3 categories · RankedEmpower
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Financial wellness platforms | Compensation and total rewards | 0% | 51 of 117 | 29% | 7 | under 10 labels · led by LearnLux at 24% | |
| Earned wage access | Compensation and total rewards | 0% | 51 of 54 | 100% | 4 | under 10 labels · led by Tapcheck at 38% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| HSA and FSA administrators | Compensation and total rewards | 0% | 32 of 111 | 0% | 2 | under 10 labels · led by HealthEquity at 29% |
Movement
By model
How each model treated Empower across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 2 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 1 | 2 |
| Kimi K2 | 0 | 0 | 0 | 2 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 1 | 2 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Best For: Employers looking for a comprehensive solution covering retirement, short-term emergency funds, and debt reduction.” Qwen 3.7 Flash · Financial wellness · comparative prompt · alternative
“Best For: Investors and individuals with moderate-to-high net worth” Gemini 3.5 Flash · Financial wellness · comparative prompt · alternative
“EMPOWER combines advanced technology with personalized service” Claude Haiku 4.5 · HSA & FSA admin · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Empower is repeatedly named alongside EarnIn and MoneyLion as a direct-to-consumer advance.” Muse Glimmer 30B · Earned wage access · negative prompt · hard negative
“solicits "numerous, uncapped fees" and uses "manipulative tactics" to coerce tips” DeepSeek V4 Flash · Earned wage access · negative prompt · hard negative
“Marketed similarly to Dave, also subject to scrutiny regarding debt cycles.” Qwen 3.7 Flash · Earned wage access · negative prompt · hard negative
“"Voluntary" tips and expedite fees that most users end up paying” Kimi K2 · Financial wellness · negative prompt · hard negative
Named alongside
The products named in the same answers as Empower, over the 20 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Empower was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 19 of the 20 answers that named Empower and are not a share of its labels.
Domains cited
Sixty-three of the sixty-three domain citations in answers naming Empower came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
empower.com is not in Google's top ten for any of the category's searches. In the answers, Empower takes 0% of first choices and LearnLux takes 24%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 823,000 a month (“empower”)
- AI search demand for its name, est.
- 21,818 a month
- Organic visits to its site
- about 2,954,551 a month
- Searches its site ranks for
- 106,577 · 10,242 in the top three
- Sites linking to it
- 11,655
- Paid Google search
- 1 searches its ads show for, about 12 clicks and $105 a month (estimate)
In answers
This edition- First choices
- 0 across its categories
- Named in
- 20 answers
- Its own site cited
- in 19 of the answers that named it
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 377 | undated | |||
| Glossary or explainer | 59 | 1 | 2026-10-01 | ||
| Blog | 38 | undated | |||
| Comparison | 27 | 2 | 2026-10-02 | ||
| Template or tool | 26 | undated | |||
| Report or ebook | 15 | 1 | 2026-10-02 | ||
| Webinar or virtual event | 2 | undated | |||
| Podcast or video | 2 | undated | |||
| Conference or event | 1 | undated |
Most recent
- 2026-10-02Roth ira vs 401k comparison
- 2026-10-02Informed investor sticky inflation report or ebook
- 2026-10-01What is portfolio management glossary or explainer
- 2026-09-29Trump accounts vs custodial accounts comparison
How it is countedHide how it is counted
Every page empower.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.
Names read as Empower
Follow Empower
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Empower is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- Our vision is to transform financial lives through advice, people and technology. Our mission is to empower financial freedom for all.
- For
- Personal investors; workplace retirement; employers and plan sponsors; financial professionals
- Certifications
- registered investment adviser with the Securities and Exchange Commission (SEC)Member FINRA/SIPC
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, hosting, customers
What Empower's own pages state, read October 5, 2026: empower.com, empower.com/plan-sponsors/solutions/marc-pension-administration-system. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Empower's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Empower, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Empower by email, built from the raw record of the edition. It shows:
- where Empower is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Empower, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.