Small business=heldSince September 2026: 4% → 4%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
4%from 4% in September 2026
Inside the floor by 13 pointsRank 6 → 7 of 102
2 categories · RankedFreshdesk
35Judge labels
5First choices
6Negative labels
13 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
4% in HR help desk for small business buyers
Rank 17 of 108 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 25% of its 8 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business8 of 105
4%12 labels
accepted challenger
Mid-market17 of 108
2%8 labels
under the label threshold
Enterprise4 of 95
4%5 labels
under the label threshold
In hr help desk · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Freshdesk for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| HR help desk and case management | Onboarding and employee experience | 2% | 17 of 108 | 25% | 8 | under 10 labels · led by Zoho Desk at 19% | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| HR AI assistants | Onboarding and employee experience | 0% | 25 of 142 | 0% | 5 | under 10 labels · led by MeBeBot at 21% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Freshdesk held within the floor in all two categories: no change cleared 13 points.
Best category · HR help desk · by segment
Mid-market=heldSince September 2026: 2% → 2%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 13 pointsRank 11 → 12 of 99
Enterprise▲+4Since September 2026: 0% → 4%, +4 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
4%from 0% in September 2026
Inside the floor by 9 pointsRank 77 → 4 of 89
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| HR help desk | 2% | 2% | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 11 → 17 of 108 |
| HR AI assistants | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 25 of 142, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Freshdesk across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Freshdesk across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 1 | 0 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 1 | 2 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.1 Fast | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 2 | 1 | 0 | 3 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 1 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct4 labels1
Paraphrase7 labelsNone
Comparative2 labelsNone
Budget-constrained14 labels3
Scale-constrained4 labels1
Negative4 labelsNone
First choiceAlternativeMentionNegative35 labels in all, every segment counted; 5 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“I'd usually start with Zoho Desk or Freshdesk” GPT-5.4 mini · HR help desk · budget prompt · first choice
“No-code chatbot for HR FAQs starting around $29–$15/month. Good if you want a lightweight, low-cost option” DeepSeek V4 Flash · HR AI assistants · paraphrase prompt · alternative
“Zendesk (Suite) or Freshservice/Freshdesk: These are powerful, industry-standard tools.” Gemini 3.5 Flash · HR help desk · scale prompt · alternative
“an affordable option for small businesses that offers different ways to scale as you grow” Claude Haiku 4.5 · HR help desk · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“such as basic Jira, general Zendesk, or basic Freshdesk\u2014for HR case management without strict, dedicated HR partitions” Muse Glimmer 30B · HR help desk · negative prompt · hard negative
“be cautious: Freshworks has changed its pricing model. The permanent, generous free plan has been replaced by a temporary "Free Program"” Gemini 3.5 Flash · HR help desk · budget prompt · soft negative
Named alongside
The products named in the same answers as Freshdesk, over the 35 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Freshdesk was named but was not.ShowHide
Named alongside
The products named in the same answers as Freshdesk, over the 35 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Freshdesk was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Freshdesk. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 32 of the 35 answers that named Freshdesk and are not a share of its labels.
Domains cited
peoplemanagingpeople.com15
zendesk.com12
atlassian.com11
eesel.ai11
featurebase.app8
firsthr.app8
suptask.com8
selectsoftwarereviews.com7
wotnot.io7
capterra.com6
Ninety-three of the ninety-three domain citations in answers naming Freshdesk came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
freshworks.com ranks 2 on Google for the category's searches. In the answers, Freshdesk takes 2% of first choices and Zoho Desk takes 19%.ShowHide
Search and answers
freshworks.com ranks 2 on Google for the category's searches. In the answers, Freshdesk takes 2% of first choices and Zoho Desk takes 19%.
ShowHideIn search
Google, US estimatesPosition for “hr help desk software”
–
not in the top ten
Position for “hr service delivery tools”
–
not in the top ten
- Searches for its name, Google
- 12,100 a month (“freshdesk”)
- AI search demand for its name, est.
- 391 a month
- Organic visits to its site
- about 111,586 a month
- Searches its site ranks for
- 18,995 · 1,140 in the top three
- Sites linking to it
- 42,554
- Paid Google search
- 30 searches its ads show for, about 436 clicks and $14,486 a month (estimate)
In answers
This editionShare of first choices
2%
rank 17 of 108 in HR help desk
Segment leader
19%
Zoho Desk
- First choices
- 5 across its categories
- Named in
- 35 answers
- Its own site cited
- in 32 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on freshworks.com
5,924
subdomains included
Content
893
counted in the table below
Documentation
2,139
Product · Integration
53 · 20
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Case study | 258 | 54 | 2026-09-24 | ||
| Conference or event | 165 | 7 | 2026-09-24 | ||
| News or press | 162 | 18 | 2026-09-24 | ||
| Comparison | 107 | 4 | 2026-09-24 | ||
| Webinar or virtual event | 64 | 1 | 2026-07-30 | ||
| Blog | 63 | 5 | 2026-09-24 | ||
| Report or ebook | 30 | 3 | 2026-09-24 | ||
| Glossary or explainer | 23 | 2 | 2026-09-24 | ||
| Template or tool | 18 | 0 | 2026-01-07 | ||
| Podcast or video | 3 | 1 | 2026-09-24 |
Most recent
- 2026-09-24Freshworks launches new partner program with expanded reseller and services offerings news or press
- 2026-09-24Freshworks reports first quarter 2025 results news or press
- 2026-09-24Freshworks reports fourth quarter and full year 2024 results news or press
- 2026-09-24Freshworks and unisys join forces to transform it service management for mid market and enterprise companies news or press
- 2026-09-24Freshworks reports third quarter 2024 results news or press
- 2026-09-24Piracanjuba selects freshworks to transform service management across enterprise news or press
Events in person
Upcoming
- October 21, 2026An Executive Dinner at Bourbon Steak with FreshworksBourbon Steak Orlando, Walt Disney World Dolphin Hotel 1500 Epcot Resorts Blvd., Lake Buena Vista, FL 32830, Lake Buena Vista · hosts
- October 22, 2026Refresh Roadshow Chicago 2026Odyssey Chicago River, Chicago · hosts
- November 12, 2026What's New in FreshserviceVirtual · hosts
Last twelve months
- November 19, 2025Freshworks User Network - New York - Annual Meetup 2025A+E Networks, New York, US · hosted
- October 23, 2025Freshworks User Network Meetup - Toronto 2025The Joneses, Toronto, US · hosted
As the event pages on freshworks.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page freshworks.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Freshdesk
What the judge wrote, as written, with how often. The vendor table decides that these count as Freshdesk; a claim can dispute any of them.
Freshdesk/WotNot 1
Follow Freshdesk
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Freshdesk is its own company.ShowHide
The company
Freshdesk is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Scale your support, not your costs
- For
- CISO; security architect; privacy officer; procurement
- Free plan or trial
- Start for free freshworks.com
- Certifications
- ISO/IEC 27001:2022ISO/IEC 27701:2019SOC 3SOC 2 Type 2Cyber EssentialsCyber Essentials PlusTX-RAMPCCPA
- Customers named
- Bahamas GovernmentBangor Savings Bank
- Not stated on the pages read
- Price, starting price, integrations, hosting
What Freshdesk's own pages state, read September 28, 2026: freshworks.com, freshworks.com/pricing, trust.freshworks.com, freshworks.com/products, freshworks.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Freshdesk's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Freshdesk, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Freshdesk by email, built from the raw record of the edition. It shows:
- where Freshdesk is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Freshdesk, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.