Small business▼−2Since September 2026: 2% → 0%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 11 pointsRank 11 → 10 of 40
3 categories · RankedZoom
40Judge labels
0First choices
18Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
0% in Video interviewing for mid-market buyers
Rank 23 of 66 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 38% of its 13 labels there were negative.
What the models named instead of Zoom →By buyer segmentRead the same way at every buyer size.
Small business12 of 42
0%16 labels
criticized challenger
Mid-market23 of 66
0%13 labels
criticized challenger
Enterprise40 of 40
0%6 labels
under the label threshold
In video interviewing · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Zoom for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Video interviewing | Talent acquisition | 0% | 23 of 66 | 38% | 13 | criticized challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Frontline employee apps | Onboarding and employee experience | 0% | 96 of 106 | 100% | 1 | under 10 labels · led by Connecteam at 49% | newNew since September 2026: not ranked then, 0% now. |
| Whistleblowing and investigations | Core HR and payroll | 0% | 103 of 107 | 100% | 1 | under 10 labels · led by FaceUp at 25% |
Movement
Since September 2026, Zoom held within the floor in all three categories: no change cleared 13 points.
Best category · Video interviewing · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 12 → 18 of 63
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 50 → 38 of 38
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Video interviewing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 12 → 23 of 66 |
| Frontline employee apps | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 96 of 106, unchanged |
| Whistleblowing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 103 of 107, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Zoom across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Zoom across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 2 | 2 |
| Grok 4.1 Fast | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 1 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 1 | 0 | 2 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 1 | 1 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 1 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct2 labelsNone
Paraphrase1 labelNone
Comparative8 labelsNone
Budget-constrained13 labelsNone
Scale-constrained1 labelNone
Negative15 labelsNone
First choiceAlternativeMentionNegative40 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Platforms more widely trusted by users include Zoom, Google Meet, Microsoft Teams (for live interviews)” DeepSeek V4 Flash · Video interviewing · negative prompt · alternative
“If you are extremely lean (<10 hires/year): Use Zoom/Google Meet” Qwen 3.7 Flash · Video interviewing · budget prompt · alternative
“Zoom or Google Meet — completely free for live video interviews” DeepSeek V4 Flash · Video interviewing · budget prompt · alternative
“Zoom's free tier has a 40-minute limit on group calls” Gemini 3.5 Flash · Video interviewing · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“such as WhatsApp, Instagram DM, Facebook Messenger, Skype, Zoom... invasive or unsuitable” Perplexity Sonar · Whistleblowing · negative prompt · hard negative
“Unmanaged Meeting Apps - Zoom, Google Meet, Microsoft Teams (personal accounts)” GLM 4.7 FlashX · Frontline employee apps · negative prompt · hard negative
“Standard meeting tools used as a full interviewing system such as Zoom, Google Meet, Teams, or Skype, if the company relies on them without consistent process... these tools lack recruitment-specific features” Perplexity Sonar · Video interviewing · negative prompt · soft negative
“Privacy and security concerns when using video services like Zoom have been widely reported ... should cause employers to exercise caution” Muse Glimmer 30B · Video interviewing · negative prompt · soft negative
Named alongside
The products named in the same answers as Zoom, over the 40 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zoom was named but was not.ShowHide
Named alongside
The products named in the same answers as Zoom, over the 40 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zoom was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Zoom. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 39 of the 40 answers that named Zoom and are not a share of its labels.
Domains cited
hiretruffle.com19
willo.video19
hirevire.com18
linkedin.com16
selectsoftwarereviews.com15
pin.com13
resources.rework.com13
firsthr.app12
hackerearth.com12
g2.com11
148 of the 148 domain citations in answers naming Zoom came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
zoom.com is not in Google's top ten for any of the category's searches. In the answers, Zoom takes 0% of first choices and Spark Hire takes 50%.ShowHide
Search and answers
zoom.com is not in Google's top ten for any of the category's searches. In the answers, Zoom takes 0% of first choices and Spark Hire takes 50%.
ShowHideIn search
Google, US estimatesPosition for “video interviewing platform”
–
not in the top ten
Position for “video interviewing platforms”
–
not in the top ten
- Searches for its name, Google
- 3,350,000 a month (“zoom”)
- AI search demand for its name, est.
- 120,299 a month
- Organic visits to its site
- about 2,795,648 a month
- Searches its site ranks for
- 53,022 · 19,188 in the top three
- Sites linking to it
- 159,348
- Paid Google search
- 21 searches its ads show for, about 654 clicks and $4,064 a month (estimate)
In answers
This editionShare of first choices
0%
rank 23 of 66 in video interviewing
Segment leader
50%
Spark Hire
- First choices
- 0 across its categories
- Named in
- 40 answers
- Its own site cited
- in 39 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on zoom.com
10,023
subdomains included
Content
661
counted in the table below
Documentation
6
Product · Integration
594 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Case study | 311 | undated | |||
| Blog | 214 | 17 | 2026-09-28 | ||
| Webinar or virtual event | 63 | 2 | 2026-09-18 | ||
| Comparison | 40 | undated | |||
| Report or ebook | 15 | 0 | 2025-11-21 | ||
| Template or tool | 9 | undated | |||
| Conference or event | 6 | undated | |||
| Glossary or explainer | 3 | undated |
Most recent
- 2026-09-28Zoom whiteboard visual collaboration blog
- 2026-09-28Stop settling for good enough collaboration blog
- 2026-09-25Privacy security blog
- 2026-09-23Solopreneur 50 docuseries blog
- 2026-09-22How can i sign a document on my phone for free blog
- 2026-09-22How to sign electronically blog
How it is countedHide how it is counted
Every page zoom.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Zoom
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Zoom is its own company.ShowHide
The company
Zoom is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- One platform to connect
- For
- businesses
- Free plan or trial
- Sign Up Free zoom.com
- Certifications
- ISO/IEC 27001ISO/IEC 27017:2015ISO/IEC 27018:2019ISO/IEC 27701SOC 2 Type 2SOC 2 + HITRUSTCSA STAR AttestationCyber Essentials
- Customers named
- Major League Baseball™TheShareCoCricutCapital OneAWSThales
- Not stated on the pages read
- Price, starting price, integrations, hosting
What Zoom's own pages state, read September 28, 2026: zoom.com, trust.zoom.com, zoom.com/de/products/cmk, zoom.com/ja/customer-stories, zoom.com/de/products/voip-phone/features/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Zoom's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Zoom, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Zoom by email, built from the raw record of the edition. It shows:
- where Zoom is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Zoom, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.