Small business▼−1Since September 2026: 1% → 0%, −1 point. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 1% in September 2026
Inside the floor by 12 pointsRank 21 → 67 of 100
Deel · 2 categories · RankedDeel Payroll
21Judge labels
1First choices
6Negative labels
9 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
2% in Compensation management for mid-market buyers
Rank 19 of 140 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 25% of its 8 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business67 of 108
0%7 labels
under the label threshold
Mid-market19 of 140
2%8 labels
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In compensation management · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Deel Payroll for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Compensation management | Compensation and total rewards | 2% | 19 of 140 | 25% | 8 | under 10 labels · led by Pave at 18% | newNew since September 2026: not ranked then, 2% now. |
| Pay equity | Compensation and total rewards | 0% | 62 of 73 | 33% | 3 | under 10 labels · led by Syndio at 12% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Deel Payroll held within the floor in all two categories: no change cleared 13 points.
Best category · Compensation management · by segment
Mid-marketnewNew since September 2026: not ranked then, 2% now.
2%from 0% in September 2026
Inside the floor by 11 pointsRank 19 of 131, unchanged
EnterprisegoneNot named this edition; 0% in September 2026.
0%from 0% in September 2026
Inside the floor by 13 pointsNot ranked
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Compensation management | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 19 of 140, unchanged |
| Pay equity | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 46 → 62 of 73 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Deel Payroll across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Deel Payroll across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 1 | 1 | 1 | 3 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 1 | 1 | 0 | 2 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 1 | 2 |
| MiniMax M2.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labelsNone
Paraphrase4 labelsNone
Comparative3 labelsNone
Budget-constrained6 labels1
Scale-constrained0 labelsNone
Negative5 labelsNone
First choiceAlternativeMentionNegative21 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“one of the most accessible options for small teams... slightly larger teams may benefit from dedicated platforms like Deel or HiBob” Claude Haiku 4.5 · Compensation management · budget prompt · first choice
“Flexible pricing (~$1-3/employee/month for basics). Great for global/remote SMBs needing payroll + benchmarking” Grok 4.1 Fast · Compensation management · budget prompt · alternative
“Deel Payroll is a good choice if you also need payroll/global contractor management” GPT-5.4 mini · Compensation management · budget prompt · alternative
“Best for: Companies with global/remote teams needing multi-country payroll” Kimi K2 · Compensation management · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Platforms with recurring negative feedback - Deel Payroll – Users report payment delays, high transaction and withdrawal fees” GLM 4.7 FlashX · Compensation management · negative prompt · hard negative
“More payroll-operations oriented than specialized pay-equity analytics... not usually the first choice for deep statistical pay equity remediation” GPT-5.4 mini · Pay equity · comparative prompt · soft negative
“Deel Payroll - Users report: - High transaction and withdrawal fees - Payment delays - Expensive overall costs” MiniMax M2.5 · Compensation management · negative prompt · soft negative
Named alongside
The products named in the same answers as Deel Payroll, over the 21 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Deel Payroll was named but was not.ShowHide
Named alongside
The products named in the same answers as Deel Payroll, over the 21 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Deel Payroll was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Deel Payroll. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 21 of the 21 answers that named Deel Payroll and are not a share of its labels.
Domains cited
g2.com18
learn.g2.com14
comprehensive.io7
fitsmallbusiness.com7
peoplemanagingpeople.com7
firsthr.app6
hibob.com6
ravio.com6
capterra.com4
gartner.com4
Seventy-nine of the seventy-nine domain citations in answers naming Deel Payroll came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
deel.com is not in Google's top ten for any of the category's searches. In the answers, Deel Payroll takes 2% of first choices and Pave takes 18%.ShowHide
Search and answers
deel.com is not in Google's top ten for any of the category's searches. In the answers, Deel Payroll takes 2% of first choices and Pave takes 18%.
ShowHideIn search
Google, US estimatesPosition for “compensation platforms”
–
not in the top ten
Position for “compensation management software”
–
not in the top ten
- Searches for its name, Google
- 720 a month (“deel payroll”)
- AI search demand for its name, est.
- 19 a month
- Its company's site
- deel.com shared with Deel's other products; the figures are the site's
- Organic visits to its site
- about 307,175 a month
- Searches its site ranks for
- 63,403 · 2,895 in the top three
- Sites linking to it
- 13,848
- Paid Google search
- 412 searches its ads show for, about 29,117 clicks and $330,608 a month (estimate)
In answers
This editionShare of first choices
2%
rank 19 of 140 in compensation management
Segment leader
18%
Pave
- First choices
- 1 across its categories
- Named in
- 21 answers
- Its own site cited
- in 21 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Deel Payroll
What the judge wrote, as written, with how often. The vendor table decides that these count as Deel Payroll; a claim can dispute any of them.
Deel Payroll/HR 1
Follow Deel Payroll
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Deel is the company behind Deel Payroll.ShowHide
The company
Deel is the company behind Deel Payroll.
ShowHideOn record
Company records- Also from Deel
- Deel, Deel Contractor, Deel Engage, Deel HR, Deel Hire, Deel PEO, Deel Workforce Planning
In its own words
Stated by the vendor, not checked- Positioning
- Run payroll on one platform, globally
- For
- For companies running payroll through their own entities
- Free plan or trial
- Get 3 months free of PEO* deel.com/payroll
- Certifications
- SOC 2 Type IIISO 27001GDPR-compliantWorkday (GPC-certified)SOC 2
- Customers named
- TuringRevolutMagicTelinFICOPumaOutreachZip Co
- Not stated on the pages read
- Price, starting price, integrations, hosting
What Deel Payroll's own pages state, read October 5, 2026: deel.com/payroll, deel.com/payroll/hire-employees, deel.com/glossary/global-payroll, deel.com/resources/payroll-guide-india, deel.com/resources/payroll-south-africa. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Deel Payroll's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Deel Payroll, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Deel Payroll by email, built from the raw record of the edition. It shows:
- where Deel Payroll is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Deel Payroll, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.