Small business▲+4Since September 2026: 2% → 6%, +4 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
6%from 2% in September 2026
Inside the floor by 9 pointsRank 10 → 5 of 58
1 category · RankedMooncamp
71Judge labels
7First choices
6Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
7% in Goals and OKRs for mid-market buyers
Rank 6 of 68 in the mid-market standingaccepted challenger
3 of 14 models made it the first choice on the direct prompt; 4% of its 26 labels there were negative.
What the models named instead of Mooncamp →By buyer segmentRead the same way at every buyer size.
Small business5 of 63
5%20 labels
accepted challenger
Mid-market6 of 68
7%26 labels
accepted challenger
Enterprise10 of 61
0%25 labels
accepted challenger
In goals and okrs · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Mooncamp for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Goals and OKRs | Performance and talent management | 7% | 6 of 68 | 4% | 26 | accepted challenger | ▼−5Since September 2026: 11% → 7%, −5 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Mooncamp held within the floor in its one category: no change cleared 13 points.
Best category · Goals and OKRs · by segment
Mid-market▼−5Since September 2026: 11% → 7%, −5 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
7%from 11% in September 2026
Inside the floor by 8 pointsRank 3 → 6 of 62
Enterprise▼−6Since September 2026: 6% → 0%, −6 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 6% in September 2026
Inside the floor by 7 pointsRank 5 → 9 of 54
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Goals and OKRs | 11% | 7% | ▼−5Since September 2026: 11% → 7%, −5 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 3 → 6 of 68 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Mooncamp across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Mooncamp across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 1 | 0 | 0 | 3 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 2 | 0 | 0 | 2 |
| Perplexity Sonar | 0 | 1 | 1 | 0 | 2 |
| Grok 4.1 Fast | 0 | 2 | 1 | 0 | 3 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 3 | 1 | 1 | 5 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 1 | 0 | 0 | 0 | 1 |
| Kimi K2 | 0 | 2 | 1 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 1 | 1 | 1 | 0 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct21 labels4
Paraphrase8 labels2
Comparative17 labelsNone
Budget-constrained6 labelsNone
Scale-constrained13 labels1
Negative6 labelsNone
First choiceAlternativeMentionNegative71 labels in all, every segment counted; 7 of the 7 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Mooncamp is an OKR and strategy execution platform built for mid-market and enterprise organizations” Claude Haiku 4.5 · Goals and OKRs · direct prompt · first choice
“Mooncamp is the most frequently recommended mid-market/enterprise specialist” Muse Glimmer 30B · Goals and OKRs · direct prompt · first choice
“Mooncamp and Perdoo are currently considered the top choices” Qwen 3.7 Flash · Goals and OKRs · direct prompt · first choice
“## Top Recommendation: Mooncamp” Claude Haiku 4.5 · Goals and OKRs · paraphrase prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Mooncamp — only 2 reviews on Gartner” DeepSeek V4 Flash · Goals and OKRs · negative prompt · soft negative
Named alongside
The products named in the same answers as Mooncamp, over the 71 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Mooncamp was named but was not.ShowHide
Named alongside
The products named in the same answers as Mooncamp, over the 71 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Mooncamp was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Mooncamp. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 71 of the 71 answers that named Mooncamp and are not a share of its labels.
Domains cited
tability.io62
okrstool.com53
mooncamp.comYour site51
guideflow.com41
profit.co38
peoplemanagingpeople.com31
resources.rework.com29
okrinstitute.org27
workboard.com24
teamflect.com21
326 of the 377 domain citations in answers naming Mooncamp came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
mooncamp.com ranks first on Google for the category's searches. In the answers, Mooncamp takes 7% of first choices and Perdoo takes 24%.ShowHide
Search and answers
mooncamp.com ranks first on Google for the category's searches. In the answers, Mooncamp takes 7% of first choices and Perdoo takes 24%.
ShowHideIn search
Google, US estimatesPosition for “okr tools”
5
Position for “okr software”
1
- Searches for its name, Google
- 720 a month (“mooncamp”)
- AI search demand for its name, est.
- 0 a month
- Organic visits to its site
- about 58,678 a month
- Searches its site ranks for
- 5,412 · 466 in the top three
- Sites linking to it
- 2,119
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US
In answers
This editionShare of first choices
7%
rank 6 of 68 in goals and okrs
Segment leader
24%
Perdoo
- First choices
- 7 across its categories
- Named in
- 71 answers
- Its own site cited
- in 71 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on mooncamp.com
307
subdomains included
Content
213
counted in the table below
Documentation
0
Product · Integration
6 · 38
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 78 | 0 | 2024-11-13 | ||
| Blog | 72 | 7 | 2026-08-23 | Goals and OKRs, Performance management | |
| Comparison | 47 | 1 | 2026-07-08 | ||
| Case study | 10 | undated | |||
| Template or tool | 3 | 0 | 2022-12-14 | ||
| Webinar or virtual event | 1 | undated | |||
| Conference or event | 1 | 0 | 2023-05-02 | ||
| Report or ebook | 1 | 1 | 2026-08-17 |
Most recent
- 2026-08-23Measure what matters book summary blog
- 2026-08-23The art of war book summary blog
- 2026-08-20High output management book summary blog
- 2026-08-18The goal book summary blog
- 2026-08-18The hard thing about hard things book summary blog
- 2026-08-18The lean startup book summary blog
How it is countedHide how it is counted
Every page mooncamp.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Mooncamp
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Mooncamp is its own company.ShowHide
The company
Mooncamp is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- OKR & Strategy Execution Software for modern companies
- For
- modern companies
- Price stated
- Essential: €7 per user per month billed annually; Professional: €10 per user per month billed annually; Enterprise: Talk to us mooncamp.com/pricing
- Starting price
- €7 per user per month billed annually mooncamp.com/pricing
- Free plan or trial
- Try for free mooncamp.com
- Certifications
- GDPRISO 27001
- Hosting
- GermanyEuropean data centers
- Customers named
- Meet the PeopleCapgemini InventVfB StuttgartRadisson Hotel GroupAthletic ClubRadisson HotelsCovestroVZ Depotbank
- Not stated on the pages read
- Integrations
What Mooncamp's own pages state, read September 28, 2026: mooncamp.com, mooncamp.com/pricing, mooncamp.com/security, mooncamp.com/solutions/soccer-clubs, mooncamp.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Mooncamp's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Mooncamp, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Mooncamp by email, built from the raw record of the edition. It shows:
- where Mooncamp is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Mooncamp, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.