Small business▼−2Since September 2026: 4% → 2%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
2%from 4% in September 2026
Inside the floor by 11 pointsRank 8 → 10 of 102
2 categories · RankedJira Service Management
57Judge labels
7First choices
7Negative labels
13 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
6% in HR help desk for enterprise buyers
Rank 11 of 108 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 5% of its 20 labels there were negative.
What the models named instead of Jira Service Management →By buyer segmentRead the same way at every buyer size.
Small business6 of 105
5%15 labels
accepted challenger
Mid-market11 of 108
2%20 labels
accepted challenger
Enterprise3 of 95
6%20 labels
accepted challenger
In hr help desk · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Jira Service Management for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| HR help desk and case management | Onboarding and employee experience | 2% | 11 of 108 | 5% | 20 | accepted challenger | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Employee onboarding | Onboarding and employee experience | 0% | 43 of 87 | 0% | 1 | under 10 labels · led by Rippling at 25% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Jira Service Management held within the floor in all two categories: no change cleared 13 points.
Best category · HR help desk · by segment
Mid-market▼−2Since September 2026: 2% → 0%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 11 pointsRank 9 → 21 of 99
Enterprise▲+4Since September 2026: 2% → 6%, +4 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
6%from 2% in September 2026
Inside the floor by 9 pointsRank 6 → 3 of 89
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| HR help desk | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 9 → 11 of 108 |
| Employee onboarding | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 43 of 87, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Jira Service Management across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Jira Service Management across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 3 | 0 | 0 | 3 |
| Perplexity Sonar | 0 | 2 | 1 | 0 | 3 |
| Grok 4.1 Fast | 0 | 2 | 1 | 0 | 3 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 2 | 0 | 0 | 2 |
| Kimi K2 | 0 | 1 | 1 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 1 | 1 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 1 | 1 | 1 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct17 labelsNone
Paraphrase7 labels2
Comparative5 labels1not counted in share
Budget-constrained14 labels5
Scale-constrained9 labelsNone
Negative5 labelsNone
First choiceAlternativeMentionNegative57 labels in all, every segment counted; 7 of the 8 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Best for a tight budget: Jira Service Management (Free)” GPT-6 Luna · HR help desk · budget prompt · first choice
“Choose Jira Service Management if onboarding is operationally complex and involves IT/service workflows.” Perplexity Sonar · Employee onboarding · comparative prompt · alternative
“extending Jira Service Management to HR service delivery (HRSM) can be a natural, cost-efficient fit” DeepSeek V4 Flash · HR help desk · direct prompt · alternative
“Jira Service Management is a credible alternative, with an HR portal, request workflows” GPT-6 Luna · HR help desk · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“general IT ticketing tools like Zendesk/Jira Service Management/Freshdesk lack the HR-specific data partitions” Muse Glimmer 30B · HR help desk · negative prompt · hard negative
Named alongside
The products named in the same answers as Jira Service Management, over the 57 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Jira Service Management was named but was not.ShowHide
Named alongside
The products named in the same answers as Jira Service Management, over the 57 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Jira Service Management was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Jira Service Management. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 55 of the 57 answers that named Jira Service Management and are not a share of its labels.
Domains cited
atlassian.comYour site38
peoplemanagingpeople.com32
zendesk.com29
featurebase.app25
eesel.ai24
firsthr.app17
hiverhq.com16
siit.io16
guideflow.com15
hr-ai-index.com15
189 of the 227 domain citations in answers naming Jira Service Management came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
atlassian.com ranks 3 on Google for the category's searches. In the answers, Jira Service Management takes 2% of first choices and Zoho Desk takes 19%.ShowHide
Search and answers
atlassian.com ranks 3 on Google for the category's searches. In the answers, Jira Service Management takes 2% of first choices and Zoho Desk takes 19%.
ShowHideIn search
Google, US estimatesPosition for “hr help desk software”
3
Position for “hr service delivery tools”
–
not in the top ten
- Searches for its name, Google
- 6,600 a month (“jira service management”)
- AI search demand for its name, est.
- 188 a month
- Organic visits to its site
- about 4,724,388 a month
- Searches its site ranks for
- 192,288 · 33,627 in the top three
- Sites linking to it
- 137,840
- Paid Google search
- 33 searches its ads show for, about 356 clicks and $5,906 a month (estimate)
In answers
This editionShare of first choices
2%
rank 11 of 108 in HR help desk
Segment leader
19%
Zoho Desk
- First choices
- 7 across its categories
- Named in
- 57 answers
- Its own site cited
- in 55 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on atlassian.com
39,569
subdomains included
Content
6,074
counted in the table below
Documentation
8,766
Product · Integration
107 · 65
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 4,124 | 18 | 2026-09-28 | ||
| Glossary or explainer | 784 | 0 | 2026-04-09 | ||
| Webinar or virtual event | 326 | 0 | 2016-08-11 | ||
| Template or tool | 292 | 0 | 2025-08-18 | ||
| Report or ebook | 249 | undated | |||
| Comparison | 118 | 2 | 2026-09-11 | ||
| Case study | 89 | undated | |||
| Conference or event | 70 | 5 | 2026-10-15 | ||
| Podcast or video | 14 | 4 | 2026-09-16 | ||
| News or press | 8 | 0 | 2022-03-03 |
Most recent
- 2026-10-15Atlassian san francisco bay area presents build ai agents zero code amp get the inside scoop on team 26 europe conference or event
- 2026-09-30Atlassian pasadena presents ai at the speed of live how to lead your digital ensemble conference or event
- 2026-09-29Atlassian boise presents get credentialed rovo fundamentals conference or event
- 2026-09-28Hidden cost manual alignment blog
- 2026-09-28Four gaps strategy outcome blog
- 2026-09-28Strategy shifts organization follow blog
How it is countedHide how it is counted
Every page atlassian.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Jira Service Management
What the judge wrote, as written, with how often. The vendor table decides that these count as Jira Service Management; a claim can dispute any of them.
Jira Service Management (by Atlassian) 2Atlassian (Jira Service Management for HR) 1Atlassian Jira Service Management 1Jira Service Management (Atlassian) 1Jira Service Management (JSM) 1Jira Service Management (JSM) by Atlassian 1
Follow Jira Service Management
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Jira Service Management is its own company.ShowHide
The company
Jira Service Management is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Deliver service at high velocity
- For
- IT professionals
- Free plan or trial
- Get it free trust.atlassian.com
- Not stated on the pages read
- Price, starting price, integrations, certifications, hosting, customers
What Jira Service Management's own pages state, read September 28, 2026: atlassian.com, atlassian.com/software/jira/pricing, trust.atlassian.com, atlassian.com/platform, atlassian.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Jira Service Management's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Jira Service Management, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Jira Service Management by email, built from the raw record of the edition. It shows:
- where Jira Service Management is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Jira Service Management, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.