Small business▼−2Since September 2026: 2% → 0%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 11 pointsRank 14 → 56 of 60
4 categories · RankedSurveyMonkey
65Judge labels
3First choices
31Negative labels
14 / 14Models named it
4Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
4% in Employee engagement surv for small business buyers
Rank 73 of 73 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 69% of its 13 labels there were negative.
What the models named instead of SurveyMonkey →By buyer segmentRead the same way at every buyer size.
Small business59 of 63
0%13 labels
criticized challenger
Mid-market73 of 73
0%13 labels
criticized challenger
Enterprise69 of 69
0%7 labels
under the label threshold
In 360 feedback · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named SurveyMonkey for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| 360 feedback | Performance and talent management | 0% | 73 of 73 | 69% | 13 | criticized challenger | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Employee engagement surveys | Onboarding and employee experience | 0% | 54 of 58 | 43% | 7 | under 10 labels · led by Culture Amp at 37% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Compensation benchmarking data | Compensation and total rewards | 0% | 118 of 148 | 0% | 1 | under 10 labels · led by Pave at 19% | newNew since September 2026: not ranked then, 0% now. |
| Compliance training | Learning and development | 0% | 72 of 92 | 0% | 1 | under 10 labels · led by Traliant at 22% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, SurveyMonkey held within the floor in all four categories: no change cleared 13 points.
Best category · 360 feedback · by segment
Mid-market▼−2Since September 2026: 2% → 0%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 11 pointsRank 13 → 69 of 69
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 48 → 59 of 59
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| 360 feedback | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 13 → 73 of 73 |
| Employee engagement surv | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 50 → 54 of 58 |
| Compensation benchmarkin | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 118 of 148, unchanged |
| Compliance training | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 72 of 92, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated SurveyMonkey across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated SurveyMonkey across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 3 | 1 | 4 |
| GPT-5.4 mini | 0 | 1 | 0 | 1 | 2 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 1 | 2 | 3 |
| Mistral Small | 0 | 0 | 1 | 1 | 2 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 2 | 2 | 4 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 1 | 2 |
| MiniMax M2.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 1 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct9 labelsNone
Paraphrase4 labelsNone
Comparative6 labelsNone
Budget-constrained22 labels3
Scale-constrained5 labelsNone
Negative19 labelsNone
First choiceAlternativeMentionNegative65 labels in all, every segment counted; 3 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Best budget-friendly all-in-one for engagement surveys: SurveyMonkey” GPT-5.4 mini · Employee engagement surv · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“SurveyMonkey is not purpose-built for HR or 360 feedback and is missing anonymity thresholds, competency frameworks, and development planning.” Claude Haiku 4.5 · 360 feedback · negative prompt · hard negative
“Generic survey platforms (e.g., SurveyMonkey, Typeform, Google Forms) | • Manual reviewer mapping and no built‑in anonymity enforcement.” GLM 4.7 FlashX · 360 feedback · negative prompt · hard negative
“they typically lack proper anonymity controls and meaningful reporting capabilities required for effective 360 feedback” Mistral Small · 360 feedback · negative prompt · hard negative
“Frequently criticized as a general survey tool not purpose-built for 360s... often called a "red flag"” Grok 4.1 Fast · 360 feedback · negative prompt · hard negative
Named alongside
The products named in the same answers as SurveyMonkey, over the 65 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and SurveyMonkey was named but was not.ShowHide
Named alongside
The products named in the same answers as SurveyMonkey, over the 65 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and SurveyMonkey was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named SurveyMonkey. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 58 of the 65 answers that named SurveyMonkey and are not a share of its labels.
Domains cited
feedbackpulse.com41
betterworks.com34
firsthr.app34
workhuman.com28
engagedly.com26
peoplemanagingpeople.com22
nanoglobals.com20
teamflect.com20
capterra.com19
g2.com16
260 of the 260 domain citations in answers naming SurveyMonkey came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
surveymonkey.com ranks first on Google for the category's searches. In the answers, SurveyMonkey takes 0% of first choices and Lattice takes 34%.ShowHide
Search and answers
surveymonkey.com ranks first on Google for the category's searches. In the answers, SurveyMonkey takes 0% of first choices and Lattice takes 34%.
ShowHideIn search
Google, US estimatesPosition for “360 feedback tools”
–
not in the top ten
Position for “360-degree feedback tool”
1
- Searches for its name, Google
- 165,000 a month (“surveymonkey”)
- AI search demand for its name, est.
- 2,023 a month
- Organic visits to its site
- about 1,683,535 a month
- Searches its site ranks for
- 44,676 · 7,499 in the top three
- Sites linking to it
- 301,722
- Paid Google search
- 3 searches its ads show for, about 66 clicks and $500 a month (estimate)
In answers
This editionShare of first choices
0%
rank 73 of 73 in 360 feedback
Segment leader
34%
Lattice
- First choices
- 3 across its categories
- Named in
- 65 answers
- Its own site cited
- in 58 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on surveymonkey.com
10,033
subdomains included
Content
2,131
counted in the table below
Documentation
1,835
Product · Integration
125 · 18
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Template or tool | 829 | 0 | 2019-12-06 | ||
| Glossary or explainer | 642 | 10 | 2026-09-25 | ||
| News or press | 318 | undated | |||
| Blog | 191 | undated | |||
| Comparison | 43 | 2 | 2026-09-25 | ||
| Case study | 33 | undated | |||
| Webinar or virtual event | 26 | 0 | 2021-07-26 | ||
| Report or ebook | 25 | 0 | 2019-11-08 | ||
| Conference or event | 24 | 0 | 2025-11-25 |
Most recent
- 2026-09-25Hybrid onboarding glossary or explainer
- 2026-09-25Exit survey completion rate glossary or explainer
- 2026-09-25Employee survey governance glossary or explainer
- 2026-09-25Employee offboarding glossary or explainer
- 2026-09-25Onboarding success metrics glossary or explainer
- 2026-09-25New manager onboarding glossary or explainer
How it is countedHide how it is counted
Every page surveymonkey.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as SurveyMonkey
What the judge wrote, as written, with how often. The vendor table decides that these count as SurveyMonkey; a claim can dispute any of them.
SurveyMonkey (Free Plan) 1SurveyMonkey (with 360 module) 1
Follow SurveyMonkey
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
SurveyMonkey is its own company.ShowHide
The company
SurveyMonkey is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- The World’s Most Popular Survey Platform
- For
- organizations worldwide
- Price stated
- $30/ user / month; $92/ user / month; $0.15 per additional response surveymonkey.com/pricing
- Starting price
- 30 surveymonkey.com/pricing
- Free plan or trial
- Get started free surveymonkey.com
- Integrations claimed
- 200 surveymonkey.com/product
- Certifications
- BBB accreditationTrustedSite CertificationSOC 2 accreditedISO 27001 certificationHIPAA-compliantPayment Card Industry’s Data Security Standards (PCI DSS 4.0) certificationHIPAAGDPR
- Hosting
- USCanadaEU
- Customers named
- GreyhoundNoomHornblowerWoomThe Golden State WarriorsGen ConCarrotRyanair
What SurveyMonkey's own pages state, read September 28, 2026: surveymonkey.com, surveymonkey.com/pricing, surveymonkey.com/mp/legal/security, surveymonkey.com/product, surveymonkey.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when SurveyMonkey's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as SurveyMonkey, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for SurveyMonkey by email, built from the raw record of the edition. It shows:
- where SurveyMonkey is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name SurveyMonkey, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.