Every category where a model named Dave for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Earned wage access	Compensation and total rewards	0%	54 of 54	82%	11	criticized challenger	▼−2Since September 2026: 2% → 0%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
Financial wellness platforms	Compensation and total rewards	0%	115 of 117	100%	2	under 10 labels · led by LearnLux at 24%
Compensation management	Compensation and total rewards	0%	116 of 140	100%	1	under 10 labels · led by Pave at 18%	newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, Dave held within the floor in all three categories: no change cleared 13 points.

Best category · Earned wage access · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 13 pointsRank 26 → 36 of 37

Mid-market▼−2Since September 2026: 2% → 0%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.

0%from 2% in September 2026

Inside the floor by 11 pointsRank 11 → 44 of 44

Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 13 pointsRank 34 → 44 of 53

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
Earned wage access	2%	0%	▼−2Since September 2026: 2% → 0%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 11 → 54 of 54
Financial wellness	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 115 of 117, unchanged
Compensation management	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 116 of 140, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Dave across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	1	0	1
Gemini 3.5 Flash	0	1	1
Perplexity Sonar	0	0	0
Grok 4.1 Fast	0	1	1
Mistral Small	0	0	0
DeepSeek V4 Flash	0	1	1
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	2	2
Kimi K2	0	1	1
GLM 4.7 FlashX	1	1	2
MiniMax M2.5	0	1	1
GPT-6 Luna	0	3	3
Muse Glimmer 30B	0	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase0 labelsNone

Comparative3 labelsNone

Budget-constrained1 labelNone

Scale-constrained0 labelsNone

Negative22 labelsNone

First choiceAlternativeMentionNegative27 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“report lists Dave as one of the bigger direct-to-borrower companies, with no direct connection to the employer or wage records” Muse Glimmer 30B · Earned wage access · negative prompt · hard negative

“Frequently flagged for charging monthly subscription fees regardless of usage, plus tips.” Qwen 3.7 Flash · Earned wage access · negative prompt · hard negative

“Same Pennsylvania lawsuit as MoneyLion; ads emphasize "instant" cash while hiding costs” Kimi K2 · Earned wage access · negative prompt · hard negative

“Avoid "Direct-to-Consumer" Apps ... (which include apps like Dave, Brigit, and Earnin)” GLM 4.7 FlashX · Earned wage access · negative prompt · hard negative

Named alongside

The products named in the same answers as Dave, over the 27 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Dave was named but was not.

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ProductSame answerTook the first choice insteadHead to head

EarnIn25 of 270Not among the top eight

DailyPay19 of 278Not among the top eight

Payactiv17 of 275Not among the top eight

Brigit15 of 270Not among the top eight

MoneyLion – Instacash12 of 270Not among the top eight

Branch8 of 271Not among the top eight

Tapcheck7 of 274Not among the top eight

Cleo7 of 270Not among the top eight

Empower6 of 270Not among the top eight

FloatMe6 of 270Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Dave. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 26 of the 27 answers that named Dave and are not a share of its labels.

Domains cited

g2.com12

cnbc.com8

congress.gov8

consumerfinance.gov8

files.consumerfinance.gov8

nclc.org8

aeaweb.org7

ilo.org7

kansascityfed.org7

paymentsdive.com7

Eighty of the eighty domain citations in answers naming Dave came from somebody else's page.

Pages cited

aeaweb.org/conference/2026/program/paper/d3E2EQTt7

g2.com/discussions/what-earned-wage-access-software-is-the-most-reliable-for-ensuring-hour7

ilo.org/sites/default/files/2025-04/Earned%20wage%20access.pdf7

cnbc.com/2026/02/27/worker-wages-benefits-early-access-pay-lending-regulation.html6

congress.gov/crs_external_products/IF/HTML/IF12727.html6

files.consumerfinance.gov/f/documents/cfpb_earned-wage-access-advisory-opinion_2025-12.pdf6

nclc.org/wp-content/uploads/2026/01/2026.01_Report_EWA.pdf6

evans.uw.edu/wp-content/uploads/2025/08/EWA-Report-1.pdf5

Pages are listed as the models cited them.

Search and answers

dave.com is not in Google's top ten for any of the category's searches. In the answers, Dave takes 0% of first choices and Tapcheck takes 38%.

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In search

Google, US estimates

Position for “earned wage access provider”

–

not in the top ten

Position for “earned wage access providers”

–

not in the top ten

Searches for its name, Google: 201,000 a month (“dave”)
AI search demand for its name, est.: 256,095 a month
Organic visits to its site: about 154,642 a month
Searches its site ranks for: 4,407 · 1,054 in the top three
Sites linking to it: 3,844
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

23 ads · 23 text · 15 shown in the last 30 days

First shown November 2025, as Dave, Inc, verified. Ads started 2025-10 to 2026-09: 23 in the year.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 54 of 54 in earned wage access

Segment leader

38%

Tapcheck

First choices: 0 across its categories
Named in: 27 answers
Its own site cited: in 26 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on dave.com

137

subdomains included

Content

counted in the table below

Documentation

Product · Integration

47 · 0

Kind	Pages	Last 90 days
News or press	36	undated
Blog	13	undated
Webinar or virtual event	1	undated
Report or ebook	1	undated
Glossary or explainer	1	undated

How it is countedHide how it is counted

Every page dave.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Dave

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Dave is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: best mobile financial app
dave.com
For: millions of people
dave.com
Price stated: Up to $5 monthly membership fee for ExtraCash, Income Opportunity Services, and Financial Management Services. Optional 1.5% fee for external debit card transfers. dave.com
Certifications: FDIC-insured up to $250,000Member FDIC
Not stated on the pages read: Starting price, free plan or trial, integrations, hosting, customers

What Dave's own pages state, read September 28, 2026: dave.com. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Dave's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Dave, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Dave by email, built from the raw record of the edition. It shows:

where Dave is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Dave, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.