Small business▼−3Since September 2026: 3% → 0%, −3 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 3% in September 2026
Inside the floor by 10 pointsRank 5 → 10 of 37
2 categories · RankedBranch
69Judge labels
3First choices
8Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
4% in Earned wage access for mid-market buyers
Rank 6 of 54 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 9% of its 22 labels there were negative.
What the models named instead of Branch →By buyer segmentRead the same way at every buyer size.
Small business11 of 38
0%14 labels
accepted challenger
Mid-market6 of 54
4%22 labels
accepted challenger
Enterprise8 of 55
2%29 labels
accepted challenger
In earned wage access · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Branch for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Earned wage access | Compensation and total rewards | 4% | 6 of 54 | 9% | 22 | accepted challenger | ▲+3Since September 2026: 0% → 3%, +3 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Financial wellness platforms | Compensation and total rewards | 0% | 97 of 117 | 50% | 2 | under 10 labels · led by LearnLux at 24% |
Movement
Since September 2026, Branch held within the floor in all two categories: no change cleared 13 points.
Best category · Earned wage access · by segment
Mid-market▲+3Since September 2026: 0% → 3%, +3 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
3%from 0% in September 2026
Inside the floor by 10 pointsRank 12 → 7 of 44
Enterprise▲+3Since September 2026: 0% → 3%, +3 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
3%from 0% in September 2026
Inside the floor by 10 pointsRank 10 → 8 of 53
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Earned wage access | 0% | 3% | ▲+3Since September 2026: 0% → 3%, +3 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 12 → 6 of 54 |
| Financial wellness | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 97 of 117, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Branch across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Branch across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 2 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.1 Fast | 0 | 0 | 2 | 1 | 3 |
| Mistral Small | 0 | 1 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 1 | 3 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 1 | 0 | 1 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 1 | 1 | 2 |
| GPT-6 Luna | 1 | 1 | 1 | 0 | 3 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct15 labelsNone
Paraphrase4 labelsNone
Comparative30 labelsNone
Budget-constrained9 labels3
Scale-constrained5 labelsNone
Negative6 labels1not counted in share
First choiceAlternativeMentionNegative69 labels in all, every segment counted; 3 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Branch stands out as the best option because: 1. Completely free for employers with no hidden costs” Kimi K2 · Earned wage access · budget prompt · first choice
“For a company with a very limited benefits budget, I’d start with Branch.” GPT-6 Luna · Earned wage access · budget prompt · first choice
“Choose DailyPay or Branch if: You are a large employer looking for a reliable, scalable solution” GLM 4.7 FlashX · Earned wage access · comparative prompt · alternative
“Cost: Free employer setup ... Best for: Organizations wanting instant paycheck access” GLM 4.7 FlashX · Financial wellness · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Branch (especially the “Flex”/direct‑to‑consumer model) | • Poor customer‑service reviews” MiniMax M2.5 · Earned wage access · negative prompt · hard negative
“Core access may be conditional on switching banking to the Branch app; higher fees for withdrawals outside the Branch ecosystem” DeepSeek V4 Flash · Earned wage access · comparative prompt · soft negative
“frequent complaints about high fees” Grok 4.1 Fast · Financial wellness · negative prompt · soft negative
Named alongside
The products named in the same answers as Branch, over the 69 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Branch was named but was not.ShowHide
Named alongside
The products named in the same answers as Branch, over the 69 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Branch was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Branch. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 68 of the 69 answers that named Branch and are not a share of its labels.
Domains cited
guideflow.com42
dailypay.com38
enterprise.chime.com38
peoplemanagingpeople.com32
g2.com31
juicefin.com26
payactiv.com26
pickmysoft.com26
us.fitgap.com26
fintechspecs.com22
307 of the 307 domain citations in answers naming Branch came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
branchapp.com ranks 8 on Google for the category's searches. In the answers, Branch takes 4% of first choices and Tapcheck takes 38%.ShowHide
Search and answers
branchapp.com ranks 8 on Google for the category's searches. In the answers, Branch takes 4% of first choices and Tapcheck takes 38%.
ShowHideIn search
Google, US estimatesPosition for “earned wage access provider”
–
not in the top ten
Position for “earned wage access providers”
–
not in the top ten
- Searches for its name, Google
- 60,500 a month (“branch”)
- AI search demand for its name, est.
- 203,933 a month
- Organic visits to its site
- about 45,620 a month
- Searches its site ranks for
- 4,557 · 368 in the top three
- Sites linking to it
- 1,649
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
4%
rank 6 of 54 in earned wage access
Segment leader
38%
Tapcheck
- First choices
- 3 across its categories
- Named in
- 69 answers
- Its own site cited
- in 68 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on branchapp.com
1,840
subdomains included
Content
1,279
counted in the table below
Documentation
58
Product · Integration
14 · 20
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 725 | undated | Earned wage access | ||
| Blog | 407 | undated | Earned wage access | ||
| Case study | 48 | undated | |||
| Webinar or virtual event | 31 | undated | Earned wage access | ||
| Podcast or video | 25 | undated | Earned wage access | ||
| Glossary or explainer | 21 | undated | |||
| Comparison | 14 | undated | |||
| Conference or event | 4 | undated | |||
| Template or tool | 4 | undated |
How it is countedHide how it is counted
Every page branchapp.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Branch
What the judge wrote, as written, with how often. The vendor table decides that these count as Branch; a claim can dispute any of them.
Branch (formerly Payveris) 1Chime Workplace/Branch 1
Follow Branch
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Branch is its own company.ShowHide
The company
Branch is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Branch delivers faster, more flexible options for businesses to pay their workers, empowering people with easy access to earnings and tools to build financial freedom.
- For
- businesses to pay their workers
- Price stated
- available at no cost to companies branchapp.com
- Free plan or trial
- Branch is available at no cost to companies and offers free options for workers. branchapp.com
- Customers named
- MannaHop City Craft Beer & WineStaffHealthServiconThree15Old Bag of Nails2B Hospitality GroupUnion Square Hospitality Group
- Not stated on the pages read
- Starting price, integrations, certifications, hosting
What Branch's own pages state, read September 28, 2026: branchapp.com, branchapp.com/solutions/tipcalc, branchapp.com/case-studies, branchapp.com/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Branch's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Branch, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Branch by email, built from the raw record of the edition. It shows:
- where Branch is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Branch, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.