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Index › Products › SurveySparrow · October 2026 Edition
2 categories · Ranked

SurveySparrow

19Judge labels
1First choices
5Negative labels
11 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
0% in Employee engagement surv for mid-market buyers
Rank 23 of 58 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 17% of its 6 labels there were negative.
By buyer segmentRead the same way at every buyer size.
In employee engagement surv · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named SurveySparrow for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Employee engagement surveysOnboarding and employee experience0%23 of 5817%6under 10 labels · led by Culture Amp at 37%▼−2Since September 2026: 2% → 0%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
360 feedbackPerformance and talent management0%61 of 7350%4under 10 labels · led by Lattice at 34%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, SurveySparrow held within the floor in all two categories: no change cleared 13 points.

Best category · Employee engagement surv · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 13 → 35 of 118
Mid-market▼−2Since September 2026: 2% → 0%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 11 pointsRank 9 → 22 of 53
EnterprisenewNew since September 2026: not ranked then, 2% now.
2%from 0% in September 2026
Inside the floor by 11 pointsRank 11 of 96, unchanged

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Employee engagement surv2%0%▼−2Since September 2026: 2% → 0%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.Within noiseRank 9 → 23 of 58
360 feedback0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.Within noiseRank 20 → 61 of 73

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated SurveySparrow across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500011
GPT-5.4 mini01001
Gemini 3.5 Flash00000
Perplexity Sonar01102
Grok 4.1 Fast00101
Mistral Small01023
DeepSeek V4 Flash01001
Llama 4 Maverick00000
Qwen 3.7 Flash00101
Kimi K200000
GLM 4.7 FlashX00000
MiniMax M2.500000
GPT-6 Luna00000
Muse Glimmer 30B00000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase5 labels1
Comparative3 labels2not counted in share
Budget-constrained6 labelsNone
Scale-constrained1 labelNone
Negative4 labelsNone
First choiceAlternativeMentionNegative19 labels in all, every segment counted; 1 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Their Essentials plan is designed for small teams and costs $49/month, providing a cost-effective way” Mistral Small · Employee engagement surv · budget prompt · alternative
“a viable low-cost general alternative starting at $49/month for small teams” Perplexity Sonar · Employee engagement surv · budget prompt · alternative
“Small budget, want nicer UX and survey automation: SurveySparrow” GPT-5.4 mini · Employee engagement surv · budget prompt · alternative
“Affordable and simple → SurveySparrow or Trakstar” DeepSeek V4 Flash · 360 feedback · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“they typically lack proper anonymity controls and meaningful reporting capabilities required for effective 360 feedback” Mistral Small · 360 feedback · negative prompt · hard negative
“SurveySparrow users report technical difficulties, the mobile user experience could be improved, and customer support may be limited.” Claude Haiku 4.5 · 360 feedback · negative prompt · soft negative
“Pricing is competitive, but may require more setup for advanced analytics” Mistral Small · Employee engagement surv · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as SurveySparrow, over the 19 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and SurveySparrow was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Workleap Officevibe8 of 193Not among the top eight
Leapsome6 of 192Not among the top eight
15Five Engage6 of 190Not among the top eight
Culture Amp5 of 190Not among the top eight
Jotform5 of 190Not among the top eight
Lattice5 of 190Not among the top eight
SurveyMonkey5 of 190Not among the top eight
Betterworks4 of 190Not among the top eight
Bonusly4 of 190Not among the top eight
Qualtrics 360 Development4 of 190Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named SurveySparrow. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 19 of the 19 answers that named SurveySparrow and are not a share of its labels.

Domains cited

betterworks.com10
firsthr.app9
feedbackpulse.com8
learn.g2.com7
peoplemanagingpeople.com7
surveysparrow.comYour site7
workhuman.com7
engagedly.com6
qualaroo.com6
teamflect.com6

Sixty-six of the seventy-three domain citations in answers naming SurveySparrow came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

surveysparrow.com ranks 2 on Google for the category's searches. In the answers, SurveySparrow takes 0% of first choices and Culture Amp takes 37%.
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In search

Google, US estimates
Position for “engagement platforms”
–
not in the top ten
Position for “employee engagement survey platform”
–
not in the top ten
Searches for its name, Google
1,900 a month (“surveysparrow”)
AI search demand for its name, est.
17 a month
Organic visits to its site
about 246,819 a month
Searches its site ranks for
28,343 · 423 in the top three
Sites linking to it
8,507
Paid Google search
2 searches its ads show for, about 1 clicks and $0 a month (estimate)
Ads on GoogleDetailLess
83 ads · 68 text, 9 video, 6 image · 43 shown in the last 30 days

First shown October 2022, as SurveySparrow, Inc., verified. Ads started 2025-10 to 2026-09: 26 in the year, 57 before. 3 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 23 of 58 in employee engagement surv
Segment leader
37%
Culture Amp
First choices
1 across its categories
Named in
19 answers
Its own site cited
in 19 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on surveysparrow.com
5,381
subdomains included
Content
2,622
counted in the table below
Documentation
1,020
Product · Integration
41 · 263
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Template or tool1,095undated
Blog1,07112026-09-19
Comparison15502026-04-22
Conference or event7502023-05-22
Case study73undated
Glossary or explainer6702025-08-01
Webinar or virtual event53undated
Report or ebook1702020-09-28
News or press16undated

Events in person

Last twelve months
  • November 18, 2025CX CircleYacht Harbor, San Francisco, USA · hosted

As the event pages on surveysparrow.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page surveysparrow.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as SurveySparrow

What the judge wrote, as written, with how often. The vendor table decides that these count as SurveySparrow; a claim can dispute any of them.
SurveySparrow Essentials 1

Follow SurveySparrow

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

SurveySparrow is its own company.
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In its own words

Stated by the vendor, not checked
Positioning
AI-Powered Customer Feedback Platform
For
customers
Price stated
Free plan available · No credit card required surveysparrow.com
Starting price
19 surveysparrow.com/pricing
Free plan or trial
Free plan available · No credit card required surveysparrow.com
Integrations claimed
25 surveysparrow.com/pricing
Certifications
Aicpa Soc 2ISOHIPAAGDPRStar Level OnePCI Service Provider Level 1SOC 2 Type IIISO/IEC 27001
Customers named
DecathlonTata DigitalMeeshoPechanga ResortSouth Sydney RabbitohsSellThruQuality RoofingTarkett
Not stated on the pages read
Hosting

What SurveySparrow's own pages state, read September 28, 2026: surveysparrow.com, surveysparrow.com/pricing, surveysparrow.com/legal/security, surveysparrow.com/features, surveysparrow.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when SurveySparrow's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as SurveySparrow, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for SurveySparrow by email, built from the raw record of the edition. It shows:

  • where SurveySparrow is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name SurveySparrow, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at surveysparrow.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.