Small business▼−3Since September 2026: 3% → 0%, −3 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 3% in September 2026
Inside the floor by 10 pointsRank 4 → 8 of 37
2 categories · RankedPayactiv
192Judge labels
8First choices
27Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
10% in Financial wellness for small business buyers
Rank 4 of 54 in the mid-market standingaccepted challenger
1 of 14 models made it the first choice on the direct prompt; 12% of its 51 labels there were negative.
What the models named instead of Payactiv →By buyer segmentRead the same way at every buyer size.
Small business9 of 38
0%37 labels
accepted challenger
Mid-market4 of 54
4%51 labels
accepted challenger
Enterprise2 of 55
5%54 labels
accepted challenger
In earned wage access · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Payactiv for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Earned wage access | Compensation and total rewards | 4% | 4 of 54 | 12% | 51 | accepted challenger | ▼−5Since September 2026: 7% → 3%, −5 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Financial wellness platforms | Compensation and total rewards | 0% | 19 of 117 | 14% | 14 | accepted challenger |
Movement
Since September 2026, Payactiv held within the floor in all two categories: no change cleared 13 points.
Best category · Earned wage access · by segment
Mid-market▼−5Since September 2026: 7% → 3%, −5 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
3%from 7% in September 2026
Inside the floor by 8 pointsRank 4 → 6 of 44
Enterprise▼−12Since September 2026: 17% → 6%, −12 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
6%from 17% in September 2026
Inside the floor by 1 pointRank 2 of 53, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Earned wage access | 7% | 3% | ▼−5Since September 2026: 7% → 3%, −5 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 of 54, unchanged |
| Financial wellness | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 19 of 117, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Payactiv across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Payactiv across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 3 | 1 | 1 | 5 |
| GPT-5.4 mini | 0 | 5 | 0 | 0 | 5 |
| Gemini 3.5 Flash | 1 | 3 | 1 | 1 | 6 |
| Perplexity Sonar | 0 | 1 | 1 | 0 | 2 |
| Grok 4.1 Fast | 1 | 4 | 0 | 3 | 8 |
| Mistral Small | 1 | 0 | 2 | 0 | 3 |
| DeepSeek V4 Flash | 0 | 3 | 3 | 2 | 8 |
| Llama 4 Maverick | 0 | 1 | 2 | 0 | 3 |
| Qwen 3.7 Flash | 0 | 4 | 1 | 1 | 6 |
| Kimi K2 | 1 | 4 | 0 | 0 | 5 |
| GLM 4.7 FlashX | 0 | 3 | 0 | 0 | 3 |
| MiniMax M2.5 | 1 | 1 | 1 | 0 | 3 |
| GPT-6 Luna | 1 | 2 | 1 | 0 | 4 |
| Muse Glimmer 30B | 0 | 2 | 2 | 0 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct36 labels2
Paraphrase21 labels1
Comparative53 labels6not counted in share
Budget-constrained33 labels5
Scale-constrained15 labelsNone
Negative34 labels7not counted in share
First choiceAlternativeMentionNegative192 labels in all, every segment counted; 8 of the 21 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Start with Payactiv or Tapcheck for mid-market B2B—they balance cost, reviews, and fit without enterprise complexity.” Grok 4.1 Fast · Earned wage access · direct prompt · first choice
“stick with employer‑integrated options (e.g., DailyPay, Payactiv, Branch Core)” MiniMax M2.5 · Earned wage access · negative prompt · first choice
“such as DailyPay or Payactiv), it is generally safer than direct-to-consumer apps” Gemini 3.5 Flash · Earned wage access · negative prompt · first choice
“For large enterprises, DailyPay and PayActiv are strong choices.” Mistral Small · Earned wage access · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“A long-standing player in the space that faces criticism for aggressive collection tactics on debts.” Qwen 3.7 Flash · Earned wage access · negative prompt · hard negative
“exercise extreme caution with: EarnIn, MoneyLion, DailyPay, Empower, and PayActiv” DeepSeek V4 Flash · Earned wage access · negative prompt · hard negative
“Avoid enterprise-focused ones like DailyPay or Payactiv if budget-tight” Grok 4.1 Fast · Earned wage access · budget prompt · hard negative
“Payactiv gave up a special Consumer Financial Protection Bureau (CFPB) approval in 2022 after a marketing dispute, and later disclosed a data security incident in 2025.” Claude Haiku 4.5 · Earned wage access · negative prompt · soft negative
Named alongside
The products named in the same answers as Payactiv, over the 192 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Payactiv was named but was not.ShowHide
Named alongside
The products named in the same answers as Payactiv, over the 192 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Payactiv was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Payactiv. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 190 of the 192 answers that named Payactiv and are not a share of its labels.
