Small business▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 11 pointsRank 12 → 6 of 118
7 categories · RankedGoogle Forms
56Judge labels
4First choices
23Negative labels
13 / 14Models named it
7Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
3% in Employee engagement surv for mid-market buyers
Rank 7 of 58 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 0% of its 8 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business5 of 129
4%9 labels
under the label threshold
Mid-market7 of 58
3%8 labels
under the label threshold
Enterprise87 of 100
0%1 label
under the label threshold
In employee engagement surv · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Google Forms for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Employee engagement surveys | Onboarding and employee experience | 3% | 7 of 58 | 0% | 8 | under 10 labels · led by Culture Amp at 37% | ▲+4Since September 2026: 0% → 4%, +4 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| 360 feedback | Performance and talent management | 0% | 72 of 73 | 75% | 8 | under 10 labels · led by Lattice at 34% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Candidate assessment | Talent acquisition | 0% | 42 of 118 | 20% | 5 | under 10 labels · led by TestGorilla at 52% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Compliance training | Learning and development | 0% | 63 of 92 | 0% | 1 | under 10 labels · led by Traliant at 22% | newNew since September 2026: not ranked then, 0% now. |
| Employee wellbeing and mental health | Onboarding and employee experience | 0% | 69 of 111 | 0% | 1 | under 10 labels · led by Wellable at 22% | newNew since September 2026: not ranked then, 0% now. |
| Recruiting CRM and sourcing | Talent acquisition | 0% | 76 of 111 | 0% | 1 | under 10 labels · led by Gem at 15% | newNew since September 2026: not ranked then, 0% now. |
| Whistleblowing and investigations | Core HR and payroll | 0% | 91 of 107 | 100% | 1 | under 10 labels · led by FaceUp at 25% |
Movement
Since September 2026, Google Forms held within the floor in all seven categories: no change cleared 13 points.
Best category · Employee engagement surv · by segment
Mid-market▲+4Since September 2026: 0% → 4%, +4 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
4%from 0% in September 2026
Inside the floor by 9 pointsRank 19 → 7 of 53
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 78 → 83 of 96
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Employee engagement surv | 0% | 4% | ▲+4Since September 2026: 0% → 4%, +4 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 19 → 7 of 58 |
| 360 feedback | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 77 → 72 of 73 |
| Candidate assessment | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 69 → 42 of 118 |
| Compliance training | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 63 of 92, unchanged |
| Employee wellbeing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 69 of 111, unchanged |
| Recruiting CRM | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 76 of 111, unchanged |
| Whistleblowing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 91 of 107, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Google Forms across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Google Forms across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 1 | 0 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 1 | 2 | 1 | 4 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.1 Fast | 1 | 0 | 1 | 2 | 4 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 2 | 3 |
| Kimi K2 | 0 | 1 | 2 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 0 | 2 | 1 | 3 |
| MiniMax M2.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase2 labelsNone
Comparative9 labelsNone
Budget-constrained27 labels4
Scale-constrained2 labelsNone
Negative16 labelsNone
First choiceAlternativeMentionNegative56 labels in all, every segment counted; 4 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Start with Google Forms or Microsoft Forms, and move to Incogneato or SurveySparrow only if you outgrow the basics.” GPT-5.4 mini · Employee engagement surv · budget prompt · first choice
“Top Recommendation: Google Forms (Free)” Grok 4.1 Fast · Employee engagement surv · budget prompt · first choice
“If your budget is as close to zero as possible, start with Google Forms” GPT-6 Luna · Employee engagement surv · budget prompt · alternative
“Called “best zero-software-cost option if you can build reporting yourself”” Muse Glimmer 30B · Employee engagement surv · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Mainstream form or storage services used for intake, such as Google Forms or other non-specialized databases” Perplexity Sonar · Whistleblowing · negative prompt · hard negative
“Basic Survey & Spreadsheet Tools (Excel, Google Forms, SurveyMonkey)... generally considered "toxic"” Qwen 3.7 Flash · 360 feedback · negative prompt · hard negative
“Generic survey platforms (e.g., Google Forms, Qualaroo): Miss 360-specific features” Grok 4.1 Fast · 360 feedback · negative prompt · hard negative
“Avoid: Generic Survey Builders (e.g., Google Forms, Microsoft Forms)” Gemini 3.5 Flash · 360 feedback · negative prompt · hard negative
Named alongside
The products named in the same answers as Google Forms, over the 56 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Forms was named but was not.ShowHide
Named alongside
The products named in the same answers as Google Forms, over the 56 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Forms was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Google Forms. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 54 of the 56 answers that named Google Forms and are not a share of its labels.
