AI Indexes
HR AI Index
Index › Products › Mailchimp · October 2026 Edition
1 category · Named, not ranked

Mailchimp

5Judge labels
0First choices
3Negative labels
4 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Standing
1 label, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Mailchimp was named 1 time in Recruitment marketing, where Teamtailor led with 23%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
In recruitment marketing · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Mailchimp for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Recruitment marketing and career sitesTalent acquisition0%99 of 104100%1under 10 labels · led by Teamtailor at 23%newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, Mailchimp held within the floor in its one category: no change cleared 13 points.

Best category · Recruitment marketing · by segment

Mid-marketnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 90 of 94, unchanged
EnterprisenewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 62 of 73, unchanged

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Recruitment marketing0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 99 of 104, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Mailchimp across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash00011
Perplexity Sonar00000
Grok 4.1 Fast00000
Mistral Small00000
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K200000
GLM 4.7 FlashX00000
MiniMax M2.500000
GPT-6 Luna00000
Muse Glimmer 30B00000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative0 labelsNone
Budget-constrained1 labelNone
Scale-constrained0 labelsNone
Negative4 labelsNone
First choiceAlternativeMentionNegative5 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Do not try to bolt general marketing software (like HubSpot or Mailchimp) onto a separate, basic ATS” Gemini 3.5 Flash · Recruitment marketing · budget prompt · hard negative

Named alongside

The products named in the same answers as Mailchimp, over the 5 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Mailchimp was named but was not.
ShowHide
ProductSame answerTook the first choice insteadHead to head
HubSpot4 of 50Not among the top eight
TalentLyft2 of 51Not among the top eight
Braze2 of 50Not among the top eight
EngageBay2 of 50Not among the top eight
Intercom2 of 50Not among the top eight
Zendesk2 of 50Not among the top eight
ActiveCampaign1 of 50Not among the top eight
Apollo.io1 of 50Not among the top eight
BambooHR1 of 50Not among the top eight
Beamery1 of 50Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Mailchimp. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 5 of the 5 answers that named Mailchimp and are not a share of its labels.

Domains cited

business.reddit.com2
hrtechsaas.com2
knock.app2
learn.g2.com2
mokahr.io2
nextiva.com2
peoplemanagingpeople.com2
recruiterflow.com2
reddit.com2
selectsoftwarereviews.com2

Twenty of the twenty domain citations in answers naming Mailchimp came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

mailchimp.com is not in Google's top ten for any of the category's searches. In the answers, Mailchimp takes 0% of first choices and Teamtailor takes 23%.
ShowHide

In search

Google, US estimates
Position for “recruitment marketing platform”
–
not in the top ten
Position for “recruitment marketing platforms”
–
not in the top ten
Searches for its name, Google
368,000 a month (“mailchimp”)
AI search demand for its name, est.
6,862 a month
Organic visits to its site
about 1,931,402 a month
Searches its site ranks for
107,032 · 9,488 in the top three
Sites linking to it
479,356
Paid Google search
5 searches its ads show for, about 29 clicks and $1,214 a month (estimate)
Ads on GoogleDetailLess
107+ ads · 105 text, 1 image, 1 video · 107 shown in the last 30 days

First shown March 2026, as Mailchimp, verified. Ads started 2025-10 to 2026-09: 107 in the year. 13 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 99 of 104 in recruitment marketing
Segment leader
23%
Teamtailor
First choices
0 across its categories
Named in
5 answers
Its own site cited
in 5 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on mailchimp.com
5,551
subdomains included
Content
3,116
counted in the table below
Documentation
1,272
Product · Integration
81 · 336
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog2,60302026-05-27
Glossary or explainer12212026-08-24
News or press9902026-06-17
Comparison9112026-08-24
Case study7802025-03-21
Report or ebook6302020-07-06
Template or tool2902017-11-02
Webinar or virtual event21undated
Podcast or video6undated
Conference or event402016-09-20
How it is countedHide how it is counted

Every page mailchimp.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Mailchimp

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Mailchimp is its own company.
ShowHide

In its own words

Stated by the vendor, not checked
Positioning
Marketing plans that grow with you
Price stated
Free for 14 days; then, starts at $20/month mailchimp.com/pricing/marketing
Free plan or trial
Under 250 contacts? It's free. Free for 14 days. mailchimp.com/pricing/marketing
Integrations claimed
300 mailchimp.com/pricing/marketing
Certifications
Visa Cardholder Information Security and Compliance (CISP)MasterCard® Site Data Protection Program (SDP)Discovery Information Security and Compliance (DISC)SOC 2ISO 27001VPAT®EU-U.S. Data Privacy Framework (EU-U.S. DPF)UK Extension to the EU-U.S. DPF
Hosting
United States
Customers named
Stash Hotel RewardsHC BrandsThe Breakthrough Coach

What Mailchimp's own pages state, read September 28, 2026: mailchimp.com, mailchimp.com/pricing/marketing, mailchimp.com/about/security, mailchimp.com/features, mailchimp.com/case-studies. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Mailchimp's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Mailchimp, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Mailchimp by email, built from the raw record of the edition. It shows:

  • where Mailchimp is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Mailchimp, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at mailchimp.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.