Small business▲+6Since September 2026: 5% → 11%, +6 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
11%from 5% in September 2026
Inside the floor by 7 pointsRank 6 → 3 of 83
7 categories · RankedNotion
98Judge labels
7First choices
19Negative labels
13 / 14Models named it
7Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
9% in Internal communications for small business buyers
Rank 21 of 86 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 17% of its 12 labels there were negative.
What the models named instead of Notion →By buyer segmentRead the same way at every buyer size.
Small business4 of 87
9%25 labels
accepted challenger
Mid-market21 of 86
0%12 labels
accepted challenger
Enterprise84 of 92
0%1 label
under the label threshold
In internal communications · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Notion for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Internal communications and intranet | Onboarding and employee experience | 0% | 21 of 86 | 17% | 12 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Goals and OKRs | Performance and talent management | 0% | 19 of 68 | 0% | 5 | under 10 labels · led by Perdoo at 24% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| HR compliance and policy management | Core HR and payroll | 0% | 97 of 97 | 100% | 3 | under 10 labels · led by Rippling at 19% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Employee onboarding | Onboarding and employee experience | 0% | 47 of 87 | 0% | 1 | under 10 labels · led by Rippling at 25% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Org charts and org design | Workforce planning and analytics | 0% | 68 of 95 | 0% | 1 | under 10 labels · led by ChartHop at 30% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Performance management | Performance and talent management | 0% | 47 of 85 | 0% | 1 | under 10 labels · led by Lattice at 43% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Skills intelligence | Performance and talent management | 0% | 59 of 127 | 0% | 1 | under 10 labels · led by Skills Base at 18% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Notion held within the floor in all seven categories: no change cleared 13 points.
Best category · Internal communications · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 27 → 21 of 83
EnterprisenewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 81 of 87, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Internal communications | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 27 → 21 of 86 |
| Goals and OKRs | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 23 → 19 of 68 |
| HR compliance | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 45 → 97 of 97 |
| Employee onboarding | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 25 → 47 of 87 |
| Org charts | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 34 → 68 of 95 |
| Performance management | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 26 → 47 of 85 |
| Skills intelligence | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 59 of 127, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Notion across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Notion across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 1 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 2 | 2 | 0 | 4 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 1 | 1 | 2 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 6 | 0 | 1 | 7 |
| Kimi K2 | 0 | 1 | 0 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 1 | 1 | 1 | 3 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct10 labels2
Paraphrase15 labelsNone
Comparative15 labels5not counted in share
Budget-constrained25 labels1
Scale-constrained18 labels4
Negative15 labels1not counted in share
First choiceAlternativeMentionNegative98 labels in all, every segment counted; 7 of the 13 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Pair it with a lightweight tool like Notion or Guru to serve as your knowledge base/wiki” Gemini 3.5 Flash · Internal communications · paraphrase prompt · alternative
“The Modern Knowledge Hub: Notion ... increasingly being used as the primary internal comms platform” Qwen 3.7 Flash · Internal communications · paraphrase prompt · alternative
“Notion isn’t a dedicated intranet, but many small teams build their own using wikis” Qwen 3.7 Flash · Internal communications · budget prompt · alternative
“Best If You Already Pay for Them ... consider building a simple OKR system there” Qwen 3.7 Flash · Goals and OKRs · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“flexible, low-cost homes for policy docs... though they lack native e-signature and role-based distribution features” Claude Haiku 4.5 · HR compliance · paraphrase prompt · soft negative
“Low cost, flexible, but lacks built-in compliance & acknowledgment tracking” Kimi K2 · HR compliance · paraphrase prompt · soft negative
“it lacks native "acknowledgment tracking" out of the box” Qwen 3.7 Flash · HR compliance · paraphrase prompt · soft negative
“Free tier available (though designed for individuals)” MiniMax M2.5 · Internal communications · budget prompt · soft negative
Named alongside
The products named in the same answers as Notion, over the 98 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Notion was named but was not.ShowHide
Named alongside
The products named in the same answers as Notion, over the 98 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Notion was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Notion. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 72 of the 98 answers that named Notion and are not a share of its labels.
Domains cited
peoplemanagingpeople.com35
firsthr.app30
learn.g2.com21
g2.com20
softr.io17
workvivo.com17
okrstool.com13
tability.io13
axerosolutions.com12
guideflow.com12
190 of the 190 domain citations in answers naming Notion came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
notion.com is not in Google's top ten for any of the category's searches. In the answers, Notion takes 0% of first choices and Microsoft Teams takes 14%.ShowHide
Search and answers
notion.com is not in Google's top ten for any of the category's searches. In the answers, Notion takes 0% of first choices and Microsoft Teams takes 14%.
ShowHideIn search
Google, US estimatesPosition for “employee intranet”
–
not in the top ten
Position for “intranet platforms”
–
not in the top ten
- Searches for its name, Google
- 673,000 a month (“notion”)
- AI search demand for its name, est.
- 15,608 a month
- Organic visits to its site
- about 1,061,466 a month
- Searches its site ranks for
- 60,939 · 7,480 in the top three
- Sites linking to it
- 77,222
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 21 of 86 in internal communications
Segment leader
14%
Microsoft Teams
- First choices
- 7 across its categories
- Named in
- 98 answers
- Its own site cited
- in 72 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on notion.com
20,086
subdomains included
Content
3,020
counted in the table below
Documentation
263
Product · Integration
77 · 6
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Template or tool | 2,082 | 0 | 2022-05-09 | ||
| Blog | 551 | 8 | 2026-09-24 | ||
| Report or ebook | 207 | undated | |||
| Case study | 96 | 17 | 2026-09-27 | ||
| Webinar or virtual event | 41 | undated | |||
| Comparison | 22 | 0 | 2023-09-15 | ||
| Glossary or explainer | 16 | 0 | 2023-07-27 | ||
| Conference or event | 5 | 0 | 2024-10-24 |
Most recent
- 2026-09-27Faire case study
- 2026-09-24Meet (again) Max Schoening, Notion's new CTO blog
- 2026-09-23Equals case study
- 2026-09-22Unspun case study
- 2026-09-18How Notion handles concurrent editing with CRDTs blog
- 2026-09-17A skills library for every agent blog
How it is countedHide how it is counted
Every page notion.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Notion
What the judge wrote, as written, with how often. The vendor table decides that these count as Notion; a claim can dispute any of them.
Asana / ClickUp / Notion 1Google Sheets/Notion/Trello 1Notion Enterprise 1
Follow Notion
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Notion is its own company.ShowHide
The company
Notion is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- The AI workspace that works for you.
- For
- teams
- Price stated
- Free, Plus, Business, & Enterprise. notion.com/pricing
- Starting price
- $0 per member / month notion.com/pricing
- Free plan or trial
- Get Notion free notion.com
- Certifications
- SOC 2 Type IISOC 3 Type IIISO 27001ISO 27017ISO 27018ISO 27701HIPAABSI C5
- Hosting
- USAEuropean UnionKoreaJapanGlobalGermanySingaporeUK
- Customers named
- OpenAIFigmaRampCursorToyotaClayVercelFaire
- Not stated on the pages read
- Integrations
What Notion's own pages state, read September 28, 2026: notion.com, notion.com/pricing, trust.notion.com, notion.com/product/ai, notion.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Notion's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Notion, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Notion by email, built from the raw record of the edition. It shows:
- where Notion is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Notion, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.