Domains cited
firsthr.app33
feedbackpulse.com25
peoplemanagingpeople.com20
g2.com17
workhuman.com17
betterworks.com16
learn.g2.com14
teamflect.com14
capterra.com12
engagedly.com11
179 of the 179 domain citations in answers naming Google Forms came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
google.com is not in Google's top ten for any of the category's searches. In the answers, Google Forms takes 3% of first choices and Culture Amp takes 37%.ShowHide
Search and answers
google.com is not in Google's top ten for any of the category's searches. In the answers, Google Forms takes 3% of first choices and Culture Amp takes 37%.
ShowHideIn search
Google, US estimatesPosition for “engagement platforms”
–
not in the top ten
Position for “employee engagement survey platform”
–
not in the top ten
- Searches for its name, Google
- 1,830,000 a month (“google forms”)
- AI search demand for its name, est.
- 15,495 a month
- Organic visits to its site
- about 1,800,358,416 a month
- Searches its site ranks for
- 16,240,774 · 2,471,277 in the top three
- Sites linking to it
- 28,655,444
- Paid Google search
- 243 searches its ads show for, about 42,266 clicks and $465,944 a month (estimate)
In answers
This editionShare of first choices
3%
rank 7 of 58 in employee engagement surv
Segment leader
37%
Culture Amp
- First choices
- 4 across its categories
- Named in
- 56 answers
- Its own site cited
- in 54 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on google.com
7,607
subdomains included
Content
1,201
counted in the table below
Documentation
137
Product · Integration
18 · 84
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Case study | 707 | undated | |||
| Blog | 372 | 0 | 2018-12-13 | ||
| Glossary or explainer | 51 | 0 | 2018-12-13 | ||
| Comparison | 35 | undated | |||
| News or press | 34 | undated | |||
| Template or tool | 1 | undated | |||
| Podcast or video | 1 | undated |
Most recent
- 2018-12-13Best practices for in app rewarded video ads blog
- 2018-12-13How to monetize your mobile apps with ads blog
- 2018-12-13What is AdMob - Google AdMob glossary or explainer
- 2018-11-19App marketing strategies to grow and monetize your app blog
- 2018-11-19How much revenue can you earn from admob blog
- 2018-11-19How to earn money with in app advertising blog
How it is countedHide how it is counted
Every page google.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.
Names read as Google Forms
What the judge wrote, as written, with how often. The vendor table decides that these count as Google Forms; a claim can dispute any of them.
Google Forms / Microsoft Forms 3Google Forms with Looker Studio 1
Follow Google Forms
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Google Forms is its own company.ShowHide
The company
Google Forms is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Online forms to get insights quickly
- For
- Perorangan, bisnis, dan organisasi
- Certifications
- security, privacy, and compliance controls
- Customers named
- HwaComRSPCAPaack
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, hosting
What Google Forms's own pages state, read September 28, 2026: google.com/forms/about, google.com/intl/af/forms/about, google.com/intl/id/forms/about, google.com/intl/ms/forms/about, google.com/intl/ca/forms/about. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google Forms's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google Forms, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Google Forms by email, built from the raw record of the edition. It shows:
- where Google Forms is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Google Forms, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.