Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 29 → 59 of 118
3 categories · Named, not rankedMicrosoft Forms
16Judge labels
1First choices
9Negative labels
8 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Standing
9 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Microsoft Forms was named 9 times in Employee engagement surv and 2 other categories, where Culture Amp led with 37%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business67 of 129
0%1 label
under the label threshold
Mid-market9 of 58
2%5 labels
under the label threshold
Enterprise89 of 100
0%1 label
under the label threshold
In employee engagement surv · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Microsoft Forms for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Employee engagement surveys | Onboarding and employee experience | 2% | 9 of 58 | 0% | 5 | under 10 labels · led by Culture Amp at 37% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| 360 feedback | Performance and talent management | 0% | 70 of 73 | 100% | 2 | under 10 labels · led by Lattice at 34% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Candidate assessment | Talent acquisition | 0% | 95 of 118 | 50% | 2 | under 10 labels · led by TestGorilla at 52% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Microsoft Forms held within the floor in all three categories: no change cleared 13 points.
Best category · Employee engagement surv · by segment
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 11 pointsRank 43 → 9 of 53
EnterprisenewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 85 of 96, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Employee engagement surv | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 43 → 9 of 58 |
| 360 feedback | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 73 → 70 of 73 |
| Candidate assessment | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 95 of 118, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Microsoft Forms across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Microsoft Forms across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 1 | 0 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 1 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative2 labelsNone
Budget-constrained7 labels1
Scale-constrained0 labelsNone
Negative7 labelsNone
First choiceAlternativeMentionNegative16 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Start with Google Forms or Microsoft Forms, and move to Incogneato or SurveySparrow only if you outgrow the basics.” GPT-5.4 mini · Employee engagement surv · budget prompt · first choice
“(or Microsoft Forms if your company already uses Microsoft 365)” GPT-6 Luna · Employee engagement surv · budget prompt · alternative
“Both are completely free. ... it costs nothing.” Gemini 3.5 Flash · Employee engagement surv · budget prompt · alternative
“Best for: Companies already using Microsoft 365” Kimi K2 · Employee engagement surv · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid: Generic Survey Builders (e.g., Google Forms, Microsoft Forms)” Gemini 3.5 Flash · 360 feedback · negative prompt · hard negative
“a combination of Google Forms or Microsoft Forms... no automated scoring or dashboard” Qwen 3.7 Flash · 360 feedback · budget prompt · soft negative
“Limited compared to dedicated assessment platforms” MiniMax M2.5 · Candidate assessment · comparative prompt · soft negative
Named alongside
The products named in the same answers as Microsoft Forms, over the 16 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft Forms was named but was not.ShowHide
Named alongside
The products named in the same answers as Microsoft Forms, over the 16 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft Forms was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Microsoft Forms. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 15 of the 16 answers that named Microsoft Forms and are not a share of its labels.
Domains cited
feedbackpulse.com6
firsthr.app5
g2.com5
learn.g2.com4
betterworks.com3
culturemonkey.io3
eletive.com3
formgrid.com3
gitnux.org3
peoplemanagingpeople.com3
Thirty-eight of the thirty-eight domain citations in answers naming Microsoft Forms came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
microsoft.com is not in Google's top ten for any of the category's searches. In the answers, Microsoft Forms takes 2% of first choices and Culture Amp takes 37%.ShowHide
Search and answers
microsoft.com is not in Google's top ten for any of the category's searches. In the answers, Microsoft Forms takes 2% of first choices and Culture Amp takes 37%.
ShowHideIn search
Google, US estimatesPosition for “engagement platforms”
–
not in the top ten
Position for “employee engagement survey platform”
–
not in the top ten
- Organic visits to its site
- about 145,358,109 a month
- Searches its site ranks for
- 2,421,769 · 793,520 in the top three
- Sites linking to it
- 2,904,433
- Paid Google search
- 56 searches its ads show for, about 705 clicks and $12,455 a month (estimate)
In answers
This editionShare of first choices
2%
rank 9 of 58 in employee engagement surv
Segment leader
37%
Culture Amp
- First choices
- 1 across its categories
- Named in
- 16 answers
- Its own site cited
- in 15 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on microsoft.com
10,448
subdomains included
Content
146
counted in the table below
Documentation
10
Product · Integration
1,142 · 20
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 44 | undated | |||
| Comparison | 30 | undated | |||
| News or press | 27 | 10 | 2026-09-28 | ||
| Blog | 25 | 4 | 2026-09-24 | ||
| Case study | 12 | undated | |||
| Conference or event | 5 | undated | |||
| Template or tool | 2 | undated | |||
| Report or ebook | 1 | 0 | 2025-12-02 |
Most recent
- 2026-09-28At nasa ai is helping scientists unlock discoveries hidden in decades of data news or press
- 2026-09-24Rockwell automation pairs ai with decades of shop floor know how so workers can solve glitches faster news or press
- 2026-09-24Run assert eval responsible ai agent risk discovery at runtime blog
- 2026-09-23On the issues blog
- 2026-09-22When disaster strikes ai helps responders reach people more quickly news or press
- 2026-09-21Microsoft datacenter academy helps launch tech careers news or press
How it is countedHide how it is counted
Every page microsoft.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Microsoft Forms
What the judge wrote, as written, with how often. The vendor table decides that these count as Microsoft Forms; a claim can dispute any of them.
Google Forms / Microsoft Forms 3
Follow Microsoft Forms
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Microsoft Forms is its own company.ShowHide
The company
Microsoft Forms is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Free plan or trial
- Try for free microsoft.com/en-ca/dynamics-365/pricing-overview
- Customers named
- LenovoVIVIDG&J Pepsi-Cola BottlersVirgin MoneyE.ONMilpark Education
- Not stated on the pages read
- Positioning, who it is for, price, starting price, integrations, certifications, hosting
What Microsoft Forms's own pages state, read October 6, 2026: microsoft.com, microsoft.com/en-ca/dynamics-365/pricing-overview, trust.microsoft.com, microsoft.com/en-ca/dynamics-365/solutions/ai, microsoft.com/cs-cz/isv/marketplace. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Microsoft Forms's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Microsoft Forms, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Microsoft Forms by email, built from the raw record of the edition. It shows:
- where Microsoft Forms is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Microsoft Forms, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.