HR AI Index

Index › Products › HubSpot · October 2026 Edition

4 categories · Named, not ranked

HubSpot

19Judge labels

2First choices

6Negative labels

9 / 14Models named it

4Categories

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.

Standing

5 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. HubSpot was named 5 times in Staffing agency tools and 3 other categories, where Zoho Recruit led with 22%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small businessnot named

No model named it for this buyer.

Mid-market15 of 136

under the label threshold

Enterprisenot named

No model named it for this buyer.

In staffing agency tools · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named HubSpot for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Staffing agency platforms	Talent acquisition	2%	15 of 136	0%	2	under 10 labels · led by Zoho Recruit at 22%
Employee engagement surveys	Onboarding and employee experience	0%	35 of 58	0%	1	under 10 labels · led by Culture Amp at 37%	goneNot named this edition; 0% in September 2026.
Employee monitoring	Workforce planning and analytics	0%	56 of 75	0%	1	under 10 labels · led by ActivTrak at 33%
Recruitment marketing and career sites	Talent acquisition	0%	96 of 104	100%	1	under 10 labels · led by Teamtailor at 23%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.

Movement

This is the first edition on this tier, so no move can be computed for HubSpot yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated HubSpot across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	1	0	1
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	0	0	1	1
Perplexity Sonar	0	0	0	0	0
Grok 4.1 Fast	0	0	0	0	0
Mistral Small	0	0	0	0	0
DeepSeek V4 Flash	0	0	0	0	0
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	1	0	1	0	2
Kimi K2	0	0	0	0	0
GLM 4.7 FlashX	0	0	0	0	0
MiniMax M2.5	0	0	0	0	0
GPT-6 Luna	0	1	0	0	1
Muse Glimmer 30B	0	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase9 labels2

Comparative2 labelsNone

Budget-constrained2 labelsNone

Scale-constrained0 labelsNone

Negative5 labelsNone

First choiceAlternativeMentionNegative19 labels in all, every segment counted; 2 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“ATS: Greenhouse CRM: HubSpot ... the "gold standard" combination” Qwen 3.7 Flash · Staffing agency tools · paraphrase prompt · first choice

“HubSpot when you want an all-in-one CRM-centered setup” GPT-6 Luna · Employee engagement surv · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Do not try to bolt general marketing software (like HubSpot or Mailchimp) onto a separate, basic ATS” Gemini 3.5 Flash · Recruitment marketing · budget prompt · hard negative

Named alongside

The products named in the same answers as HubSpot, over the 19 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and HubSpot was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Salesforce6 of 190Not among the top eight

Monday.com4 of 191Not among the top eight

Mailchimp4 of 190Not among the top eight

JazzHR3 of 192Not among the top eight

Greenhouse3 of 191Not among the top eight

Zoho Recruit3 of 191Not among the top eight

Asana3 of 190Not among the top eight

Breezy HR3 of 190Not among the top eight

Rippling3 of 190Not among the top eight

BambooHR2 of 191Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named HubSpot. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 13 of the 19 answers that named HubSpot and are not a share of its labels.

Domains cited

learn.g2.com6

g2.com5

peoplemanagingpeople.com5

forbes.com4

selectsoftwarereviews.com4

intervue.io3

mokahr.io3

recruiterflow.com3

sprad.io3

betterworks.com2

Thirty-eight of the thirty-eight domain citations in answers naming HubSpot came from somebody else's page.

Pages cited

learn.g2.com/best-recruitment-marketing-platforms3

mokahr.io/articles/en/the-best-recruitment-marketing-platforms3

g2.com/categories/recruitment-marketing2

hrtechsaas.com/blog/best-recruitment-marketing-platforms2

recruiterflow.com/blog/best-recruitment-marketing-tools2

redsunplatform.com/blog/what-marketing-platform-recruitment-agency2

resources.rework.com/tools/recruiting-ats/best-recruitment-marketing-software-20262

selectsoftwarereviews.com/buyer-guide/recruitment-marketing-software2

Pages are listed as the models cited them.

Search and answers

hubspot.com is not in Google's top ten for any of the category's searches. In the answers, HubSpot takes 2% of first choices and Zoho Recruit takes 22%.

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In search

Google, US estimates

Position for “staffing agency platform”

–

not in the top ten

Position for “staffing agency platforms”

–

not in the top ten

Searches for its name, Google: 368,000 a month (“hubspot”)
AI search demand for its name, est.: 9,776 a month
Organic visits to its site: about 2,276,428 a month
Searches its site ranks for: 316,975 · 13,678 in the top three
Sites linking to it: 390,754
Paid Google search: 15 searches its ads show for, about 2,010 clicks and $83,922 a month (estimate)

Ads on GoogleDetailLess

76+ ads · 53 text, 14 video, 9 image · 76 shown in the last 30 days

First shown October 2021, as Hubspot, Inc., verified. Ads started 2025-10 to 2026-09: 43 in the year, 33 before. 44 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 15 of 136 in staffing agency tools

Segment leader

22%

Zoho Recruit

First choices: 2 across its categories
Named in: 19 answers
Its own site cited: in 13 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on hubspot.com

13,274

subdomains included

Content

10,894

counted in the table below

Documentation

681

Product · Integration

175 · 46

Kind	Pages	Last 90 days	Latest
Blog	9,061	34	2026-09-23
Case study	771	undated
Glossary or explainer	345	4	2026-09-28
Comparison	287	38	2026-09-28
Report or ebook	167	3	2026-09-28
Conference or event	89	0	2026-06-05
Template or tool	52	3	2026-09-08
Webinar or virtual event	51	2	2026-08-07
Podcast or video	42	1	2026-09-14
News or press	29	1	2026-07-14

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How it is countedHide how it is counted

Every page hubspot.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow HubSpot

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

HubSpot is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Build demand, win deals, and delight customers — all on one platform
hubspot.com
For: Businesses, startups and small businesses, and enterprises
hubspot.com
Price stated: Get a demo of HubSpot's premium software; Get started free with HubSpot's free tools hubspot.com
Starting price: $0/mo hubspot.com/pricing/crm
Free plan or trial: Get started free with HubSpot's free tools hubspot.com
Integrations claimed: 2000 hubspot.com
Certifications: SOC 1 Type IISOC 2 Type IISOC 3HIPAAGDPRCCPAEU Cloud Code of ConductTRUSTe Certified Privacy
Customers named: UnipartAngel City FCYouth on Course2030 BuildersRebel Rock WealthLean Discovery GroupRevenueWellFresha
Not stated on the pages read: Hosting

What HubSpot's own pages state, read September 28, 2026: hubspot.com, hubspot.com/pricing/crm, trust.hubspot.com, hubspot.com/products/crm, hubspot.com/case-studies. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when HubSpot's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as HubSpot, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for HubSpot by email, built from the raw record of the edition. It shows:

where HubSpot is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name HubSpot, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.