Small business▲+4Since September 2026: 7% → 11%, +4 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
11%from 7% in September 2026
Inside the floor by 9 pointsRank 3 → 4 of 58
2 categories · RankedProfit.co
118Judge labels
19First choices
19Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
13% in Goals and OKRs for enterprise buyers
Rank 5 of 68 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 9% of its 34 labels there were negative.
What the models named instead of Profit.co →By buyer segmentRead the same way at every buyer size.
Small business4 of 63
9%30 labels
criticized challenger
Mid-market5 of 68
7%34 labels
accepted challenger
Enterprise3 of 61
13%43 labels
accepted challenger
In goals and okrs · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Profit.co for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Goals and OKRs | Performance and talent management | 7% | 5 of 68 | 9% | 34 | accepted challenger | ▲+2Since September 2026: 7% → 9%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Performance management | Performance and talent management | 4% | 8 of 85 | 0% | 5 | under 10 labels · led by Lattice at 43% | ▲+4Since September 2026: 0% → 4%, +4 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Profit.co held within the floor in all two categories: no change cleared 13 points.
Best category · Goals and OKRs · by segment
Mid-market▲+2Since September 2026: 7% → 9%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
9%from 7% in September 2026
Inside the floor by 11 pointsRank 6 → 5 of 62
Enterprise▲+2Since September 2026: 14% → 16%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
16%from 14% in September 2026
Inside the floor by 11 pointsRank 3 of 54, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Performance management | 0% | 4% | ▲+4Since September 2026: 0% → 4%, +4 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 15 → 8 of 85 |
| Goals and OKRs | 7% | 9% | ▲+2Since September 2026: 7% → 9%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 6 → 5 of 68 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Profit.co across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Profit.co across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 1 | 3 |
| GPT-5.4 mini | 1 | 1 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 2 | 1 | 0 | 3 |
| Perplexity Sonar | 0 | 0 | 2 | 0 | 2 |
| Grok 4.1 Fast | 0 | 3 | 3 | 0 | 6 |
| Mistral Small | 0 | 0 | 2 | 0 | 2 |
| DeepSeek V4 Flash | 1 | 2 | 0 | 1 | 4 |
| Llama 4 Maverick | 1 | 0 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 1 | 2 | 1 | 1 | 5 |
| GLM 4.7 FlashX | 2 | 1 | 0 | 0 | 3 |
| MiniMax M2.5 | 1 | 1 | 1 | 0 | 3 |
| GPT-6 Luna | 0 | 2 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct32 labels4
Paraphrase12 labels2
Comparative26 labels1not counted in share
Budget-constrained20 labels11
Scale-constrained9 labels2
Negative19 labels1not counted in share
First choiceAlternativeMentionNegative118 labels in all, every segment counted; 19 of the 21 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Choose Profit.co if you want a dedicated OKR platform with no user limits on the free plan” Kimi K2 · Goals and OKRs · budget prompt · first choice
“permanently free with unlimited OKRs and users, which makes it the strongest no-cost option” GPT-5.4 mini · Goals and OKRs · budget prompt · first choice
“Best Overall (Free for up to 5 users): Profit.co ... Profit.co is the strongest option.” GLM 4.7 FlashX · Goals and OKRs · budget prompt · first choice
“Profit.co if you want completely free with no limitations” MiniMax M2.5 · Goals and OKRs · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“The platform feels slow, basic operations like bulk editing goals require too many clicks, the UI is cluttered” Claude Haiku 4.5 · Goals and OKRs · negative prompt · soft negative
“Some reviewers note a slow, cluttered UI despite robust features.” Kimi K2 · Goals and OKRs · negative prompt · soft negative
“UI can be cluttered and slower” DeepSeek V4 Flash · Goals and OKRs · comparative prompt · soft negative
Named alongside
The products named in the same answers as Profit.co, over the 118 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Profit.co was named but was not.ShowHide
Named alongside
The products named in the same answers as Profit.co, over the 118 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Profit.co was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Profit.co. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 117 of the 118 answers that named Profit.co and are not a share of its labels.