Domains cited
guideflow.com116
g2.com98
enterprise.chime.com80
peoplemanagingpeople.com80
us.fitgap.com80
dailypay.com76
sourceforge.net62
payactiv.comYour site44
tapcheck.com44
fintechspecs.com41
677 of the 721 domain citations in answers naming Payactiv came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
payactiv.com ranks 3 on Google for the category's searches. In the answers, Payactiv takes 4% of first choices and Tapcheck takes 38%.ShowHide
Search and answers
payactiv.com ranks 3 on Google for the category's searches. In the answers, Payactiv takes 4% of first choices and Tapcheck takes 38%.
ShowHideIn search
Google, US estimatesPosition for “earned wage access provider”
3
Position for “earned wage access providers”
4
- Searches for its name, Google
- 110,000 a month (“payactiv”)
- AI search demand for its name, est.
- 700 a month
- Organic visits to its site
- about 92,054 a month
- Searches its site ranks for
- 4,477 · 401 in the top three
- Sites linking to it
- 2,381
- Paid Google search
- 2 searches its ads show for, about 2 clicks and $231 a month (estimate)
In answers
This editionShare of first choices
4%
rank 4 of 54 in earned wage access
Segment leader
38%
Tapcheck
- First choices
- 8 across its categories
- Named in
- 192 answers
- Its own site cited
- in 190 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on payactiv.com
1,229
subdomains included
Content
614
counted in the table below
Documentation
1
Product · Integration
0 · 14
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 412 | 0 | 2026-05-11 | Earned wage access | |
| Podcast or video | 64 | 0 | 2025-02-06 | ||
| News or press | 55 | 0 | 2026-05-20 | Earned wage access | |
| Webinar or virtual event | 35 | 1 | 2026-07-09 | ||
| Case study | 21 | 1 | 2026-07-16 | Earned wage access | |
| Glossary or explainer | 8 | 0 | 2024-09-16 | Earned wage access | |
| Comparison | 7 | 0 | 2025-11-26 | Earned wage access | |
| Template or tool | 5 | 0 | 2024-11-13 | ||
| Report or ebook | 4 | 0 | 2021-12-02 | ||
| Conference or event | 3 | 0 | 2025-06-05 |
Most recent
- 2026-07-16Payactiv rha health services case study case study
- 2026-07-09Lunch and learn webinar sweepstakes tc webinar or virtual event
- 2026-06-30Payactiv edgewood healthcare case study case study
- 2026-06-30Payactiv surgery partners case study case study
- 2026-05-20Titan business awards 2026 news or press
- 2026-05-11Nurses hospital week 2026 blog
How it is countedHide how it is counted
Every page payactiv.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Payactiv
What the judge wrote, as written, with how often. The vendor table decides that these count as Payactiv; a claim can dispute any of them.
PayActiv 15
Follow Payactiv
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Payactiv is its own company.ShowHide
The company
Payactiv is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- An all-inclusive Financial Wellness platform.
- For
- employees; businesses
- Price stated
- No cost to open a Payactiv account; if your employer offers EWA, you can view disbursement options and fees at payactiv.com/program-pricing; Payactiv Visa Card users with direct deposit (minimum required) enjoy fee-free real-time EWA transfers; if qualification isn’t met, then a load fee of $2.49 will be charged. payactiv.com
- Starting price
- 0 payactiv.com
- Free plan or trial
- Creating a Payactiv account is free for all users payactiv.com
- Certifications
- Certified B-Corp
- Customers named
- Nazareth HomesTTECRHA Health ServicesEdgewood HealthcareSurgery PartnersFresno LogisticsUrban OutfittersNorman Regional Health System
- Not stated on the pages read
- Integrations, hosting
What Payactiv's own pages state, read September 28, 2026: payactiv.com, payactiv.com/category/case-studies. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Payactiv's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Payactiv, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Payactiv by email, built from the raw record of the edition. It shows:
- where Payactiv is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Payactiv, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.