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HR AI Index
Index › Products › Google Workspace · October 2026 Edition
5 categories · Named, not ranked

Google Workspace

24Judge labels
1First choices
3Negative labels
10 / 14Models named it
5Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Standing
7 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Google Workspace was named 7 times in Internal communications and 4 other categories, where Microsoft Teams led with 14%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
In internal communications · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Google Workspace for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Internal communications and intranetOnboarding and employee experience0%31 of 860%3under 10 labels · led by Microsoft Teams at 14%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
Employee onboardingOnboarding and employee experience0%62 of 870%1under 10 labels · led by Rippling at 25%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
Frontline employee appsOnboarding and employee experience0%68 of 106100%1under 10 labels · led by Connecteam at 49%newNew since September 2026: not ranked then, 0% now.
Internal talent marketplacePerformance and talent management0%67 of 1020%1under 10 labels · led by Fuel50 at 47%newNew since September 2026: not ranked then, 0% now.
Whistleblowing and investigationsCore HR and payroll0%92 of 107100%1under 10 labels · led by FaceUp at 25%

Movement

Since September 2026, Google Workspace held within the floor in all five categories: no change cleared 13 points.

Best category · Internal communications · by segment

Small business▼−3Since September 2026: 5% → 2%, −3 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
2%from 5% in September 2026
Inside the floor by 10 pointsRank 10 → 13 of 83
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 36 → 56 of 83
EnterprisenewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 51 of 87, unchanged

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Internal communications0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.Within noiseRank 36 → 31 of 86
Employee onboarding0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.Within noiseRank 56 → 62 of 87
Frontline employee apps0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 68 of 106, unchanged
Internal talent marketpl0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 67 of 102, unchanged
Whistleblowing0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 92 of 107, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Google Workspace across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash00123
Perplexity Sonar00000
Grok 4.1 Fast00101
Mistral Small00000
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K200000
GLM 4.7 FlashX00000
MiniMax M2.500101
GPT-6 Luna00000
Muse Glimmer 30B02002

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 label1
Paraphrase0 labelsNone
Comparative7 labels1not counted in share
Budget-constrained12 labelsNone
Scale-constrained1 labelNone
Negative3 labelsNone
First choiceAlternativeMentionNegative24 labels in all, every segment counted; 1 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Ideal for SMBs, easy and fast deployment, less customizable than enterprise solutions” Muse Glimmer 30B · Internal communications · comparative prompt · alternative
“simple internal wiki / information hub, low cost or included” Muse Glimmer 30B · Internal communications · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“daily communication tools like Slack, Microsoft Teams, Outlook, or Google Workspace, do not use them for sensitive disclosures” Gemini 3.5 Flash · Whistleblowing · negative prompt · hard negative
“the standard tools used by desk workers (like Slack, Microsoft Teams, or Google Workspace) usually fail” Gemini 3.5 Flash · Frontline employee apps · budget prompt · soft negative

Named alongside

The products named in the same answers as Google Workspace, over the 24 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Workspace was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Connecteam11 of 244Not among the top eight
Microsoft SharePoint11 of 241Not among the top eight
Notion10 of 240Not among the top eight
Jostle9 of 242Not among the top eight
Workvivo8 of 240Not among the top eight
Atlassian Confluence7 of 240Not among the top eight
Simpplr6 of 240Not among the top eight
Google Sites5 of 240Not among the top eight
Homebase4 of 241Not among the top eight
Microsoft 3654 of 241Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Google Workspace. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 23 of the 24 answers that named Google Workspace and are not a share of its labels.

Domains cited

learn.g2.com11
firsthr.app10
workvivo.com10
virtosoftware.com9
softr.io8
peoplemanagingpeople.com7
simpplr.com7
axerosolutions.com6
g2.com6
guideflow.com6

Eighty of the eighty domain citations in answers naming Google Workspace came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

google.com is not in Google's top ten for any of the category's searches. In the answers, Google Workspace takes 0% of first choices and Microsoft Teams takes 14%.
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In search

Google, US estimates
Position for “employee intranet”
–
not in the top ten
Position for “intranet platforms”
–
not in the top ten
Searches for its name, Google
368,000 a month (“google workspace”)
AI search demand for its name, est.
7,422 a month
Organic visits to its site
about 1,800,358,416 a month
Searches its site ranks for
16,240,774 · 2,471,277 in the top three
Sites linking to it
28,655,444
Paid Google search
243 searches its ads show for, about 42,266 clicks and $465,944 a month (estimate)
Ads on GoogleDetailLess
5+ ads · 2 image, 2 text, 1 video · 5 shown in the last 30 days

First shown January 2026, as Google LLC, verified. Ads started 2025-10 to 2026-09: 5 in the year. 115 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 31 of 86 in internal communications
Segment leader
14%
Microsoft Teams
First choices
1 across its categories
Named in
24 answers
Its own site cited
in 23 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on google.com
7,607
subdomains included
Content
1,201
counted in the table below
Documentation
137
Product · Integration
18 · 84
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Case study707undated
Blog37202018-12-13
Glossary or explainer5102018-12-13
Comparison35undated
News or press34undated
Template or tool1undated
Podcast or video1undated
How it is countedHide how it is counted

Every page google.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.

Names read as Google Workspace

What the judge wrote, as written, with how often. The vendor table decides that these count as Google Workspace; a claim can dispute any of them.
Google Sites / Google Workspace 1Google Workspace (Forms + Sheets + Drive) 1

Follow Google Workspace

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Google Workspace is its own company.
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In its own words

Stated by the vendor, not checked
Positioning
Secure Online Productivity & Collaboration Tools
For
teams of all sizes
Price stated
All prices $USD workspace.google.com
Starting price
7 workspace.google.com
Free plan or trial
free 14-day trial workspace.google.com
Hosting
Enterprise data regions
Not stated on the pages read
Integrations, certifications, customers

What Google Workspace's own pages state, read October 5, 2026: workspace.google.com, google.com, google.com/adwords/express/pricing, google.com/admob/platform.html. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google Workspace's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google Workspace, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Google Workspace by email, built from the raw record of the edition. It shows:

  • where Google Workspace is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Google Workspace, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at google.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.