Small business▼−2Since September 2026: 2% → 0%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 11 pointsRank 5 → 11 of 47
ADP · 4 categories · RankedADP RUN
75Judge labels
0First choices
23Negative labels
13 / 14Models named it
4Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
0% in Payroll software for small business buyers
Rank 27 of 58 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 33% of its 6 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business11 of 50
0%28 labels
accepted challenger
Mid-market27 of 58
0%6 labels
under the label threshold
Enterprise48 of 52
0%4 labels
under the label threshold
In payroll software · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named ADP RUN for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Payroll software | Core HR and payroll | 0% | 27 of 58 | 33% | 6 | under 10 labels · led by Rippling at 20% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Time and attendance | Core HR and payroll | 0% | 25 of 86 | 0% | 4 | under 10 labels · led by Clockify at 12% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Employee onboarding | Onboarding and employee experience | 0% | 86 of 87 | 100% | 2 | under 10 labels · led by Rippling at 25% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| HRIS and HCM platforms | Core HR and payroll | 0% | 20 of 66 | 0% | 2 | under 10 labels · led by Rippling at 26% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, ADP RUN held within the floor in all four categories: no change cleared 13 points.
Best category · Payroll software · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 17 → 31 of 55
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 34 → 44 of 50
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Payroll software | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 17 → 27 of 58 |
| Time and attendance | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 44 → 25 of 86 |
| Employee onboarding | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 79 → 86 of 87 |
| HRIS and HCM platforms | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 20 of 66, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated ADP RUN across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated ADP RUN across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 1 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 1 | 1 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 2 | 0 | 2 |
| Grok 4.1 Fast | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 1 | 1 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 2 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 2 | 0 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct15 labelsNone
Paraphrase6 labelsNone
Comparative22 labelsNone
Budget-constrained6 labelsNone
Scale-constrained5 labelsNone
Negative21 labels1not counted in share
First choiceAlternativeMentionNegative75 labels in all, every segment counted; 0 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Want HR + payroll without enterprise pricing: RUN Powered by ADP or Gusto.” Muse Glimmer 30B · HRIS and HCM platforms · budget prompt · alternative
“Want more service or a path to scale: compare ADP and Paychex.” GPT-6 Luna · Payroll software · comparative prompt · alternative
“QuickBooks Payroll and ADP RUN win once you need more structure” Claude Haiku 4.5 · Payroll software · comparative prompt · alternative
“For small- and medium-sized businesses, they offer ADP Run” Muse Glimmer 30B · Time and attendance · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“RUN Powered by ADP: Users report frequent inability to reach help, automated responses that don't resolve issues, and payroll problems due to rigid templates” GLM 4.7 FlashX · Employee onboarding · negative prompt · hard negative
“ADP lacks transparency regarding prices and has mixed reviews and an overwhelmingly poor rating average” Claude Haiku 4.5 · Payroll software · negative prompt · soft negative
“Expensive for what it delivers, rigid templates, frequent reporting problem complaints” DeepSeek V4 Flash · Employee onboarding · negative prompt · soft negative
“ADP RUN and ADP Workforce Now draw complaints about support quality” GPT-5.4 mini · Payroll software · negative prompt · soft negative
Named alongside
The products named in the same answers as ADP RUN, over the 75 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ADP RUN was named but was not.ShowHide
Named alongside
The products named in the same answers as ADP RUN, over the 75 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ADP RUN was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named ADP RUN. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 74 of the 75 answers that named ADP RUN and are not a share of its labels.
Domains cited
forbes.com35
adp.comYour site33
gusto.com29
g2.com23
learn.g2.com21
peoplemanagingpeople.com19
rippling.com19
capterra.com18
fitsmallbusiness.com18
onpay.com18
200 of the 233 domain citations in answers naming ADP RUN came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where ADP RUN stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where ADP RUN stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 74,000 a month (“adp run”)
- AI search demand for its name, est.
- 505 a month
- Its own site
- It sits on ADP's site (adp.com), so there are no site figures for it alone
In answers
This editionShare of first choices
0%
rank 27 of 58 in payroll software
Segment leader
20%
Rippling
- First choices
- 0 across its categories
- Named in
- 75 answers
- Its own site cited
- in 74 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as ADP RUN
What the judge wrote, as written, with how often. The vendor table decides that these count as ADP RUN; a claim can dispute any of them.
RUN Powered by ADP 3ADP/RUN Powered by ADP 2ADP RUN / Workforce Now 1ADP Run 1Run Powered by ADP 1
Follow ADP RUN
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
ADP is the company behind ADP RUN.ShowHide
The company
ADP is the company behind ADP RUN.
ShowHideOn record
Company records- Also from ADP
- ADP 401(k) Premier, ADP Assist, ADP Benefits, ADP Celergo, ADP DataCloud, ADP Employer of Record, ADP Flex, ADP Global and 24 more
In its own words
Stated by the vendor, not checked- Positioning
- The ideal payroll and tax solution for any small business.
- For
- any small business
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting, customers
What ADP RUN's own pages state, read September 28, 2026: adp.com/logins/run-powered-by-adp.aspx. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when ADP RUN's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as ADP RUN, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for ADP RUN by email, built from the raw record of the edition. It shows:
- where ADP RUN is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name ADP RUN, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.