Small business▲+5Since September 2026: 0% → 5%, +5 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
5%from 0% in September 2026
Inside the floor by 8 pointsRank 11 → 5 of 48
2 categories · RankedMultiplier
72Judge labels
4First choices
6Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
4% in Global payroll for small business buyers
Rank 9 of 61 in the mid-market standingaccepted challenger
1 of 14 models made it the first choice on the direct prompt; 3% of its 31 labels there were negative.
What the models named instead of Multiplier →By buyer segmentRead the same way at every buyer size.
Small business5 of 55
4%26 labels
accepted challenger
Mid-market9 of 61
2%31 labels
accepted challenger
Enterprise11 of 47
2%11 labels
criticized challenger
In global payroll · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Multiplier for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Global payroll and employer of record | Core HR and payroll | 2% | 9 of 61 | 3% | 31 | accepted challenger | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| PEO providers | Core HR and payroll | 0% | 32 of 53 | 0% | 1 | under 10 labels · led by Justworks at 24% |
Movement
Since September 2026, Multiplier held within the floor in all two categories: no change cleared 13 points.
Best category · Global payroll · by segment
Mid-market=heldSince September 2026: 2% → 2%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 13 pointsRank 9 of 53, unchanged
Enterprise▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 11 pointsRank 17 → 11 of 45
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Global payroll | 2% | 2% | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 9 of 61, unchanged |
| PEOs | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 32 of 53, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Multiplier across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Multiplier across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 3 | 2 | 0 | 5 |
| GPT-5.4 mini | 0 | 2 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.1 Fast | 0 | 3 | 1 | 0 | 4 |
| Mistral Small | 0 | 1 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 1 | 1 | 2 | 0 | 4 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 1 | 1 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 2 | 0 | 3 |
| MiniMax M2.5 | 1 | 1 | 0 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 3 | 1 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct10 labels1
Paraphrase6 labels2
Comparative21 labelsNone
Budget-constrained19 labels1
Scale-constrained2 labelsNone
Negative14 labels2not counted in share
First choiceAlternativeMentionNegative72 labels in all, every segment counted; 4 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Multiplier is the EOR that most reviewers highlight as the best fit for the mid‑market segment.” MiniMax M2.5 · Global payroll · direct prompt · first choice
“Multiplier — $400/mo, strong APAC coverage, 24/7 support, fewer complaints” DeepSeek V4 Flash · Global payroll · negative prompt · first choice
“combining flat-rate pricing well below most competitors with particular depth in Asia-Pacific markets” Claude Haiku 4.5 · Global payroll · direct prompt · alternative
“Choose Multiplier if you care most about hands-on support and a simpler experience” GPT-5.4 mini · Global payroll · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“high automation, AI-driven options note they often struggle with hidden fees” Muse Glimmer 30B · Global payroll · negative prompt · soft negative
Named alongside
The products named in the same answers as Multiplier, over the 72 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Multiplier was named but was not.ShowHide
Named alongside
The products named in the same answers as Multiplier, over the 72 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Multiplier was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Multiplier. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 69 of the 72 answers that named Multiplier and are not a share of its labels.
Domains cited
peoplemanagingpeople.com30
teamed.global27
remote.com26
hr.software25
remotepeople.com25
selectsoftwarereviews.com23
gartner.com20
playroll.com20
deel.com19
learn.g2.com19
234 of the 234 domain citations in answers naming Multiplier came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
usemultiplier.com is not in Google's top ten for any of the category's searches. In the answers, Multiplier takes 2% of first choices and Deel takes 30%.ShowHide
Search and answers
usemultiplier.com is not in Google's top ten for any of the category's searches. In the answers, Multiplier takes 2% of first choices and Deel takes 30%.
ShowHideIn search
Google, US estimatesPosition for “employer of record”
–
not in the top ten
Position for “best employer of record”
–
not in the top ten
- Searches for its name, Google
- 9,900 a month (“multiplier”)
- AI search demand for its name, est.
- 71,234 a month
- Organic visits to its site
- about 69,887 a month
- Searches its site ranks for
- 25,999 · 756 in the top three
- Sites linking to it
- 3,762
- Paid Google search
- 24 searches its ads show for, about 345 clicks and $4,584 a month (estimate)
In answers
This editionShare of first choices
2%
rank 9 of 61 in global payroll
Segment leader
30%
Deel
- First choices
- 4 across its categories
- Named in
- 72 answers
- Its own site cited
- in 69 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on usemultiplier.com
3,365
subdomains included
Content
608
counted in the table below
Documentation
56
Product · Integration
27 · 105
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 324 | undated | Applicant tracking syste, Compensation management | ||
| Comparison | 129 | 1 | 2026-08-07 | ||
| Webinar or virtual event | 51 | undated | Workforce planning | ||
| News or press | 33 | 2 | 2026-08-03 | ||
| Case study | 20 | undated | |||
| Conference or event | 15 | undated | |||
| Report or ebook | 15 | undated | Global payroll | ||
| Blog | 13 | undated | |||
| Template or tool | 8 | undated |
Most recent
- 2026-08-07H 1b alternatives for small businesses comparison
- 2026-08-03Transparent eor pricing news or press
- 2026-07-23Gpa eor of the year 2026 news or press
Events in person
Upcoming
- October 14, 2026San FranciscoCloud Club Room, Oracle Park, San Francisco, United States · takes part
- October 22, 2026DubaiDubai, United Arab Emirates · takes part
Last twelve months
- September 17, 2026BostonYvonne's, 2 Winter Pl, Boston, United States · took part
As the event pages on usemultiplier.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page usemultiplier.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Multiplier
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Multiplier is its own company.ShowHide
The company
Multiplier is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- The World's Leading Global Human Platform
- For
- global teams and businesses hiring, managing, and paying talent across borders
- Price stated
- Core, Growth, Enterprise, Contractor of Record, Contractors, Global Payroll, and bundles usemultiplier.com/pricing
- Starting price
- 20 usemultiplier.com/pricing
- Free plan or trial
- No credit card required; Get 3 months free when you start hiring globally. Ends Sept 30. usemultiplier.com
- Certifications
- SOC 2 Type I & IISOC 3ISO 27001:2022GDPR
- Customers named
- MoengageAkraFrogcoAspireHeadoutCommercial packagingRareBeautyStoryoftheseason
- Not stated on the pages read
- Integrations, hosting
What Multiplier's own pages state, read September 28, 2026: usemultiplier.com, usemultiplier.com/pricing, trust.usemultiplier.com, usemultiplier.com/solutions/hr-teams, usemultiplier.com/case-studies. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Multiplier's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Multiplier, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Multiplier by email, built from the raw record of the edition. It shows:
- where Multiplier is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Multiplier, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.