Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 45 → 57 of 60
2 categories · Named, not rankedTypeform
19Judge labels
0First choices
7Negative labels
9 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Standing
4 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Typeform was named 4 times in 360 feedback and 1 other category, where Lattice led with 34%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business56 of 63
0%5 labels
under the label threshold
Mid-market62 of 73
0%2 labels
under the label threshold
Enterprise65 of 69
0%1 label
under the label threshold
In 360 feedback · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Typeform for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| 360 feedback | Performance and talent management | 0% | 62 of 73 | 50% | 2 | under 10 labels · led by Lattice at 34% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Employee engagement surveys | Onboarding and employee experience | 0% | 41 of 58 | 0% | 2 | under 10 labels · led by Culture Amp at 37% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Typeform held within the floor in all two categories: no change cleared 13 points.
Best category · 360 feedback · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 65 → 58 of 69
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 44 → 55 of 59
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| 360 feedback | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 65 → 62 of 73 |
| Employee engagement surv | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 33 → 41 of 58 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Typeform across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Typeform across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 1 | 2 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase4 labelsNone
Comparative1 labelNone
Budget-constrained5 labelsNone
Scale-constrained3 labelsNone
Negative5 labelsNone
First choiceAlternativeMentionNegative19 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
No positive label carried a quote.
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Tools/Approaches to Avoid ... Generic survey platforms (e.g., SurveyMonkey, Typeform, Google Forms)” GLM 4.7 FlashX · 360 feedback · negative prompt · hard negative
Named alongside
The products named in the same answers as Typeform, over the 19 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Typeform was named but was not.ShowHide
Named alongside
The products named in the same answers as Typeform, over the 19 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Typeform was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Typeform. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 17 of the 19 answers that named Typeform and are not a share of its labels.
Domains cited
feedbackpulse.com12
firsthr.app12
peoplemanagingpeople.com8
teamflect.com7
workhuman.com7
business.com6
betterworks.com5
capterra.com5
eletive.com5
formgrid.com5
Seventy-two of the seventy-two domain citations in answers naming Typeform came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
typeform.com is not in Google's top ten for any of the category's searches. In the answers, Typeform takes 0% of first choices and Lattice takes 34%.ShowHide
Search and answers
typeform.com is not in Google's top ten for any of the category's searches. In the answers, Typeform takes 0% of first choices and Lattice takes 34%.
ShowHideIn search
Google, US estimatesPosition for “360 feedback tools”
–
not in the top ten
Position for “360-degree feedback tool”
–
not in the top ten
- Searches for its name, Google
- 60,500 a month (“typeform”)
- AI search demand for its name, est.
- 584 a month
- Organic visits to its site
- about 292,052 a month
- Searches its site ranks for
- 25,435 · 1,298 in the top three
- Sites linking to it
- 224,673
- Paid Google search
- 3 searches its ads show for, about 45 clicks and $314 a month (estimate)
In answers
This editionShare of first choices
0%
rank 62 of 73 in 360 feedback
Segment leader
34%
Lattice
- First choices
- 0 across its categories
- Named in
- 19 answers
- Its own site cited
- in 17 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on typeform.com
10,007
subdomains included
Content
3,765
counted in the table below
Documentation
5,418
Product · Integration
22 · 2
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Template or tool | 2,946 | undated | |||
| Blog | 490 | 13 | 2026-09-22 | ||
| News or press | 92 | 0 | 2021-03-14 | ||
| Report or ebook | 70 | 3 | 2026-09-14 | ||
| Comparison | 50 | 13 | 2026-09-14 | ||
| Webinar or virtual event | 34 | undated | |||
| Conference or event | 34 | 0 | 2025-07-03 | ||
| Case study | 32 | 0 | 2025-07-03 | ||
| Glossary or explainer | 17 | 9 | 2026-09-04 |
Most recent
- 2026-09-22Usage isnt adoption heres what we measured instead blog
- 2026-09-14Creating facebook quiz for lead gen report or ebook
- 2026-09-14Forced choice questions blog
- 2026-09-14Online suggestion box blog
- 2026-09-14Population vs sample comparison
- 2026-09-04Data collection methods blog
How it is countedHide how it is counted
Every page typeform.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Typeform
What the judge wrote, as written, with how often. The vendor table decides that these count as Typeform; a claim can dispute any of them.
Typeform / Jotform 1
Follow Typeform
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Typeform is its own company.ShowHide
The company
Typeform is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Form Builder with AI Automation
- For
- everyone, marketers, and HR departments
- Price stated
- Yes typeform.com/pricing
- Starting price
- 28 typeform.com/pricing
- Free plan or trial
- it’s free typeform.com
- Integrations claimed
- 500 typeform.com/pricing · 300 typeform.com/platform-overview pages disagree
- Certifications
- GDPR complianceHIPAASSO
- Hosting
- USEU
- Customers named
- SmartBug MediaDouble Denim MarketingVivaBarry’sWWF Cities
What Typeform's own pages state, read September 28, 2026: typeform.com, typeform.com/pricing, trust.typeform.com, typeform.com/platform-overview, typeform.com/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Typeform's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Typeform, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Typeform by email, built from the raw record of the edition. It shows:
- where Typeform is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Typeform, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.