Small business▼−3Since September 2026: 10% → 7%, −3 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
7%from 10% in September 2026
Inside the floor by 10 pointsRank 3 → 4 of 40
1 category · RankedWillo
115Judge labels
10First choices
6Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
12% in Video interviewing for small business buyers
Rank 2 of 66 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 3% of its 39 labels there were negative.
What the models named instead of Willo →By buyer segmentRead the same way at every buyer size.
Small business3 of 42
12%51 labels
accepted challenger
Mid-market2 of 66
8%39 labels
accepted challenger
Enterprise5 of 40
0%23 labels
accepted challenger
In video interviewing · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Willo for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Video interviewing | Talent acquisition | 8% | 2 of 66 | 3% | 39 | accepted challenger | ▲+3Since September 2026: 7% → 10%, +3 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Willo held within the floor in its one category: no change cleared 13 points.
Best category · Video interviewing · by segment
Mid-market▲+3Since September 2026: 7% → 10%, +3 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
10%from 7% in September 2026
Inside the floor by 10 pointsRank 4 → 2 of 63
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 6 → 5 of 38
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Video interviewing | 7% | 10% | ▲+3Since September 2026: 7% → 10%, +3 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 → 2 of 66 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Willo across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Willo across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 1 | 3 |
| GPT-5.4 mini | 0 | 2 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 1 | 3 | 1 | 0 | 5 |
| Perplexity Sonar | 2 | 1 | 0 | 0 | 3 |
| Grok 4.1 Fast | 1 | 4 | 1 | 0 | 6 |
| Mistral Small | 1 | 0 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 6 | 0 | 0 | 6 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 2 | 0 | 0 | 2 |
| Kimi K2 | 0 | 1 | 1 | 0 | 2 |
| GLM 4.7 FlashX | 1 | 2 | 0 | 0 | 3 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 3 | 0 | 0 | 3 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct17 labels1
Paraphrase33 labels7
Comparative27 labels2not counted in share
Budget-constrained18 labels2
Scale-constrained11 labelsNone
Negative9 labels3not counted in share
First choiceAlternativeMentionNegative115 labels in all, every segment counted; 10 of the 15 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“I'd choose Willo Lite for a limited budget because it combines *low cost*, *clear pricing*, and *no long-term commitment*” Perplexity Sonar · Video interviewing · budget prompt · first choice
“Look for highly transparent, candidate-first platforms (like Willo or VidCruiter) that allow retakes” Gemini 3.5 Flash · Video interviewing · negative prompt · first choice
“Willo or AsyncInterview are excellent choices due to their ease of use, strong integration options” Mistral Small · Video interviewing · paraphrase prompt · first choice
“Safer Alternatives: Look for employer-preferred tools like Willo, Hireflix, VidCruiter, or Braintrust AIR” Grok 4.1 Fast · Video interviewing · negative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Willo doesn't support live video interviews or screen sharing, and lacks a mobile app” Claude Haiku 4.5 · Video interviewing · negative prompt · soft negative
Named alongside
The products named in the same answers as Willo, over the 115 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Willo was named but was not.ShowHide
Named alongside
The products named in the same answers as Willo, over the 115 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Willo was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Willo. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 114 of the 115 answers that named Willo and are not a share of its labels.
Domains cited
willo.videoYour site79
hiretruffle.com69
pin.com59
sparkhire.com58
resources.rework.com49
hirevire.com47
learn.g2.com46
selectsoftwarereviews.com45
hackerearth.com41
firsthr.app40
454 of the 533 domain citations in answers naming Willo came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
willo.video ranks 5 on Google for the category's searches. In the answers, Willo takes 8% of first choices and Spark Hire takes 50%.ShowHide
Search and answers
willo.video ranks 5 on Google for the category's searches. In the answers, Willo takes 8% of first choices and Spark Hire takes 50%.
ShowHideIn search
Google, US estimatesPosition for “video interviewing platform”
–
not in the top ten
Position for “video interviewing platforms”
–
not in the top ten
- Searches for its name, Google
- 8,100 a month (“willo”)
- AI search demand for its name, est.
- 192 a month
- Organic visits to its site
- about 6,581 a month
- Searches its site ranks for
- 1,006 · 66 in the top three
- Sites linking to it
- 1,097
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
8%
rank 2 of 66 in video interviewing
Segment leader
50%
Spark Hire
- First choices
- 10 across its categories
- Named in
- 115 answers
- Its own site cited
- in 114 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on willo.video
1,376
subdomains included
Content
740
counted in the table below
Documentation
149
Product · Integration
35 · 160
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Podcast or video | 340 | undated | Global payroll | ||
| Blog | 232 | 53 | 2026-09-28 | Video interviewing, Applicant tracking syste | |
| Case study | 91 | 1 | 2026-09-09 | ||
| Comparison | 30 | 6 | 2026-08-20 | ||
| Template or tool | 22 | 0 | 2026-04-16 | ||
| Conference or event | 6 | 0 | 2026-04-17 | ||
| Report or ebook | 6 | undated | |||
| Webinar or virtual event | 5 | undated | |||
| News or press | 5 | undated | |||
| Glossary or explainer | 3 | 1 | 2026-07-23 |
Most recent
- 2026-09-28Candidate assessment software blog
- 2026-09-28Here are 10 recruiting kpis and metrics you need to be tracking blog
- 2026-09-28How we conduct effective pre screening interviews 17 questions blog
- 2026-09-28Talent assessment blueprint a practical guide to tools and best practices blog
- 2026-09-28Talent assessment tools blog
- 2026-09-28We share top tips for recruiting top talent internationally blog
How it is countedHide how it is counted
Every page willo.video exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Willo
What the judge wrote, as written, with how often. The vendor table decides that these count as Willo; a claim can dispute any of them.
Willo Lite 2
Follow Willo
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Willo is its own company.ShowHide
The company
Willo is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- intelligent candidate screening software
- For
- hiring teams
- Price stated
- Willo Lite: Pay as you go, no contract; Willo Enterprise: Annual contract or pay as you go willo.video
- Starting price
- 0 willo.video
- Free plan or trial
- Instant free access willo.video/use-cases/video-testimonials
- Integrations claimed
- 5000 willo.video
- Certifications
- ISO 27001GDPR compliantGDPR & ISO 27001 secureISO 27001 certifiedGDPR & ISO-alignedISO alignedISO27001 Statement of Applicability SoAWillo is GDPR compliant
- Hosting
- EUUSUK
- Customers named
- Madison ReedHelloFreshEDF UKToyota GBCommerceBolt EUToyota Great BritainToyotaeasyJet
What Willo's own pages state, read September 28, 2026: willo.video, willo.video/pricing, trust.willo.video, willo.video/use-cases/video-testimonials, willo.video/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Willo's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Willo, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Willo by email, built from the raw record of the edition. It shows:
- where Willo is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Willo, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Willo is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Willo is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideWillo is among the products AI models recommend first in Video interviewing this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.