsoft Forms
no first choice
Four alternatives15Five, Culture Amp, Hubstaff, Lattice
against: SAP SuccessFactors
against: Excel, Google Forms, SurveyMonkey
Kimi K2Lattice
Three alternatives15Five, Engagedly, Leapsome
against: Culture Amp
15Five, LatticeChanged
Three alternativesCulture Amp, Engagedly, Leapsome
Culture Amp
Seven alternatives15Five, Betterworks, EchoSpan, Lattice, Leapsome, PerformYard, Qualtrics 360 Development
Effy AI
Six alternativesCharlieHR, Primalogik, Small Improvements, Spidergap, Teamflect, ThriveSparrow
no first choice
Four alternatives15Five, Lattice, Leapsome, Spidergap
against: 15Five, Culture Amp, Gusto, Rippling, UKG Pro
GLM 4.7 FlashXLattice, Spidergap
Four alternatives15Five, Effy AI, Engagedly, Leapsome
Culture AmpChanged
Six alternativesBetterworks, EchoSpan, Engagedly, Lattice, Leapsome, Spidergap
Betterworks
Five alternativesCulture Amp, Lattice, Leapsome, Qualtrics EmployeeXM, Spidergap
Effy AI, FeedbackPulse
Five alternativesG360 Surveys, Primalogik, Small Improvements, Spidergap, Teamflect
no first choiceagainst: Google Forms, SurveyMonkey, Typeform
MiniMax M2.5Lattice, Leapsome
Three alternatives15Five, Culture Amp, Spidergap
Culture Amp, LatticeChanged
Two alternatives15Five, Leapsome
ThriveSparrow
Six alternativesCulture Amp, Lattice, Leapsome, PerformYard, Primalogik, Qualtrics 360 Development
Effy AI, Primalogik
One alternativeTrakstar
no first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 11:14yes159 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 09:38yes17 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-10-01 10:29yes1622 s
Direct recommendationPerplexity Sonarsonar2026-10-01 11:23yes195 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 07:53yes199 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-10-01 08:22yes54 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 11:33yes1727 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 10:18yes52 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 08:05yes945 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-10-01 08:58yes1127 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 12:00yes1269 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 09:21yes1031 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 12:04no04 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 11:55yes35 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-10-01 09:15yes819 s
ParaphrasePerplexity Sonarsonar2026-10-01 10:03yes203 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 09:11yes219 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-10-01 09:26yes55 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 08:41yes1929 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 11:27yes53 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 08:17no036 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-10-01 08:39yes1417 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 09:39yes14151 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 11:38yes1131 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 08:19yes910 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 09:22yes611 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-10-01 11:32yes2324 s
ComparativePerplexity Sonarsonar2026-10-01 07:56yes205 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 10:42yes1913 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-10-01 11:13yes88 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 07:56yes1950 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 09:00yes52 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 10:45yes531 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-10-01 10:35yes1929 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 10:18yes17243 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 08:29yes1225 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 07:36yes98 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 10:25yes24 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-01 08:57yes2625 s
Budget constrainedPerplexity Sonarsonar2026-10-01 07:55yes193 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 09:59yes167 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-10-01 10:52yes205 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 11:29yes1725 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 08:29yes51 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 10:35yes524 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-01 09:19yes1119 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 11:10yes1054 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 11:47yes516 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 10:35no05 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 10:31no07 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-01 08:01no017 s
Scale constrainedPerplexity Sonarsonar2026-10-01 10:11yes176 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 12:08yes1410 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-10-01 10:48yes108 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 11:54yes1848 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 10:07yes53 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 11:57no036 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-01 08:23yes1840 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 08:25yes2281 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 10:39no09 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 09:52yes1711 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 09:38yes07 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-10-01 09:43yes1724 s
Negative framingPerplexity Sonarsonar2026-10-01 09:44yes206 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 10:37yes209 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-10-01 10:04yes137 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 10:47yes2026 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 11:26yes53 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 10:39yes1236 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-10-01 09:23yes2223 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 11:20yes2339 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 11:22yes1939 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

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Category-scoped readings
Effy read as Effy AI
Qualtrics read as Qualtrics 360 Development
Qualtrics (360 Development) read as Qualtrics 360 Development
Qualtrics 360 read as Qualtrics 360 Development
Qualtrics 360 (EmployeeXM) read as Qualtrics 360 Development
Workday Peakon read as Workday Peakon Employee Voice
Unresolved, counted raw
Elevo
Interval 360
Learned.io
Mercer Mettl 360View
Sageo
SurveyConnect
SurveyMonkey Team Advantage
VantagePoint
WideAngle
Discontinued, still offered
No shut-down product was recommended here.
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