Small business▼−4Since September 2026: 7% → 2%, −4 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
2%from 7% in September 2026
Inside the floor by 9 pointsRank 4 → 9 of 58
3 categories · RankedAsana
72Judge labels
1First choices
19Negative labels
13 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
2% in Goals and OKRs for small business buyers
Rank 21 of 68 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 33% of its 21 labels there were negative.
What the models named instead of Asana →By buyer segmentRead the same way at every buyer size.
Small business9 of 63
2%23 labels
accepted challenger
Mid-market21 of 68
0%21 labels
criticized challenger
Enterprise21 of 61
0%8 labels
under the label threshold
In goals and okrs · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Asana for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Goals and OKRs | Performance and talent management | 0% | 21 of 68 | 33% | 21 | criticized challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Internal communications and intranet | Onboarding and employee experience | 0% | 60 of 86 | 0% | 1 | under 10 labels · led by Microsoft Teams at 14% | newNew since September 2026: not ranked then, 0% now. |
| Leave and absence management | Core HR and payroll | 0% | 86 of 95 | 100% | 1 | under 10 labels · led by BambooHR at 28% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Asana held within the floor in all three categories: no change cleared 13 points.
Best category · Goals and OKRs · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 19 → 16 of 62
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 49 → 16 of 54
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Goals and OKRs | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 19 → 21 of 68 |
| Internal communications | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 60 of 86, unchanged |
| Leave | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 86 of 95, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Asana across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Asana across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 2 | 1 | 3 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 2 | 1 | 1 | 4 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 1 | 0 | 1 | 2 |
| Mistral Small | 0 | 1 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 0 | 2 | 1 | 3 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 3 | 0 | 2 | 5 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 1 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labelsNone
Paraphrase20 labels1
Comparative10 labelsNone
Budget-constrained5 labelsNone
Scale-constrained12 labelsNone
Negative22 labelsNone
First choiceAlternativeMentionNegative72 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If you already live in Asana, don't buy a new tool. Use their native "Goals" module to lower adoption friction.” Qwen 3.7 Flash · Goals and OKRs · paraphrase prompt · alternative
“It lacks some specific OKR features like confidence scoring or peer review cycles found in dedicated tools.” Qwen 3.7 Flash · Goals and OKRs · comparative prompt · alternative
“If you already use Asana, its built-in goal management could be the most seamless option.” Mistral Small · Goals and OKRs · paraphrase prompt · alternative
“If your company already uses a project management tool like Notion, Asana, or Trello” Qwen 3.7 Flash · Goals and OKRs · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“"Not a developer issue tracker, an OKR specialist, or a BI tool — the moment any of those needs dominates, a dedicated product usually wins."; "These tools were never made to help you achieve goals."ance” Muse Glimmer 30B · Goals and OKRs · negative prompt · hard negative
“tools like Trello, Asana, Jira, Monday.com, or ClickUp to manage leave, but these should generally be avoided” Qwen 3.7 Flash · Leave · negative prompt · hard negative
“Avoid using these as your *primary* home for OKR tracking” Qwen 3.7 Flash · Goals and OKRs · negative prompt · hard negative
“Platforms like Asana, ClickUp, monday.com, and similar that tacked on a "goals" object tend to be weak in outcome tracking.” MiniMax M2.5 · Goals and OKRs · negative prompt · soft negative
Named alongside
The products named in the same answers as Asana, over the 72 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Asana was named but was not.ShowHide
Named alongside
The products named in the same answers as Asana, over the 72 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Asana was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Asana. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 54 of the 72 answers that named Asana and are not a share of its labels.
Domains cited
tability.io37
okrstool.com33
mooncamp.com31
peoplemanagingpeople.com17
profit.co16
g2.com15
ones.com15
resources.rework.com15
synergita.com15
guideflow.com14
208 of the 208 domain citations in answers naming Asana came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
asana.com is not in Google's top ten for any of the category's searches. In the answers, Asana takes 0% of first choices and Perdoo takes 24%.ShowHide
Search and answers
asana.com is not in Google's top ten for any of the category's searches. In the answers, Asana takes 0% of first choices and Perdoo takes 24%.
ShowHideIn search
Google, US estimatesPosition for “okr tools”
–
not in the top ten
Position for “okr software”
–
not in the top ten
- Searches for its name, Google
- 301,000 a month (“asana”)
- AI search demand for its name, est.
- 6,012 a month
- Organic visits to its site
- about 1,486,362 a month
- Searches its site ranks for
- 84,447 · 11,524 in the top three
- Sites linking to it
- 85,970
- Paid Google search
- 4 searches its ads show for, about 5,598 clicks and $110,925 a month (estimate)
In answers
This editionShare of first choices
0%
rank 21 of 68 in goals and okrs
Segment leader
24%
Perdoo
- First choices
- 1 across its categories
- Named in
- 72 answers
- Its own site cited
- in 54 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on asana.com
15,590
subdomains included
Content
1,869
counted in the table below
Documentation
1
Product · Integration
39 · 579
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,189 | 1 | 2026-08-20 | ||
| Template or tool | 271 | 2 | 2026-07-24 | ||
| Case study | 225 | undated | |||
| Glossary or explainer | 96 | 3 | 2026-09-29 | ||
| Comparison | 34 | 2 | 2026-09-12 | ||
| Webinar or virtual event | 19 | undated | |||
| Report or ebook | 17 | undated | |||
| Conference or event | 12 | 0 | 2026-01-16 | ||
| News or press | 4 | 0 | 2026-01-28 | ||
| Podcast or video | 2 | 0 | 2026-01-12 |
Most recent
- 2026-09-29Getting started with asana live glossary or explainer
- 2026-09-26What is timeboxing glossary or explainer
- 2026-09-12Okr vs kpi comparison
- 2026-08-22What is scope creep glossary or explainer
- 2026-08-20Resource leveling blog
- 2026-08-14Leadership vs management comparison
How it is countedHide how it is counted
Every page asana.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Asana
What the judge wrote, as written, with how often. The vendor table decides that these count as Asana; a claim can dispute any of them.
Asana Goals 5Asana (Goals) 1Asana / ClickUp / Notion 1
Follow Asana
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Asana is its own company.ShowHide
The company
Asana is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- The OS for human-agent teams
- For
- teams
- Price stated
- Personal, Starter, Advanced, Enterprise plans asana.com/pricing
- Starting price
- 0 asana.com/pricing
- Free plan or trial
- Free forever asana.com/pricing
- Integrations claimed
- 100 asana.com/pricing
- Certifications
- SOC 2 Type IISOC 2 (Type 2)SOC 3GDPRUS State Privacy LawsISO/IEC 27001:2022ISO/IEC 27017:2015ISO/IEC 27018:2019
- Hosting
- EuropeAustraliaJapan
- Customers named
- COSMorningstarThe Weather CompanyREWEIndeedUberPinterestAirbnb
What Asana's own pages state, read September 28, 2026: asana.com, asana.com/pricing, trust.asana.com, asana.com/product/ai, asana.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Asana's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Asana, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Asana by email, built from the raw record of the edition. It shows:
- where Asana is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Asana, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.