Small businessnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 114 of 118, unchanged
1 category · Named, not rankedBraze
14Judge labels
0First choices
6Negative labels
10 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Standing
2 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Braze was named 2 times in Employee engagement surv, where Culture Amp led with 37%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business125 of 129
0%6 labels
under the label threshold
Mid-market30 of 58
0%2 labels
under the label threshold
Enterprise18 of 100
0%6 labels
under the label threshold
In employee engagement surv · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Braze for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Employee engagement surveys | Onboarding and employee experience | 0% | 30 of 58 | 0% | 2 | under 10 labels · led by Culture Amp at 37% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Braze held within the floor in its one category: no change cleared 13 points.
Best category · Employee engagement surv · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 37 → 38 of 53
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 10 → 16 of 96
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Employee engagement surv | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 37 → 30 of 58 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Braze across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Braze across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative7 labels2not counted in share
Budget-constrained0 labelsNone
Scale-constrained0 labelsNone
Negative7 labelsNone
First choiceAlternativeMentionNegative14 labels in all, every segment counted; 0 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Braze or Iterable for complex, behavior-driven digital journeys” GPT-6 Luna · Employee engagement surv · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Braze, over the 14 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Braze was named but was not.ShowHide
Named alongside
The products named in the same answers as Braze, over the 14 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Braze was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Braze. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 14 of the 14 answers that named Braze and are not a share of its labels.
Domains cited
knock.app6
betterworks.com5
braze.comYour site5
culturemonkey.io4
klenty.com4
maestra.io4
appcues.com3
bloomreach.com3
business.reddit.com3
connectsafely.ai3
Thirty-five of the forty domain citations in answers naming Braze came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
braze.com is not in Google's top ten for any of the category's searches. In the answers, Braze takes 0% of first choices and Culture Amp takes 37%.ShowHide
Search and answers
braze.com is not in Google's top ten for any of the category's searches. In the answers, Braze takes 0% of first choices and Culture Amp takes 37%.
ShowHideIn search
Google, US estimatesPosition for “engagement platforms”
–
not in the top ten
Position for “employee engagement survey platform”
–
not in the top ten
- Searches for its name, Google
- 27,100 a month (“braze”)
- AI search demand for its name, est.
- 6,395 a month
- Organic visits to its site
- about 55,552 a month
- Searches its site ranks for
- 8,467 · 866 in the top three
- Sites linking to it
- 9,620
- Paid Google search
- 15 searches its ads show for, about 601 clicks and $13,112 a month (estimate)
In answers
This editionShare of first choices
0%
rank 30 of 58 in employee engagement surv
Segment leader
37%
Culture Amp
- First choices
- 0 across its categories
- Named in
- 14 answers
- Its own site cited
- in 14 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on braze.com
5,107
subdomains included
Content
2,977
counted in the table below
Documentation
0
Product · Integration
42 · 3
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 2,225 | 56 | 2026-09-24 | Employee engagement surv | |
| Podcast or video | 199 | undated | |||
| Case study | 194 | 5 | 2026-09-01 | ||
| Webinar or virtual event | 192 | undated | |||
| News or press | 95 | 3 | 2026-09-24 | ||
| Comparison | 27 | 1 | 2026-07-21 | ||
| Glossary or explainer | 20 | 0 | 2026-01-21 | ||
| Conference or event | 17 | undated | |||
| Report or ebook | 6 | undated | |||
| Template or tool | 2 | undated |
Most recent
- 2026-09-24Microsoft outlook hotmail email deliverability blog
- 2026-09-24Braze named a leader in 2026 gartner magic quadrant for multichannel marketing hubs for fourth consecutive year news or press
- 2026-09-24Braze named leader 2026 gartner magic quadrant blog
- 2026-09-23Email deliverability 101 blog
- 2026-09-22Ip warming practical guide blog
- 2026-09-22Braze account objects spotlight blog
How it is countedHide how it is counted
Every page braze.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Braze
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Braze is its own company.ShowHide
The company
Braze is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Braze is a customer engagement platform that empowers brands to Be Absolutely Engaging.™
- For
- brands
- Price stated
- Pricing braze.com
- Free plan or trial
- Start a Free Trial braze.com
- Certifications
- ISO 27001 certificationSOC 2 Type II compliance
- Customers named
- Pizza HutBEES/Anheuser Busch-InBevVirgin RedHugosavePapa Johns UKSondersweetgreenDutchBros
- Not stated on the pages read
- Starting price, integrations, hosting
What Braze's own pages state, read September 28, 2026: braze.com, braze.com/pricing, braze.com/product/trust, braze.com/product/sms, braze.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Braze's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Braze, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Braze by email, built from the raw record of the edition. It shows:
- where Braze is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Braze, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.