Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 45 → 78 of 89
2 categories · RankedFirstup
45Judge labels
1First choices
6Negative labels
12 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
2% in Internal communications for enterprise buyers
Rank 19 of 106 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 17% of its 12 labels there were negative.
What the models named instead of Firstup →By buyer segmentRead the same way at every buyer size.
Small business79 of 90
0%6 labels
under the label threshold
Mid-market19 of 106
0%12 labels
accepted challenger
Enterprise18 of 91
0%11 labels
accepted challenger
In frontline employee apps · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Firstup for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Frontline employee apps | Onboarding and employee experience | 0% | 19 of 106 | 17% | 12 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Internal communications and intranet | Onboarding and employee experience | 0% | 30 of 86 | 0% | 4 | under 10 labels · led by Microsoft Teams at 14% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Firstup held within the floor in all two categories: no change cleared 13 points.
Best category · Frontline employee apps · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 15 → 18 of 100
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 18 → 16 of 82
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Frontline employee apps | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 15 → 19 of 106 |
| Internal communications | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 29 → 30 of 86 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Firstup across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Firstup across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 2 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 1 | 2 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.1 Fast | 0 | 0 | 1 | 1 | 2 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct12 labelsNone
Paraphrase4 labels1
Comparative19 labelsNone
Budget-constrained2 labelsNone
Scale-constrained5 labelsNone
Negative3 labelsNone
First choiceAlternativeMentionNegative45 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Staffbase and Firstup are "intranet-first" platforms... excellent at ensuring a factory floor worker sees a completely different set of news” Gemini 3.5 Flash · Frontline employee apps · comparative prompt · alternative
“Beekeeper, Staffbase, Firstup – lead on standalone frontline apps.” Muse Glimmer 30B · Frontline employee apps · comparative prompt · alternative
“HubEngage or Firstup are excellent choices” GLM 4.7 FlashX · Internal communications · paraphrase prompt · alternative
“Enterprise publishing and crisis communications” GLM 4.7 FlashX · Frontline employee apps · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“enterprise-only like Firstup (overkill/costly)” Grok 4.1 Fast · Frontline employee apps · direct prompt · hard negative
“high implementation costs, complex governance structures... more work than they are worth” Gemini 3.5 Flash · Frontline employee apps · direct prompt · soft negative
Named alongside
The products named in the same answers as Firstup, over the 45 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Firstup was named but was not.ShowHide
Named alongside
The products named in the same answers as Firstup, over the 45 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Firstup was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Firstup. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 43 of the 45 answers that named Firstup and are not a share of its labels.
Domains cited
mangoapps.com27
joinblink.com24
guideflow.com21
staffbase.com21
oak.com19
agilityportal.io16
turnonwork.com15
changeengine.com14
hr-ai-index.com13
workvivo.com13
183 of the 183 domain citations in answers naming Firstup came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
firstup.io is not in Google's top ten for any of the category's searches. In the answers, Firstup takes 0% of first choices and Connecteam takes 49%.ShowHide
Search and answers
firstup.io is not in Google's top ten for any of the category's searches. In the answers, Firstup takes 0% of first choices and Connecteam takes 49%.
ShowHideIn search
Google, US estimatesPosition for “frontline apps”
–
not in the top ten
Position for “frontline employee communication app”
–
not in the top ten
- Searches for its name, Google
- 6,600 a month (“firstup”)
- AI search demand for its name, est.
- 55 a month
- Organic visits to its site
- about 52,794 a month
- Searches its site ranks for
- 3,700 · 495 in the top three
- Sites linking to it
- 3,516
- Paid Google search
- 2 searches its ads show for, about 5 clicks and $307 a month (estimate)
In answers
This editionShare of first choices
0%
rank 19 of 106 in frontline employee apps
Segment leader
49%
Connecteam
- First choices
- 1 across its categories
- Named in
- 45 answers
- Its own site cited
- in 43 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on firstup.io
895
subdomains included
Content
595
counted in the table below
Documentation
1
Product · Integration
32 · 1
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 412 | undated | Internal communications, People analytics | ||
| Webinar or virtual event | 69 | undated | HRIS and HCM platforms | ||
| Case study | 40 | undated | |||
| News or press | 37 | undated | |||
| Conference or event | 15 | undated | |||
| Report or ebook | 6 | undated | |||
| Glossary or explainer | 6 | undated | |||
| Comparison | 5 | undated | |||
| Template or tool | 4 | undated | |||
| Podcast or video | 1 | undated |
How it is countedHide how it is counted
Every page firstup.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Firstup
What the judge wrote, as written, with how often. The vendor table decides that these count as Firstup; a claim can dispute any of them.
Staffbase & Firstup 1
Follow Firstup
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Firstup is its own company.ShowHide
The company
Firstup is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- The intelligent communication platform
- For
- organizations with their entire workforce
- Price stated
- Pricing firstup.io
- Integrations claimed
- 250 firstup.io
- Certifications
- SOC 2 Type 2 CompliantGDPR Compliance: with our obligations as a data processorCalifornia Consumer Privacy Act (CCPA)ISO 27001 Certified
- Hosting
- 42 zones across 16 geographic regions
- Customers named
- BoeingColgate-PalmoliveDowProvidenceTescoToyotaSwissportAGCO
- Not stated on the pages read
- Starting price, free plan or trial
What Firstup's own pages state, read September 28, 2026: firstup.io, firstup.io/pricing, firstup.io/company/security, firstup.io/platform, firstup.io/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Firstup's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Firstup, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Firstup by email, built from the raw record of the edition. It shows:
- where Firstup is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Firstup, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.