Every category where a model named Microsoft Viva Insights for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Employee monitoring	Workforce planning and analytics	2%	11 of 75	0%	6	under 10 labels · led by ActivTrak at 33%
People analytics	Workforce planning and analytics	0%	25 of 114	17%	6	under 10 labels · led by Crunchr at 22%	newNew since September 2026: not ranked then, 0% now.
Org charts and org design	Workforce planning and analytics	0%	65 of 95	0%	1	under 10 labels · led by ChartHop at 30%	newNew since September 2026: not ranked then, 0% now.

Movement

This is the first edition on this tier, so no move can be computed for Microsoft Viva Insights yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Microsoft Viva Insights across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	0	1
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	2	0	0	2
Perplexity Sonar	0	0	0	0	0
Grok 4.1 Fast	0	0	0	0	0
Mistral Small	0	1	1	0	2
DeepSeek V4 Flash	0	2	0	0	2
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	1	0	0	1
Kimi K2	0	1	0	0	1
GLM 4.7 FlashX	0	0	0	0	0
MiniMax M2.5	0	1	0	1	2
GPT-6 Luna	1	0	0	0	1
Muse Glimmer 30B	0	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct5 labelsNone

Paraphrase13 labels5

Comparative8 labelsNone

Budget-constrained0 labelsNone

Scale-constrained3 labelsNone

Negative5 labelsNone

First choiceAlternativeMentionNegative34 labels in all, every segment counted; 5 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“My default recommendation: Microsoft Viva Insights” GPT-6 Luna · Employee monitoring · paraphrase prompt · first choice

“uniquely cheap and leverages passive collaboration data nobody else has, but it can't match Visier's cross-system modeling” DeepSeek V4 Flash · People analytics · comparative prompt · alternative

“Leverages existing Microsoft collaboration data; focuses on employee wellbeing and productivity patterns” Kimi K2 · People analytics · comparative prompt · alternative

“Best for Microsoft-Centric Organizations (Zero-Footprint): Microsoft Viva Insights” Gemini 3.5 Flash · Employee monitoring · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Why to be cautious: While marketed for personal well-being, it provides employers with detailed surveillance data.” MiniMax M2.5 · People analytics · negative prompt · soft negative

Named alongside

The products named in the same answers as Microsoft Viva Insights, over the 34 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft Viva Insights was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Visier23 of 3413Not among the top eight

Workday People Analytics13 of 341Not among the top eight

One Model11 of 342Not among the top eight

ActivTrak10 of 344Not among the top eight

Crunchr8 of 341Not among the top eight

Insightful8 of 341Not among the top eight

ChartHop7 of 341Not among the top eight

SAP SuccessFactors7 of 340Not among the top eight

Lattice6 of 340Not among the top eight

Culture Amp5 of 340Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Microsoft Viva Insights. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 30 of the 34 answers that named Microsoft Viva Insights and are not a share of its labels.

Domains cited

zendikt.com16

eletive.com12

peoplemanagingpeople.com12

currentware.com11

learn.g2.com10

workhuman.com9

insightful.io8

thoughtspot.com8

f6s.com7

hrbench.com7

100 of the 100 domain citations in answers naming Microsoft Viva Insights came from somebody else's page.

Pages cited

zendikt.com/top-10-people-analytics-software16

eletive.com/blog/people-analytics-tools12

currentware.com/blog/best-workforce-analytics-software11

workhuman.com/blog/people-analytics-software9

thoughtspot.com/data-trends/analytics/hr-analytics-software8

learn.g2.com/best-hr-analytics-software7

ordio.com/en/insights/guides/hr-analytics-software7

dupple.com/learn/best-hr-analytics-software6

Pages are listed as the models cited them.

Search and answers

microsoft.com is not in Google's top ten for any of the category's searches. In the answers, Microsoft Viva Insights takes 2% of first choices and ActivTrak takes 33%.

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In search

Google, US estimates

Position for “employee monitoring tool”

–

not in the top ten

Position for “employee monitoring tools”

–

not in the top ten

Searches for its name, Google: 590 a month (“microsoft viva insights”)
AI search demand for its name, est.: 31 a month
Organic visits to its site: about 145,358,109 a month
Searches its site ranks for: 2,421,769 · 793,520 in the top three
Sites linking to it: 2,904,433
Paid Google search: 56 searches its ads show for, about 705 clicks and $12,455 a month (estimate)

Ads on GoogleDetailLess

103+ ads · 93 text, 8 video, 2 image · 103 shown in the last 30 days

First shown August 2022, as Microsoft Corporation, verified. Ads started 2025-10 to 2026-09: 26 in the year, 77 before. 17 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 11 of 75 in employee monitoring

Segment leader

33%

ActivTrak

First choices: 5 across its categories
Named in: 34 answers
Its own site cited: in 30 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on microsoft.com

10,448

subdomains included

Content

146

counted in the table below

Documentation

Product · Integration

1,142 · 20

Kind	Pages	Last 90 days	Latest
Glossary or explainer	44	undated
Comparison	30	undated
News or press	27	10	2026-09-28
Blog	25	4	2026-09-24
Case study	12	undated
Conference or event	5	undated
Template or tool	2	undated
Report or ebook	1	0	2025-12-02

Most recent

2026-09-28At nasa ai is helping scientists unlock discoveries hidden in decades of data news or press
2026-09-24Rockwell automation pairs ai with decades of shop floor know how so workers can solve glitches faster news or press
2026-09-24Run assert eval responsible ai agent risk discovery at runtime blog
2026-09-23On the issues blog
2026-09-22When disaster strikes ai helps responders reach people more quickly news or press
2026-09-21Microsoft datacenter academy helps launch tech careers news or press

How it is countedHide how it is counted

Every page microsoft.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Microsoft Viva Insights

What the judge wrote, as written, with how often. The vendor table decides that these count as Microsoft Viva Insights; a claim can dispute any of them.

Microsoft Viva Insights/Org Chart 1

Follow Microsoft Viva Insights

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Microsoft Viva Insights is its own company.

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In its own words

Stated by the vendor, not checked

Free plan or trial: Try for free microsoft.com/en-ca/dynamics-365/pricing-overview
Customers named: LenovoVIVIDG&J Pepsi-Cola BottlersVirgin MoneyE.ONMilpark Education
Not stated on the pages read: Positioning, who it is for, price, starting price, integrations, certifications, hosting

What Microsoft Viva Insights's own pages state, read October 5, 2026: microsoft.com, microsoft.com/en-ca/dynamics-365/pricing-overview, trust.microsoft.com, microsoft.com/en-ca/dynamics-365/solutions/ai, microsoft.com/cs-cz/isv/marketplace. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Microsoft Viva Insights's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Microsoft Viva Insights, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Microsoft Viva Insights by email, built from the raw record of the edition. It shows:

where Microsoft Viva Insights is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Microsoft Viva Insights, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.