Domains cited
tability.io81
profit.coYour site76
okrstool.com70
mooncamp.com64
guideflow.com47
peoplemanagingpeople.com43
workboard.com43
resources.rework.com39
okrinstitute.org32
ones.com32
451 of the 527 domain citations in answers naming Profit.co came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
profit.co is not in Google's top ten for any of the category's searches. In the answers, Profit.co takes 7% of first choices and Perdoo takes 24%.ShowHide
Search and answers
profit.co is not in Google's top ten for any of the category's searches. In the answers, Profit.co takes 7% of first choices and Perdoo takes 24%.
ShowHideIn search
Google, US estimatesPosition for “okr tools”
–
not in the top ten
Position for “okr software”
–
not in the top ten
- Searches for its name, Google
- 590 a month (“profit.co”)
- AI search demand for its name, est.
- 0 a month
- Organic visits to its site
- about 28,000 a month
- Searches its site ranks for
- 12,389 · 274 in the top three
- Sites linking to it
- 3,935
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
7%
rank 5 of 68 in goals and okrs
Segment leader
24%
Perdoo
- First choices
- 19 across its categories
- Named in
- 118 answers
- Its own site cited
- in 117 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on profit.co
2,871
subdomains included
Content
2,164
counted in the table below
Documentation
0
Product · Integration
17 · 112
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,636 | undated | Performance management, Goals and OKRs | ||
| Comparison | 167 | 19 | 2026-09-21 | Performance management, Goals and OKRs | |
| Case study | 119 | 0 | 2026-05-28 | Performance management, Goals and OKRs | |
| Glossary or explainer | 114 | 13 | 2026-09-25 | Performance management, People analytics | |
| Webinar or virtual event | 77 | 0 | 2026-03-03 | Performance management | |
| Report or ebook | 40 | 6 | 2026-09-02 | Performance management | |
| Template or tool | 6 | 1 | 2026-07-07 | ||
| Conference or event | 2 | undated | |||
| News or press | 2 | 1 | 2026-09-03 | ||
| Podcast or video | 1 | 0 | 2023-03-24 |
Most recent
- 2026-09-25What is goal alignment software glossary or explainer
- 2026-09-22What is an okr tool definition features how it works glossary or explainer
- 2026-09-21Profit co vs bsc designer which balanced scorecard tool is right for strategy leaders comparison
- 2026-09-18What is strategic portfolio management and why most project investments miss the point glossary or explainer
- 2026-09-18What is project prioritisation why most teams get it wrong glossary or explainer
- 2026-09-18What is portfolio governance a framework for strategic project decisions glossary or explainer
How it is countedHide how it is counted
Every page profit.co exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Profit.co
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Profit.co is its own company.ShowHide
The company
Profit.co is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- AI-Powered Strategy Execution Platform
- For
- organizations
- Price stated
- Pricing is based on the number of users and modules included in your plan. profit.co
- Free plan or trial
- free 30-day trial with full feature access and no credit card required profit.co
- Integrations claimed
- 100 profit.co · 80 profit.co/pricing pages disagree
- Certifications
- SOC 2 Type IIISO 27001:2022HIPAAGDPRSOC 2
- Hosting
- USEUMiddle EastKSAmulti-regionon-premises
- Customers named
- TOYOTA Connected India Pvt LtdIntuitive SurgicalTata ElxsiREHAU AmericasDerivSunTec Business SolutionsLead ForensicsGovTech Singapore
- Not stated on the pages read
- Starting price
What Profit.co's own pages state, read September 28, 2026: profit.co, profit.co/pricing, profit.co/lp/product, profit.co/customer-stories, profit.co/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Profit.co's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Profit.co, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Profit.co by email, built from the raw record of the edition. It shows:
- where Profit.co is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Profit.co, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.