Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 10 → 9 of 37
2 categories · RankedRain
85Judge labels
4First choices
2Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
4% in Earned wage access for mid-market buyers
Rank 5 of 54 in the mid-market standingaccepted challenger
2 of 14 models made it the first choice on the direct prompt; 0% of its 27 labels there were negative.
What the models named instead of Rain →By buyer segmentRead the same way at every buyer size.
Small business10 of 38
0%18 labels
accepted challenger
Mid-market5 of 54
4%27 labels
accepted challenger
Enterprise6 of 55
2%35 labels
accepted challenger
In earned wage access · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Rain for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Earned wage access | Compensation and total rewards | 4% | 5 of 54 | 0% | 27 | accepted challenger | ▼−7Since September 2026: 12% → 5%, −7 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Financial wellness platforms | Compensation and total rewards | 2% | 14 of 117 | 0% | 2 | under 10 labels · led by LearnLux at 24% |
Movement
Since September 2026, Rain held within the floor in all two categories: no change cleared 13 points.
Best category · Earned wage access · by segment
Mid-market▼−7Since September 2026: 12% → 5%, −7 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
5%from 12% in September 2026
Inside the floor by 6 pointsRank 3 → 4 of 44
Enterprise▼−4Since September 2026: 7% → 3%, −4 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
3%from 7% in September 2026
Inside the floor by 9 pointsRank 3 → 6 of 53
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Earned wage access | 12% | 5% | ▼−7Since September 2026: 12% → 5%, −7 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 3 → 5 of 54 |
| Financial wellness | 0% | 3% | newNew since September 2026: not ranked then, 3% now. | New this edition | Rank 14 of 117, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Rain across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Rain across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 1 | 0 | 3 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 2 | 1 | 0 | 3 |
| Grok 4.1 Fast | 0 | 3 | 2 | 0 | 5 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 3 | 0 | 4 |
| Llama 4 Maverick | 1 | 0 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 1 | 0 | 0 | 0 | 1 |
| Kimi K2 | 1 | 2 | 1 | 0 | 4 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 2 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct18 labels3
Paraphrase6 labelsNone
Comparative29 labels1not counted in share
Budget-constrained17 labels1
Scale-constrained11 labelsNone
Negative4 labels2not counted in share
First choiceAlternativeMentionNegative85 labels in all, every segment counted; 4 of the 7 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Rain - provides a payroll-integrated earned wage access solution designed for mid-market and enterprise employers.” Llama 4 Maverick · Earned wage access · direct prompt · first choice
“ZayZoon and Rain are widely considered the top choices for mid-market B2B companies” Qwen 3.7 Flash · Earned wage access · direct prompt · first choice
“Tapcheck or Rain for earned wage access is your best starting point” Kimi K2 · Financial wellness · budget prompt · first choice
“Rain and Immediate use employer-pays models ... which is the cleanest from a regulatory and employee-relations standpoint” Claude Haiku 4.5 · Earned wage access · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Rain, over the 85 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Rain was named but was not.ShowHide
Named alongside
The products named in the same answers as Rain, over the 85 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Rain was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Rain. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 85 of the 85 answers that named Rain and are not a share of its labels.
Domains cited
guideflow.com58
enterprise.chime.com56
peoplemanagingpeople.com47
g2.com46
us.fitgap.com41
dailypay.com40
sourceforge.net39
tapcheck.com35
fintechspecs.com32
juicefin.com32
426 of the 426 domain citations in answers naming Rain came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
rainapp.com is not in Google's top ten for any of the category's searches. In the answers, Rain takes 4% of first choices and Tapcheck takes 38%.ShowHide
Search and answers
rainapp.com is not in Google's top ten for any of the category's searches. In the answers, Rain takes 4% of first choices and Tapcheck takes 38%.
ShowHideIn search
Google, US estimatesPosition for “earned wage access provider”
–
not in the top ten
Position for “earned wage access providers”
–
not in the top ten
- Searches for its name, Google
- 246,000 a month (“rain”)
- AI search demand for its name, est.
- 376,115 a month
- Organic visits to its site
- about 6,438 a month
- Searches its site ranks for
- 2,708 · 91 in the top three
- Sites linking to it
- 922
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
4%
rank 5 of 54 in earned wage access
Segment leader
38%
Tapcheck
- First choices
- 4 across its categories
- Named in
- 85 answers
- Its own site cited
- in 85 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on rainapp.com
102
subdomains included
Content
101
counted in the table below
Documentation
0
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 49 | undated | Earned wage access | ||
| Conference or event | 24 | undated | Benefits administration | ||
| Case study | 16 | undated | |||
| Glossary or explainer | 5 | undated | Earned wage access | ||
| Webinar or virtual event | 4 | undated | |||
| Template or tool | 2 | undated | |||
| Comparison | 1 | undated |
How it is countedHide how it is counted
Every page rainapp.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Rain
What the judge wrote, as written, with how often. The vendor table decides that these count as Rain; a claim can dispute any of them.
Homebase/Rain 1Rain / New Benefits 1
Follow Rain
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Rain is its own company.ShowHide
The company
Rain is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- the leading all-in-one financial health platform that helps employees stabilize, control, and grow their finances
- For
- employers
- Certifications
- SOC 1 Type 2SOC 2 Type 2ISO/IEC 27001
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, hosting, customers
What Rain's own pages state, read September 28, 2026: rainapp.com. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Rain's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Rain, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Rain by email, built from the raw record of the edition. It shows:
- where Rain is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Rain, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.