Small business▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 11 pointsRank 20 → 15 of 104
1 category · RankedArticulate Storyline
33Judge labels
2First choices
13Negative labels
13 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
2% in Course authoring tools for mid-market buyers
Rank 14 of 82 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 36% of its 14 labels there were negative.
What the models named instead of Articulate Storyline →By buyer segmentRead the same way at every buyer size.
Small business16 of 112
2%10 labels
criticized challenger
Mid-market14 of 82
2%14 labels
criticized challenger
Enterprise19 of 96
0%9 labels
under the label threshold
In course authoring tools · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Articulate Storyline for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Course authoring tools | Learning and development | 2% | 14 of 82 | 36% | 14 | criticized challenger | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Articulate Storyline held within the floor in its one category: no change cleared 13 points.
Best category · Course authoring tools · by segment
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 11 pointsRank 19 → 14 of 76
Enterprise▼−2Since September 2026: 2% → 0%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 11 pointsRank 11 → 48 of 92
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Course authoring tools | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 19 → 14 of 82 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Articulate Storyline across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Articulate Storyline across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 0 | 0 | 1 |
| GPT-5.4 mini | 1 | 0 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 1 | 0 | 0 | 1 | 2 |
| Perplexity Sonar | 1 | 0 | 0 | 0 | 1 |
| Grok 4.1 Fast | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 1 | 2 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 1 | 0 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 1 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labelsNone
Paraphrase2 labelsNone
Comparative9 labels5not counted in share
Budget-constrained4 labelsNone
Scale-constrained6 labels2
Negative9 labelsNone
First choiceAlternativeMentionNegative33 labels in all, every segment counted; 2 of the 7 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Best for: Complex, interactive e-learning courses with branching scenarios ... Strengths: Maximum flexibility for advanced interactivity” GLM 4.7 FlashX · Course authoring tools · comparative prompt · first choice
“The Safe Industry Standard: Articulate 360 ... it gives you both Rise ... and Storyline (for highly custom, complex slide-based courses)” Gemini 3.5 Flash · Course authoring tools · scale prompt · first choice
“Best for highly custom, interactive training. It's a desktop authoring tool with a lot of control” GPT-5.4 mini · Course authoring tools · comparative prompt · first choice
“Storyline 360 is best when you need *maximum interactivity and control*” Perplexity Sonar · Course authoring tools · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid using an unresponsive authoring tool like Storyline or Captivate, as they tend to look rather poor.” Muse Glimmer 30B · Course authoring tools · negative prompt · hard negative
“Tools to Avoid (for this specific budget): Large enterprise suites like Articulate Storyline” Qwen 3.7 Flash · Course authoring tools · budget prompt · hard negative
“Standard authoring tools like Articulate Storyline and Adobe Captivate cost $1,000+ per year *indefinitely*.” Gemini 3.5 Flash · Course authoring tools · budget prompt · soft negative
“"Heavier files," limited real-time collaboration, extra effort required for accessibility” Kimi K2 · Course authoring tools · negative prompt · soft negative
Named alongside
The products named in the same answers as Articulate Storyline, over the 33 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Articulate Storyline was named but was not.ShowHide
Named alongside
The products named in the same answers as Articulate Storyline, over the 33 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Articulate Storyline was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Articulate Storyline. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 31 of the 33 answers that named Articulate Storyline and are not a share of its labels.
Domains cited
easygenerator.com18
colossyan.com16
elearningindustry.com15
guideflow.com12
ispringsolutions.com12
intellum.com11
dominknow.com9
atomisystems.com8
confirm.com8
knowlify.com8
117 of the 117 domain citations in answers naming Articulate Storyline came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
articulate.com is not in Google's top ten for any of the category's searches. In the answers, Articulate Storyline takes 2% of first choices and Articulate 360 takes 30%.ShowHide
Search and answers
articulate.com is not in Google's top ten for any of the category's searches. In the answers, Articulate Storyline takes 2% of first choices and Articulate 360 takes 30%.
ShowHideIn search
Google, US estimatesPosition for “authoring tools”
–
not in the top ten
Position for “elearning authoring tool”
–
not in the top ten
- Searches for its name, Google
- 3,600 a month (“articulate storyline”)
- AI search demand for its name, est.
- 217 a month
- Organic visits to its site
- about 211,471 a month
- Searches its site ranks for
- 15,756 · 1,474 in the top three
- Sites linking to it
- 28,106
- Paid Google search
- 11 searches its ads show for, about 57 clicks and $863 a month (estimate)
In answers
This editionShare of first choices
2%
rank 14 of 82 in course authoring tools
Segment leader
30%
Articulate 360
- First choices
- 2 across its categories
- Named in
- 33 answers
- Its own site cited
- in 31 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on articulate.com
2,159
subdomains included
Content
1,059
counted in the table below
Documentation
769
Product · Integration
25 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 400 | 24 | 2026-09-28 | ||
| Webinar or virtual event | 286 | 0 | 2025-11-24 | ||
| Glossary or explainer | 198 | 17 | 2026-09-21 | ||
| Case study | 83 | 8 | 2026-09-11 | ||
| Report or ebook | 44 | 5 | 2026-07-21 | ||
| Comparison | 20 | 2 | 2026-08-21 | ||
| Podcast or video | 16 | 1 | 2026-07-15 | ||
| Conference or event | 6 | 0 | 2026-06-17 | ||
| Template or tool | 6 | 1 | 2026-07-30 |
Most recent
- 2026-09-28Soft skills training strategies for common leadership mistakes blog
- 2026-09-25Your three step playbook for working with subject matter experts blog
- 2026-09-23How to write effective e learning quiz questions blog
- 2026-09-21What is a job aid glossary or explainer
- 2026-09-19What is a community of practice glossary or explainer
- 2026-09-16How to boost sales performance with hybrid training blog
Events in person
Last twelve months
- May 26, 20261º Articulate Summit Brasil: Aprendizado Corporativo na Era da IAJW Marriott Hotel São Paulo, São Paulo, Brazil · hosted
- April 9, 2026Scale Workplace Learning for the AI EconomyITC Maurya, New Delhi, India · hosted
As the event pages on articulate.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page articulate.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Articulate Storyline
What the judge wrote, as written, with how often. The vendor table decides that these count as Articulate Storyline; a claim can dispute any of them.
Articulate Storyline 360 8Storyline 2Articulate Storyline / Articulate 360 1
Follow Articulate Storyline
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Articulate Storyline is its own company.ShowHide
The company
Articulate Storyline is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Build custom interactive content
- For
- L&D teams
- Free plan or trial
- A free trial is available for both Articulate 360 AI and Frontline. The trial is 14 days long and includes a generous credit allowance to try advanced workflows. articulate.com/360/pricing
- Customers named
- ResultsCXTrustmarkHapag-Lloyd AcademyTamrThe Toro CompanyThe Gates FoundationAvid TechnologyLumina Learning
- Not stated on the pages read
- Price, starting price, integrations, certifications, hosting
What Articulate Storyline's own pages state, read September 28, 2026: articulate.com, articulate.com/360/pricing, trust.articulate.com, articulate.com/capabilities/scale, articulate.com/360/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Articulate Storyline's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Articulate Storyline, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Articulate Storyline by email, built from the raw record of the edition. It shows:
- where Articulate Storyline is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Articulate Storyline, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.