Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 118 of 118, unchanged
Qualtrics · 3 categories · RankedQualtrics EmployeeXM
94Judge labels
14First choices
32Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
20% in Employee engagement surv for enterprise buyers
Rank 15 of 58 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 36% of its 11 labels there were negative.
What the models named instead of Qualtrics EmployeeXM →By buyer segmentStrongest at enterprise.
Small business129 of 129
0%9 labels
under the label threshold
Mid-market15 of 58
2%11 labels
criticized challenger
Enterprise2 of 100
20%48 labels
accepted challenger
In employee engagement surv · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Qualtrics EmployeeXM for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Employee engagement surveys | Onboarding and employee experience | 2% | 15 of 58 | 36% | 11 | criticized challenger | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| 360 feedback | Performance and talent management | 0% | 59 of 73 | 50% | 4 | under 10 labels · led by Lattice at 34% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| People analytics | Workforce planning and analytics | 0% | 37 of 114 | 0% | 3 | under 10 labels · led by Crunchr at 22% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Qualtrics EmployeeXM held within the floor in all three categories: no change cleared 13 points.
Best category · Employee engagement surv · by segment
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 11 pointsRank 45 → 14 of 53
Enterprise▼−1Since September 2026: 23% → 22%, −1 point. Inside the 13-point floor: within noise. Read over the models both editions asked.
22%from 23% in September 2026
Inside the floor by 12 pointsRank 2 of 96, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Employee engagement surv | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 45 → 15 of 58 |
| 360 feedback | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 71 → 59 of 73 |
| People analytics | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 70 → 37 of 114 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Qualtrics EmployeeXM across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Qualtrics EmployeeXM across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 3 | 0 | 0 | 3 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 2 | 3 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.1 Fast | 0 | 0 | 1 | 1 | 2 |
| Mistral Small | 0 | 0 | 0 | 1 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 2 | 3 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 1 | 1 | 0 | 0 | 2 |
| MiniMax M2.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct17 labels6
Paraphrase18 labels4
Comparative19 labels4not counted in share
Budget-constrained13 labels2
Scale-constrained16 labels2
Negative11 labelsNone
First choiceAlternativeMentionNegative94 labels in all, every segment counted; 14 of the 18 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“platforms like Culture Amp, Lattice, and Qualtrics often provide the best balance of features and support” GLM 4.7 FlashX · Employee engagement surv · scale prompt · first choice
“if you need deeper survey logic, more advanced research-style analytics, or you're closer to enterprise complexity” GPT-5.4 mini · Employee engagement surv · direct prompt · alternative
“if you need enterprise-grade analytics ... and you're okay with more complexity” GPT-5.4 mini · Employee engagement surv · paraphrase prompt · alternative
“Qualtrics (Enterprise-grade but scalable) - Industry leader with robust analytics” MiniMax M2.5 · Employee engagement surv · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid platforms like Culture Amp, Leapsome, or Qualtrics” DeepSeek V4 Flash · Employee engagement surv · budget prompt · hard negative
“enterprise tools like this are often flagged for complexity and cost for small/medium teams” DeepSeek V4 Flash · 360 feedback · negative prompt · soft negative
“you cannot afford to spend months on enterprise implementation (like Qualtrics)” Gemini 3.5 Flash · Employee engagement surv · direct prompt · soft negative
“Rather than paying for enterprise-level suites like Culture Amp or Qualtrics” Gemini 3.5 Flash · Employee engagement surv · budget prompt · soft negative
Named alongside
The products named in the same answers as Qualtrics EmployeeXM, over the 94 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Qualtrics EmployeeXM was named but was not.ShowHide
Named alongside
The products named in the same answers as Qualtrics EmployeeXM, over the 94 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Qualtrics EmployeeXM was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Qualtrics EmployeeXM. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 90 of the 94 answers that named Qualtrics EmployeeXM and are not a share of its labels.
Domains cited
feedbackpulse.com45
betterworks.com37
workhuman.com30
capterra.com29
culturemonkey.io29
engagedly.com26
hrcloud.com25
eletive.com22
peoplemanagingpeople.com22
g2.com20
285 of the 285 domain citations in answers naming Qualtrics EmployeeXM came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
qualtrics.com ranks 2 on Google for the category's searches. In the answers, Qualtrics EmployeeXM takes 2% of first choices and Culture Amp takes 37%.ShowHide
Search and answers
qualtrics.com ranks 2 on Google for the category's searches. In the answers, Qualtrics EmployeeXM takes 2% of first choices and Culture Amp takes 37%.
ShowHideIn search
Google, US estimatesPosition for “engagement platforms”
–
not in the top ten
Position for “employee engagement survey platform”
2
- Searches for its name, Google
- 40 a month (“qualtrics employeexm”)
- AI search demand for its name, est.
- 0 a month
- Its company's site
- qualtrics.com shared with Qualtrics's other products; the figures are the site's
- Organic visits to its site
- about 1,028,410 a month
- Searches its site ranks for
- 49,516 · 6,871 in the top three
- Sites linking to it
- 146,721
- Paid Google search
- 1 searches its ads show for, about 2 clicks and $21 a month (estimate)
In answers
This editionShare of first choices
2%
rank 15 of 58 in employee engagement surv
Segment leader
37%
Culture Amp
- First choices
- 14 across its categories
- Named in
- 94 answers
- Its own site cited
- in 90 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Qualtrics EmployeeXM
What the judge wrote, as written, with how often. The vendor table decides that these count as Qualtrics EmployeeXM; a claim can dispute any of them.
Qualtrics 10Qualtrics Employee Experience 6Qualtrics (XM) 1Qualtrics EmployeeXM 360 1
Follow Qualtrics EmployeeXM
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Qualtrics is the company behind Qualtrics EmployeeXM.ShowHide
The company
Qualtrics is the company behind Qualtrics EmployeeXM.
ShowHideOn record
Company records- Also from Qualtrics
- Qualtrics 360, Qualtrics XM
In its own words
Stated by the vendor, not checked- Positioning
- XM for Employee Experience Expert Capstone
- For
- Experienced User
- Price stated
- $500 USD learn.qualtrics.com/employeexm-expert-capstone-fr
- Starting price
- 500 learn.qualtrics.com/employeexm-expert-capstone-fr
- Certifications
- CertificationsXM For Employee Experience Expert Certification
- Not stated on the pages read
- Free plan or trial, integrations, hosting, customers
What Qualtrics EmployeeXM's own pages state, read September 28, 2026: learn.qualtrics.com/exm-exit-survey-solution, learn.qualtrics.com/employeexm-expert-capstone, learn.qualtrics.com/employeexm-expert-capstone-fr, learn.qualtrics.com/employeexm-expert-capstone-es, learn.qualtrics.com/employeexm-expert-capstone-de. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Qualtrics EmployeeXM's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Qualtrics EmployeeXM, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Qualtrics EmployeeXM by email, built from the raw record of the edition. It shows:
- where Qualtrics EmployeeXM is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Qualtrics EmployeeXM, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.