Small businessnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 93 of 118, unchanged
Qualtrics · 2 categories · Named, not rankedQualtrics XM
9Judge labels
2First choices
3Negative labels
7 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Standing
2 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Qualtrics XM was named 2 times in Employee engagement surv and 1 other category, where Culture Amp led with 37%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business103 of 129
0%1 label
under the label threshold
Mid-market56 of 58
0%1 label
under the label threshold
Enterprise7 of 100
4%4 labels
under the label threshold
In employee engagement surv · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Qualtrics XM for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Employee engagement surveys | Onboarding and employee experience | 0% | 56 of 58 | 100% | 1 | under 10 labels · led by Culture Amp at 37% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| People analytics | Workforce planning and analytics | 0% | 74 of 114 | 0% | 1 | under 10 labels · led by Crunchr at 22% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Qualtrics XM held within the floor in all two categories: no change cleared 13 points.
Best category · Employee engagement surv · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 76 → 52 of 53
Enterprise▼−2Since September 2026: 5% → 2%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
2%from 5% in September 2026
Inside the floor by 11 pointsRank 6 → 12 of 96
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Employee engagement surv | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 76 → 56 of 58 |
| People analytics | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 74 of 114, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Qualtrics XM across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Qualtrics XM across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 1 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labels2
Paraphrase2 labelsNone
Comparative2 labelsNone
Budget-constrained1 labelNone
Scale-constrained1 labelNone
Negative0 labelsNone
First choiceAlternativeMentionNegative9 labels in all, every segment counted; 2 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
No positive label carried a quote.
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Overkill for most mid-market; needs a people-analytics team” DeepSeek V4 Flash · Employee engagement surv · direct prompt · soft negative
Named alongside
The products named in the same answers as Qualtrics XM, over the 9 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Qualtrics XM was named but was not.ShowHide
Named alongside
The products named in the same answers as Qualtrics XM, over the 9 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Qualtrics XM was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Qualtrics XM. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 9 of the 9 answers that named Qualtrics XM and are not a share of its labels.
Domains cited
betterworks.com6
culturemonkey.io6
feedbackpulse.com6
workhuman.com5
capterra.com4
eletive.com4
engagedly.com4
peoplemanagingpeople.com4
formgrid.com3
guideflow.com3
Forty-five of the forty-five domain citations in answers naming Qualtrics XM came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
qualtrics.com ranks 2 on Google for the category's searches. In the answers, Qualtrics XM takes 0% of first choices and Culture Amp takes 37%.ShowHide
Search and answers
qualtrics.com ranks 2 on Google for the category's searches. In the answers, Qualtrics XM takes 0% of first choices and Culture Amp takes 37%.
ShowHideIn search
Google, US estimatesPosition for “engagement platforms”
–
not in the top ten
Position for “employee engagement survey platform”
2
- Searches for its name, Google
- 1,600 a month (“qualtrics xm”)
- AI search demand for its name, est.
- 41 a month
- Its company's site
- qualtrics.com shared with Qualtrics's other products; the figures are the site's
- Organic visits to its site
- about 1,028,410 a month
- Searches its site ranks for
- 49,516 · 6,871 in the top three
- Sites linking to it
- 146,721
- Paid Google search
- 1 searches its ads show for, about 2 clicks and $21 a month (estimate)
In answers
This editionShare of first choices
0%
rank 56 of 58 in employee engagement surv
Segment leader
37%
Culture Amp
- First choices
- 2 across its categories
- Named in
- 9 answers
- Its own site cited
- in 9 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Follow Qualtrics XM
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Qualtrics is the company behind Qualtrics XM.ShowHide
The company
Qualtrics is the company behind Qualtrics XM.
ShowHideOn record
Company records- Also from Qualtrics
- Qualtrics 360, Qualtrics EmployeeXM
In its own words
Stated by the vendor, not checked- Positioning
- Drive action across your organization with pre-built experience management programs and projects that anyone in your organization can use.
- For
- anyone in your organization
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting, customers
What Qualtrics XM's own pages state, read September 28, 2026: learn.qualtrics.com/introducing-xm-solutions, learn.qualtrics.com/introducing-xm-solutions-de, learn.qualtrics.com/introducing-xm-solutions-fr, learn.qualtrics.com/introducing-xm-solutions-es, learn.qualtrics.com/introducing-xm-solutions-ja. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Qualtrics XM's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Qualtrics XM, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Qualtrics XM by email, built from the raw record of the edition. It shows:
- where Qualtrics XM is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Qualtrics XM, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.