Small business▼−2Since September 2026: 14% → 12%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
12%from 14% in September 2026
Inside the floor by 11 pointsRank 3 of 104, unchanged
1 category · RankedH5P
44Judge labels
19First choices
5Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
20% in Course authoring tools for mid-market buyers
Rank 2 of 82 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 0% of its 19 labels there were negative.
What the models named instead of H5P →By buyer segmentStrongest at mid-market.
Small business2 of 112
14%23 labels
accepted challenger
Mid-market2 of 82
20%19 labels
accepted challenger
Enterprise90 of 96
0%2 labels
under the label threshold
In course authoring tools · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named H5P for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Course authoring tools | Learning and development | 20% | 2 of 82 | 0% | 19 | accepted challenger | ▲+3Since September 2026: 17% → 20%, +3 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, H5P held within the floor in its one category: no change cleared 13 points.
Best category · Course authoring tools · by segment
Mid-market▲+3Since September 2026: 17% → 20%, +3 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
20%from 17% in September 2026
Inside the floor by 10 pointsRank 2 of 76, unchanged
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 23 → 65 of 92
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Course authoring tools | 17% | 20% | ▲+3Since September 2026: 17% → 20%, +3 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 2 of 82, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated H5P across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated H5P across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 0 | 0 | 2 |
| GPT-5.4 mini | 1 | 0 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 2 | 0 | 0 | 2 |
| Perplexity Sonar | 1 | 0 | 0 | 0 | 1 |
| Grok 4.1 Fast | 1 | 0 | 0 | 0 | 1 |
| Mistral Small | 1 | 0 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 1 | 0 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 1 | 1 | 0 | 0 | 2 |
| Kimi K2 | 1 | 0 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 1 | 0 | 0 | 0 | 1 |
| MiniMax M2.5 | 1 | 0 | 0 | 0 | 1 |
| GPT-6 Luna | 1 | 0 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct5 labelsNone
Paraphrase0 labelsNone
Comparative6 labelsNone
Budget-constrained27 labels19
Scale-constrained2 labelsNone
Negative4 labelsNone
First choiceAlternativeMentionNegative44 labels in all, every segment counted; 19 of the 19 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“H5P is the only fully open-source option and is the most capable free elearning authoring tool available for budget-constrained teams.” Claude Haiku 4.5 · Course authoring tools · budget prompt · first choice
“H5P is the best completely free option.... For a company with very limited budget (near zero): Start with H5P” MiniMax M2.5 · Course authoring tools · budget prompt · first choice
“The best eLearning authoring tool for a company with a limited budget is H5P, a free and open-source tool” Llama 4 Maverick · Course authoring tools · budget prompt · first choice
“Best for the tightest budget: H5P—if your company already has an LMS or website that can host it” GPT-6 Luna · Course authoring tools · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as H5P, over the 44 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and H5P was named but was not.ShowHide
Named alongside
The products named in the same answers as H5P, over the 44 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and H5P was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named H5P. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 42 of the 44 answers that named H5P and are not a share of its labels.
Domains cited
colossyan.com26
easygenerator.com22
elearningindustry.com22
ispringsolutions.com21
knowlify.com20
intellum.com19
pcmag.com19
guideflow.com16
teachfloor.com16
synthesia.io14
195 of the 195 domain citations in answers naming H5P came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
h5p.org is not in Google's top ten for any of the category's searches. In the answers, H5P takes 20% of first choices and Articulate 360 takes 30%.ShowHide
Search and answers
h5p.org is not in Google's top ten for any of the category's searches. In the answers, H5P takes 20% of first choices and Articulate 360 takes 30%.
ShowHideIn search
Google, US estimatesPosition for “authoring tools”
–
not in the top ten
Position for “elearning authoring tool”
–
not in the top ten
- Searches for its name, Google
- 2,900 a month (“h5p”)
- AI search demand for its name, est.
- 105 a month
- Organic visits to its site
- about 11,494 a month
- Searches its site ranks for
- 15,769 · 77 in the top three
- Sites linking to it
- 7,109
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US
In answers
This editionShare of first choices
20%
rank 2 of 82 in course authoring tools
Segment leader
30%
Articulate 360
- First choices
- 19 across its categories
- Named in
- 44 answers
- Its own site cited
- in 42 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on h5p.org
24
subdomains included
Content
21
counted in the table below
Documentation
0
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 19 | 1 | 2026-09-15 | ||
| Conference or event | 1 | undated | |||
| News or press | 1 | undated |
Most recent
- 2026-09-15H5p sydney event 2026 blog
- 2026-05-28H5p melbourne event 2026 blog
- 2026-03-12H5p hamburg event 2026 blog
- 2026-02-18H5p february 2026 update blog
- 2026-01-23H5p oer hub jan 2026 blog
- 2025-11-28H5p hamburg community event blog
How it is countedHide how it is counted
Every page h5p.org exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow H5P
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
H5P is its own company.ShowHide
The company
H5P is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- H5P empowers everyone to create, share and reuse interactive content - all you need is a web browser and a web site that supports H5P.
- For
- CMSs and LMSs
- Price stated
- free h5p.org
- Free plan or trial
- H5P is a completely free and open technology, licensed with the MIT license. h5p.org
- Not stated on the pages read
- Starting price, integrations, certifications, hosting, customers
What H5P's own pages state, read September 28, 2026: h5p.org. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when H5P's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as H5P, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for H5P by email, built from the raw record of the edition. It shows:
- where H5P is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name H5P, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where H5P is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where H5P is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideH5P is among the products AI models recommend first in Course authoring tools this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.